Matthew Johnson, founder and CEO of Outbound System
Matthew Johnson, founder and CEO of Outbound System

Author

Matthew Johnson

Founder and CEO

Founder and CEO

Matthew Johnson is the founder and CEO of Outbound System, where he leads cold email, LinkedIn outreach and AI calling for more than 1,000 active B2B clients. He has personally sold over $12 million in B2B services over the phone and consulted one-on-one with more than 3,500 professionals on sales and lead generation. Under his leadership, Outbound System has sent more than 52 million cold emails, generated 127,000+ leads, helped clients close $26 million in revenue and built its own AI calling platform in-house. He writes the playbooks behind those numbers, drawn from 10,400+ campaigns.

LinkedIn profile

Matthew Johnson, founder and CEO of Outbound System

Articles by Matthew Johnson

Articles by Matthew Johnson

Articles by Matthew Johnson

AI Calling

Retell vs Vapi vs Bland vs Synthflow: AI Calling Platforms Compared (2026)

Retell vs Vapi vs Bland vs Synthflow: AI Calling Platforms Compared (2026)

Retell, Vapi, Bland and Synthflow compared on real per-minute cost, outbound setup, spam flags, compliance and user complaints, plus a ready-to-run option. Checked October 2026.

9 min read

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AI Calling

Best AI Calling Services for Mortgage Lenders and Loan Officers (2026)

Best AI Calling Services for Mortgage Lenders and Loan Officers (2026)

12 AI calling services for mortgage lenders compared: done-for-you vs platforms, pricing, mortgage use cases and integrations. Checked October 2026.

13 min read

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AI Calling

Best Done-for-You AI Calling Services in 2026 (Compared)

Best Done-for-You AI Calling Services in 2026 (Compared)

We compared 8 done-for-you AI calling services on pricing, who writes the scripts, call quality, spam flags and compliance. Checked October 2026.

14 min read

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Sales & Lead Gen

20 Best B2B Lead Generation Companies in 2026 (Pricing)

20 Best B2B Lead Generation Companies in 2026 (Pricing)

We compared 20 B2B lead generation companies on pricing, channels and contract terms. Only 3 publish rates. Here is what each costs.

11 min read

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Sales & Lead Gen

B2B Appointment Setting Cost in 2026 | Pricing Guide

B2B Appointment Setting Cost in 2026 | Pricing Guide

B2B appointment setting costs $2,000-$10,000/mo outsourced. Compare in-house SDR, agency, and DIY pricing with real ROI formulas and 2026 market rates.

11 min read

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Sales & Lead Gen

Best Outsourced SDR Companies in 2026 (Ranked)

Best Outsourced SDR Companies in 2026 (Ranked)

We ranked the 10 best outsourced SDR companies in 2026. Compare pricing, channels, contract terms, and results to find the right SDR outsourcing partner.

14 min read

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Cold Email

How to Structure a Cold Email Sequence That Books Meetings

How to Structure a Cold Email Sequence That Books Meetings

Learn how to structure a cold email sequence that books meetings. Get the proven 4-email framework, timing, and templates for 2026.

27 min read

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Cold Email

How to Personalize Cold Emails at Scale Without Sounding Robotic

How to Personalize Cold Emails at Scale Without Sounding Robotic

Send 500+ personalized cold emails per day that feel hand-written. The exact framework behind 10-20% reply rates, built from data across 52M+ emails sent.

20 min read

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Cold Email

Google Workspace Cold Email Limits (2026 Update)

Google Workspace Cold Email Limits (2026 Update)

Google Workspace sending limits for cold email in 2026: daily caps, bulk sender rules, and how to scale outbound without getting suspended or blacklisted.

17 min read

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Cold Email

Cold Email For Recruiters: 2026 Guide to Landing Talent

Cold Email For Recruiters: 2026 Guide to Landing Talent

Reach the 70% of top talent not on job boards. Complete 2026 cold email system for recruiters: technical setup, messaging, compliance, results.

22 min read

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Cold Email

Cold Email for Manufacturing Companies (2026)

Cold Email for Manufacturing Companies (2026)

Cold email for manufacturing companies: Build a proactive pipeline with 7-10% response rates. Proven sequences, 2026 compliance, and launch plan.

28 min read

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Cold Email

Cold Email for B2B SaaS Startups: Complete Guide (2026)

Cold Email for B2B SaaS Startups: Complete Guide (2026)

Learn how B2B SaaS startups can use cold email for qualified meetings in 2025. Covers targeting, deliverability, copy tactics, and real benchmarks.

25 min read

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Cold Email

Cold Email Freelancer vs Agency: How to Choose (2026)

Cold Email Freelancer vs Agency: How to Choose (2026)

Cold email freelancer vs agency breakdown: actual costs, infrastructure needs, and expertise gaps. Decide based on your situation, not sales pitches.

