Outbound System vs. Instantly
While Instantly forces you to become a part-time email technician, Outbound System handles EVERYTHING so you can focus on what matters: growing your business.
THE #1 COLD EMAIL MARKETING AGENCY
THE #1 COLD EMAIL OUTREACH AGENCY
#1 COLD EMAIL OUTREACH AGENCY
B2B meetings won for 600+ clients
Why
Why
Why Are People Switching From Instantly to Outbound System
Former Instantly users tell us they wasted weeks battling technical hurdles before realizing the obvious truth: why struggle with DIY when proven experts can handle everything for a fraction of the comparable cost?
Way Better Service Model
Outbound System eliminates 100% of the technical complexity that plagues Instantly users. While they force you to become an overnight email expert, we handle EVERYTHING behind the scenes. No learning curve. No technical headaches. Just results.
Expert-Written Email Campaigns
Your email copy makes or breaks your campaigns. Outbound System provides professional, battle-tested email sequences crafted by experts who know what drives responses. Instantly? They toss you a blank canvas and say "figure it out yourself" – or force you to pay extra for basic AI templates that scream "mass email."
Complete Done-For-You Setup
With Outbound System, you'll never touch a DNS record, configure SPF/DKIM, or troubleshoot deliverability issues. Our team handles your entire infrastructure setup and management. Instantly users spend hours (or days) wading through technical documentation just to get started – then pay additional fees for every domain and inbox.
Superior Customer Support
Need help? Outbound System gives you a dedicated cold email expert account manager who knows your business, not a random support rep. Instantly's support is so notoriously inadequate that their own users publicly complain about it on Reddit. When issues arise (and they will), who would you rather have in your corner?
Ready-to-Target Lead Lists
Stop wasting time building lead lists from scratch. Outbound System delivers custom-built, verified lead lists tailored precisely to your ideal customer profile, ready to deploy on day one. Instantly makes you start from zero or pay premium prices for unverified contacts you'll need to clean yourself.
Advanced Deliverability Optimization
What good is a cold email that lands in spam? Outbound System's enterprise-grade infrastructure leverages Fortune 500 sending reputation and specialized optimization that ensures your messages reach the inbox. Instantly offers basic infrastructure tools but leaves the critical deliverability work entirely up to you.
Less Technical Headaches
With Instantly, technical problems become YOUR problems. Domain issues? Inbox disconnections? Deliverability drops? That's on you to diagnose and fix. Outbound System eliminates these headaches entirely. If something needs attention, our experts handle it immediately without you ever knowing there was an issue.
Much Faster Setup
Time is money. While Instantly users spend weeks in setup purgatory, Outbound System has your professional campaign ready to launch in just 14 days with zero work required from you. Why delay potential deals by struggling through technical setup when experts can have you generating leads in two weeks?
Comparison
Comparison
Compare Features Side By Side
Compare the exact features of Outbound System vs Instantly that matter to you and your business.
Key Product Features
Done-For-You Setup
Done-For-You Setup
Expert Email Content
Expert Email Content
Ready-to-Use Target Lists
Ready-to-Use Target Lists
Waterfall Data Enrichment
Waterfall Data Enrichment
Domain Setup & Management
$12 per domain extra
9 DOMAINS INCLUDED
Domain Setup & Management
$12 per domain extra
9 DOMAINS INCLUDED
Inbox Setup & Management
$5/mo per inbox extra
350 INBOXES INCLUDED
Inbox Setup & Management
$5/mo per inbox extra
350 INBOXES INCLUDED
Dedicated Account Manager
Dedicated Account Manager
Enterprise-grade Infrastructure
Enterprise-grade Infrastructure
Automatic Email Warmup
Automatic Email Warmup
CRM Integration
CRM Integration
Email Performance Analytics
Email Performance Analytics
Reasons
Reasons
8 Reasons To Choose Outbound System Over Instantly
8 Reasons To Choose Outbound System Over Instantly
8 Reasons To Choose Outbound System Over Instantly
Here's why businesses demanding results – not headaches – consistently choose Outbound System:
1
You Want Zero Technical Hassles
Why become an amateur email technician when professionals can handle everything? Our team manages 100% of your cold email infrastructure – from domain configuration to deliverability optimization. With Instantly, YOU become the unpaid IT department troubleshooting technical issues instead of running your business.
