Spintax 101: The Secret Behind High-Converting Cold Emails

Here's a simple truth about cold email: If every prospect gets the exact same message, spam filters will catch it. Period. Smart companies already know this. That's why they use spintax in their cold emails - it's a simple way to make each email unique in the eyes of spam filters, even at scale. But most people overcomplicate it.

What is Spintax?

Spintax is a simple way to create multiple variations of your email text automatically. Instead of sending the exact same email to everyone, spintax lets you rotate between different phrases and formats.

Here's what it looks like:

This simple code will randomly output:

• "Hey John!"

• "Hi John!"

• "Hello John!"

For cold email, this matters for two key reasons:

1. It helps emails land in the primary inbox by avoiding repetitive patterns

2. It allows for testing different variations to see what works best

Where to Use Spintax (And Where Not To)

Many people make the mistake of adding spintax to every single word in their emails. This creates a mess where it's impossible to track what's actually working.

Instead, focus on these two high-impact areas:

1. Greeting Spintax

Here's the code that makes the biggest difference:

The output looks completely natural:

• "Hi Jason, good morning!"

• "Hello Jason, Happy Tuesday!"

2. CTA Spintax

Even more powerful is adding date intelligence to calls-to-action:

Output: "How does Wednesday Oct 18, 2023 work for a call to discuss further?"

Additional date formats:

Keep It Focused

The power of spintax comes from strategic implementation. Adding these two elements to cold emails will:

• Increase primary inbox placement

• Reduce the "mass email" feel

• Boost response rates

Start with these basic implementations and watch deliverability improve.

Conclusion

For many teams, spintax feels like just another technical hurdle in the already complex world of cold email. But the reality is simple: emails that look identical get flagged as spam. There's no way around it. Sure, you could learn spintax syntax, test variations, and manage time zones. Or you could send us your email copy and let our team handle everything. For teams serious about cold email performance, the choice is clear. Take the first step toward better deliverability - book a call to see how we can optimize your cold emails this week.