13 min read

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Cold Email

How to Cold Email Investors: Get Meetings in 2026

How to Cold Email Investors: Get Meetings in 2026

Cold email investors and book meetings. Complete guide with proven templates, follow-up sequences, and compliance rules for 2026 fundraising.

19 min read

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LinkedIn

LinkedIn Connection Requests Being Ignored? Fix It (2026)

LinkedIn Connection Requests Being Ignored? Fix It (2026)

Why your LinkedIn connection requests get ignored and how to fix it. Troubleshoot limits, profile trust signals, and targeting to boost acceptance rates.

12 min read

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Cold Email

How To Cold Email A CEO? (2026 Playbook)

How To Cold Email A CEO? (2026 Playbook)

Get CEOs to respond to your cold emails with this complete guide. Includes email frameworks, subject lines, follow-up sequences, and templates.

20 min read

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Cold Email

How to Track Cold Email Campaigns (2026 Guide)

How to Track Cold Email Campaigns (2026 Guide)

Track cold email campaigns using deliverability signals, human engagement, and revenue attribution. Based on real data from 600+ B2B client campaigns.

19 min read

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Cold Email

Cold Email for Recruiting Agencies: 2026 Guide

Cold Email for Recruiting Agencies: 2026 Guide

Master cold email for recruiting agencies with proven templates, deliverability tactics, and strategies to win clients and source top talent.

31 min read

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LinkedIn

LinkedIn Premium vs Sales Navigator: Comparison (2026)

LinkedIn Premium vs Sales Navigator: Comparison (2026)

Compare LinkedIn Premium vs Sales Navigator with real workflows you can start this week. Current pricing, 50+ filters, and ROI models for B2B teams.

20 min read

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AI Calling

AI SDR vs Human SDR: Which Is Better for B2B Sales? (2026)

AI SDR vs Human SDR: Which Is Better for B2B Sales? (2026)

AI SDR or Human SDR for B2B sales? The answer isn't either/or. Discover how to combine both for better pipeline without wasting budget in 2026.

31 min read

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Cold Email

Best Time To Send Cold Emails (2026)

Best Time To Send Cold Emails (2026)

When's the best time to send cold emails? Data from 16.5M sends says Thursday 3 PM (6.87% replies) or 8-11 PM. Get the full timing playbook for 2026.

44 min read

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Cold Email

CAN-SPAM Cold Email Requirements (2026 Guide)

CAN-SPAM Cold Email Requirements (2026 Guide)

Learn CAN-SPAM cold email requirements with real enforcement examples, required elements, and infrastructure that handles compliance at scale.

14 min read

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Sales & Lead Gen

SDR vs BDR: Which Sales Role Does Your Team Need?

SDR vs BDR: Which Sales Role Does Your Team Need?

Choosing between SDR and BDR roles? Compare compensation, day-to-day work, and career paths with real 2025 data from 1,000+ B2B companies.

20 min read

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Cold Email

Is Cold Email Legal? Guide to Cold Email Laws (2026)

Is Cold Email Legal? Guide to Cold Email Laws (2026)

Is cold email legal in 2026? Discover how to stay compliant with U.S., EU, and Canada laws while generating B2B leads without risking massive fines.

19 min read

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Cold Email

DMARC DKIM SPF Cold Email Setup Guide (2026)

DMARC DKIM SPF Cold Email Setup Guide (2026)

Step-by-step DMARC, DKIM, and SPF setup guide for cold email. Learn how to authenticate your domain and stop emails from bouncing or getting blocked.

14 min read

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Cold Email

Cold Email Agency vs. In-House SDR: Real Cost Breakdown (2026)

Cold Email Agency vs. In-House SDR: Real Cost Breakdown (2026)

An in-house SDR costs $85K+/yr before tools and management. A cold email agency starts at $2K/mo. See the true ROI comparison with real numbers from 1,000+ clients.

23 min read

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Sales & Lead Gen

How to Build a Prospect List That Converts? (2025)

How to Build a Prospect List That Converts? (2025)

Learn how to build prospect lists that generate 6-7% response rates. Covers ICP definition, data sources, verification, segmentation, and compliance.

17 min read

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AI Calling

How to Use AI for Sales Prospecting: Complete Guide (2025)

How to Use AI for Sales Prospecting: Complete Guide (2025)

Learn how to use AI for sales prospecting across every stage. Get 50% more leads with step-by-step strategies, real examples, and best practices.

17 min read

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Cold Email

How to Warm Up Email Domain (2025)

How to Warm Up Email Domain (2025)

Learn how to warm up your email domain in 4 weeks with our step-by-step 2025 guide. Avoid spam folders and maximize inbox deliverability.