1
You Want Zero Technical Hassles
Why become an amateur email technician when professionals can handle everything? Our team manages 100% of your cold email infrastructure – from domain configuration to deliverability optimization. With Instantly, YOU become the unpaid IT department troubleshooting technical issues instead of running your business.
You Want Zero Technical Hassles
1
Why become an amateur email technician when professionals can handle everything? Our team manages 100% of your cold email infrastructure – from domain configuration to deliverability optimization. With Instantly, YOU become the unpaid IT department troubleshooting technical issues instead of running your business.
2
You Want Dramatically Lower Total Cost
The numbers don't lie: Instantly's comparable done-for-you service costs a staggering $2,000+/month (plus platform, inbox, data, and domain costs), while Outbound System delivers superior results for just $1500 setup + $499/month all-inclusive. That's over $16,000 in annual savings for a significantly better service!
2
You Want Dramatically Lower Total Cost
The numbers don't lie: Instantly's comparable done-for-you service costs a staggering $2,000+/month (plus platform, inbox, data, and domain costs), while Outbound System delivers superior results for just $1500 setup + $499/month all-inclusive. That's over $16,000 in annual savings for a significantly better service!
You Want Dramatically Lower Total Cost
2
The numbers don't lie: Instantly's comparable done-for-you service costs a staggering $2,000+/month (plus platform, inbox, data, and domain costs), while Outbound System delivers superior results for just $1500 setup + $499/month all-inclusive. That's over $16,000 in annual savings for a significantly better service!
3
You Value Expert Support
When issues arise, who would you rather have? A dedicated expert account manager who knows your business and responds immediately, or Instantly's basic chat support that their own users publicly criticize? Our personalized support ensures your campaigns never miss a beat while Instantly users wait hours (or days) for basic assistance.
3
You Value Expert Support
When issues arise, who would you rather have? A dedicated expert account manager who knows your business and responds immediately, or Instantly's basic chat support that their own users publicly criticize? Our personalized support ensures your campaigns never miss a beat while Instantly users wait hours (or days) for basic assistance.
You Value Expert Support
3
When issues arise, who would you rather have? A dedicated expert account manager who knows your business and responds immediately, or Instantly's basic chat support that their own users publicly criticize? Our personalized support ensures your campaigns never miss a beat while Instantly users wait hours (or days) for basic assistance.
4
You Need Results Fast
Time kills deals. While Instantly users spend weeks in setup purgatory, Outbound System has your professional campaign generating leads in just 14 days with zero work required from you. Why delay potential revenue by struggling through technical setup when our experts can handle everything?
4
You Need Results Fast
Time kills deals. While Instantly users spend weeks in setup purgatory, Outbound System has your professional campaign generating leads in just 14 days with zero work required from you. Why delay potential revenue by struggling through technical setup when our experts can handle everything?
You Need Results Fast
4
Time kills deals. While Instantly users spend weeks in setup purgatory, Outbound System has your professional campaign generating leads in just 14 days with zero work required from you. Why delay potential revenue by struggling through technical setup when our experts can handle everything?
5
You Want Professional, Expert-Written Content
Email content makes or breaks your campaign. Our cold email specialists craft personalized, high-converting sequences specifically for your business. Instantly forces you to become an overnight copywriting expert or pay extra for generic AI templates that scream "mass email" and tank your response rates and brand reputation.
5
You Want Professional, Expert-Written Content
Email content makes or breaks your campaign. Our cold email specialists craft personalized, high-converting sequences specifically for your business. Instantly forces you to become an overnight copywriting expert or pay extra for generic AI templates that scream "mass email" and tank your response rates and brand reputation.
You Want Professional, Expert-Written Content
5
Email content makes or breaks your campaign. Our cold email specialists craft personalized, high-converting sequences specifically for your business. Instantly forces you to become an overnight copywriting expert or pay extra for generic AI templates that scream "mass email" and tank your response rates and brand reputation.
6
You Prefer Predictable, All-Inclusive Pricing
Instantly's pricing is a landmine of hidden costs – their seemingly "affordable" plans quickly balloon when you add essential domains ($12+ each), inboxes ($5-12+ monthly each), and premium features. Outbound System's transparent pricing includes EVERYTHING with no surprise fees or add-ons.
6
You Prefer Predictable, All-Inclusive Pricing
Instantly's pricing is a landmine of hidden costs – their seemingly "affordable" plans quickly balloon when you add essential domains ($12+ each), inboxes ($5-12+ monthly each), and premium features. Outbound System's transparent pricing includes EVERYTHING with no surprise fees or add-ons.