27 min read

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Sales & Lead Gen

Sales Prospecting Techniques That Fill Your Pipeline (2025)

Sales Prospecting Techniques That Fill Your Pipeline (2025)

Learn proven sales prospecting techniques used by top performers. Fill your pipeline with cold email, LinkedIn outreach, and calling frameworks.

26 min read

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Sales & Lead Gen

What Is B2B Demand Generation? (Complete Strategy Guide)

What Is B2B Demand Generation? (Complete Strategy Guide)

Complete guide to B2B demand generation: strategies, best practices, and how to build a system that consistently fills your pipeline with qualified leads.

41 min read

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Sales & Lead Gen

Inbound vs Outbound Sales: Which Strategy Drives Growth?

Inbound vs Outbound Sales: Which Strategy Drives Growth?

Should you focus on inbound or outbound sales? Compare both strategies with real data on costs, speed, and ROI from 600+ B2B campaigns.

33 min read

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Cold Email

Email Sender Reputation: Inbox Guide (2025)

Email Sender Reputation: Inbox Guide (2025)

Learn what email sender reputation is, how mailbox providers calculate it, and proven strategies to maintain 98% inbox placement in 2025.

25 min read

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Sales & Lead Gen

What Is Outbound Sales? Complete Guide (2025)

What Is Outbound Sales? Complete Guide (2025)

Learn what outbound sales is, why 82% of buyers accept proactive meetings, and how to build a system that generates qualified leads in 2025.

33 min read

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AI Calling

Is Cold Calling Illegal in Texas? A Compliance Guide

Is Cold Calling Illegal in Texas? A Compliance Guide

Is cold calling illegal in Texas? Get a clear guide on TCPA, state laws, and Do-Not-Call lists to keep your sales calls compliant and avoid major fines.

20 min read

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Sales & Lead Gen

LinkedIn Lead Gen vs Cold Email (A B2B Sales Guide)

LinkedIn Lead Gen vs Cold Email (A B2B Sales Guide)

Deciding between LinkedIn lead gen vs cold email? This definitive B2B guide compares costs, ROI, and workflows to help you build the best outreach strategy.

18 min read

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AI Calling

Is Cold Calling Illegal in New York? A Detailed Guide

Is Cold Calling Illegal in New York? A Detailed Guide

Is cold calling illegal in New York? This guide covers the DNC, TCPA, and state-specific laws to help you call compliantly and avoid massive fines.

14 min read

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LinkedIn

How to Connect on LinkedIn for B2B Success (Expert Guide)

How to Connect on LinkedIn for B2B Success (Expert Guide)

Learn how to connect on LinkedIn with a proven B2B strategy. This guide covers profile optimization, personalized outreach, and scaling your network.

19 min read

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AI Calling

A Guide to B2B Cold Calling Services For 2026

A Guide to B2B Cold Calling Services For 2026

Discover how B2B cold calling services work. Learn to choose the right partner, measure ROI, and integrate them into your sales strategy for growth.

19 min read

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LinkedIn

LinkedIn Advanced Search: Complete Guide (2026)

LinkedIn Advanced Search: Complete Guide (2026)

Master LinkedIn advanced search with boolean operators, Sales Navigator filters, and proven workflows to find and reach your ideal B2B prospects faster.

19 min read

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Sales & Lead Gen

Lead Generation for SaaS Companies A Practical Guide

Lead Generation for SaaS Companies A Practical Guide

Discover a complete framework for lead generation for SaaS companies. Learn to define your ICP, select channels, and build scalable campaigns that convert.

19 min read

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Cold Email

10 Cold Email Best Practices to Book More Meetings in 2025

10 Cold Email Best Practices to Book More Meetings in 2025

Discover 10 actionable cold email best practices, from personalization to deliverability. Steal our data-backed strategies to book more B2B meetings.

22 min read

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LinkedIn

How to Start Generating Leads on LinkedIn: Proven Strategies for B2B in 2025

How to Start Generating Leads on LinkedIn: Proven Strategies for B2B in 2025

Discover expert tips for generating leads on LinkedIn. Learn proven strategies designed for B2B sales, marketing teams, and agencies seeking top results.

11 min read

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LinkedIn

What Is Sales Navigator LinkedIn? 2025 Guide for B2B Sales Teams

What Is Sales Navigator LinkedIn? 2025 Guide for B2B Sales Teams

Discover what is Sales Navigator LinkedIn, how it helps B2B sales teams find leads and close deals faster, and why it’s vital for scalable growth.

8 min read

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LinkedIn

Features of LinkedIn Sales Navigator: Essential Tools for B2B Growth in 2025

Features of LinkedIn Sales Navigator: Essential Tools for B2B Growth in 2025

Discover the top features of LinkedIn Sales Navigator and learn how these powerful tools can boost lead generation and B2B sales success in 2025.

9 min read

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Sales & Lead Gen

Sales Outreach Workflows for B2B Teams: Scalable Strategies for 2025

Sales Outreach Workflows for B2B Teams: Scalable Strategies for 2025

Discover the best sales outreach workflows for B2B teams. Learn proven strategies to scale lead generation and boost revenue in 2025.

9 min read

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Cold Email

Email Outreach Segmentation: A Guide for Sales Teams

Email Outreach Segmentation: A Guide for Sales Teams

Unlock higher response rates with effective email outreach segmentation. Learn key strategies and tips to segment your leads for better campaign performance.

9 min read

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Sales & Lead Gen

Winning B2B Marketing Strategies for 2025 Growth

Winning B2B Marketing Strategies for 2025 Growth

Boost your business with powerful B2B marketing strategies. Learn essential techniques for lead generation and revenue growth.

8 min read

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Sales & Lead Gen

Lead Generation Process: Your 2025 Guide to Success

Lead Generation Process: Your 2025 Guide to Success

Master the lead generation process and convert more prospects into customers with our 2025 guide. Learn essential steps and strategies for success.

9 min read

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AI Calling

Mastering B2B Cold Calling: Tips for 2025 Success

Mastering B2B Cold Calling: Tips for 2025 Success

Boost your sales with expert B2B cold calling strategies. Learn proven tips and techniques to connect with prospects and close deals in 2025.

9 min read

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Cold Email

How to Write Sales Emails That Close Deals

How to Write Sales Emails That Close Deals

Learn how to write sales emails that get opened and convert leads. Get actionable tips and examples to improve your sales outreach.

9 min read

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Sales & Lead Gen

Automated Lead Generation: A Simple Guide for 2025

Automated Lead Generation: A Simple Guide for 2025

Learn how to implement automated lead generation processes to grow your business effortlessly. Discover key strategies and tools for 2025 adoption.

9 min read

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Sales & Lead Gen

Top B2B Lead Magnets for 2025

Top B2B Lead Magnets for 2025

Unlock lead generation with the best B2B lead magnets. Discover effective strategies and ideas to attract and convert leads with our comprehensive guide.

9 min read

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Cold Email

Unlock Cold Email Success: Cold Emailing Strategies 2025

Unlock Cold Email Success: Cold Emailing Strategies 2025

Master expert cold emailing strategies for 2025 to boost your outreach and connect with potential clients effectively. Get your guide now!

9 min read

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Cold Email

Reducing Email Bounce Rates: A 2025 Guide

Reducing Email Bounce Rates: A 2025 Guide

Learn what email bounce rates are, why they matter, and how to significantly reduce them in 2025 with our expert guide. Improve your email deliverability.

13 min read

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Cold Email

Proven Cold Email Follow Up Tactics for 2025 Conversions

Proven Cold Email Follow Up Tactics for 2025 Conversions

Unlock success with effective cold email follow up strategies that boost response rates and drive conversions in 2025, elevating your outreach performance.

15 min read

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Cold Email

The Apollo.io Data Access Changes & Challenges In 2025

The Apollo.io Data Access Changes & Challenges In 2025

Learn how Apollo.io's data changes impact cold email campaigns and discover new solutions to adapt.

3 min read

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LinkedIn

How to Export Contacts in LinkedIn: A Step-by-Step Guide

How to Export Contacts in LinkedIn: A Step-by-Step Guide

Learn how to export contacts in LinkedIn effortlessly. This guide covers how to download connections and easily manage your LinkedIn contacts.

8 min read

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Cold Email

How to Send Cold Emails for Sponsorships: A Complete Guide

How to Send Cold Emails for Sponsorships: A Complete Guide

How to get sponsorships with cold email: 5-step proven process with templates and examples. Updated for 2025.

5 min read

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Cold Email

Is Cloudflare Domain Registrar Good for Cold Email? Yes!

Is Cloudflare Domain Registrar Good for Cold Email? Yes!

Is Cloudflare Domain Registrar good for cold email? Yes! See real-world deliverability data and expert analysis for 2025.

5 min read

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Cold Email

Social Proof Secrets: The #1 Cold Email Copywriting Trick

Social Proof Secrets: The #1 Cold Email Copywriting Trick

3 min read

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Sales & Lead Gen

Waterfall Enrichment: The Ultimate Method For Finding B2B Emails

Waterfall Enrichment: The Ultimate Method For Finding B2B Emails

5 min read

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Cold Email

Spintax 101: The Secret Behind High-Converting Cold Emails

Spintax 101: The Secret Behind High-Converting Cold Emails

2 min read

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Cold Email

ISPs vs ESPs: What is the Difference For Cold Email?

ISPs vs ESPs: What is the Difference For Cold Email?

4 min read

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