You Prefer Predictable, All-Inclusive Pricing
6
Instantly's pricing is a landmine of hidden costs – their seemingly "affordable" plans quickly balloon when you add essential domains ($12+ each), inboxes ($5-12+ monthly each), and premium features. Outbound System's transparent pricing includes EVERYTHING with no surprise fees or add-ons.
7
You Don't Want To Worry About Deliverability
What's the point of sending emails nobody sees? Our enterprise-grade infrastructure leverages Fortune 500 sending reputation to ensure maximum inbox placement. Instantly provides basic tools but leaves the critical deliverability work entirely to you – with predictably disappointing results for most users.
7
You Don't Want To Worry About Deliverability
What's the point of sending emails nobody sees? Our enterprise-grade infrastructure leverages Fortune 500 sending reputation to ensure maximum inbox placement. Instantly provides basic tools but leaves the critical deliverability work entirely to you – with predictably disappointing results for most users.
You Don't Want To Worry About Deliverability
7
What's the point of sending emails nobody sees? Our enterprise-grade infrastructure leverages Fortune 500 sending reputation to ensure maximum inbox placement. Instantly provides basic tools but leaves the critical deliverability work entirely to you – with predictably disappointing results for most users.
8
You Want Quick, Hassle-Free Scaling
Ready to scale your campaigns? With Outbound System, just say the word – our team handles everything. Instantly requires you to purchase, configure and maintain additional technical infrastructure yourself with each expansion, creating an endless cycle of technical complexity that diverts focus from your core business.
8
You Want Quick, Hassle-Free Scaling
Ready to scale your campaigns? With Outbound System, just say the word – our team handles everything. Instantly requires you to purchase, configure and maintain additional technical infrastructure yourself with each expansion, creating an endless cycle of technical complexity that diverts focus from your core business.
You Want Quick, Hassle-Free Scaling
8
Ready to scale your campaigns? With Outbound System, just say the word – our team handles everything. Instantly requires you to purchase, configure and maintain additional technical infrastructure yourself with each expansion, creating an endless cycle of technical complexity that diverts focus from your core business.
PRICING
PRICING
PRICING
Grow revenue faster with a proven cold email system
Month-to-month, no contracts. Book a call and ask about special pricing.
Month-to-month, no contracts.
Book a call to learn more.
350 Microsoft U.S IP inboxes
5,000 unique leads per month
10,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
350 Microsoft U.S IP inboxes
5,000 unique leads per month
10,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
350 Microsoft U.S IP inboxes
5,000 unique leads per month
10,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
700 Microsoft U.S IP inboxes
10,000 unique leads per month
20,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
700 Microsoft U.S IP inboxes
10,000 unique leads per month
20,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
700 Microsoft U.S IP inboxes
10,000 unique leads per month
20,000 emails sent per month
Done-for-you campaigns
Infrastructure setup for you
AI personalization and tagging
Triple-verified email data
9-step waterfall enrichment
Proven sales copywriting
Email outreach copy crafted
Unlimited email campaigns
A/B testing email campaigns
Unified inbox management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and setup call
Dedicated account strategist
Direct CRM integrations
CLIENT CASE STUDIES
CLIENT CASE STUDIES
CLIENT CASE STUDIES
Trusted by hundreds of B2B clients with over 150+ five star reviews
Trusted by hundreds of B2B clients with 150+ excellent reviews
See our client testimonials on how we are getting results in all different types of B2B industries using cold email outreach.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at Tortoise Finance
"I’ve been really impressed with the results. Highly recommend OS for any company looking to grow their pipeline and close high value deals efficiently."
Will Shapiro
Co-Founder at Aegeus Bands
"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"
Cameron Long
Co-Founder at Value Buddy
"Good morning, Andrew! You guys have been really good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Outbound System. We have won a $400k contract and we are pursuing numerous other projects OS has generated. So thanks!"
Frank Johnson
Business Development Manager at Bluefinn innovations
"Since launching yesterday I have 20 responses to follow up on already…"
Matthew Blan
CEO at G2 Petroleum
"I have been using Outbound System for about 8 months and the service has worked without a glitch and has consistently delivered leads every day."
Scott Burke
CEO at Maxx Capital Funding
"I had an amazing experience working with OS doing some marketing and lead gen. They helped me write the copy, they helped me figure out my target market, they did everything they said they would do in the time that they said they were going to do it. My campaign had fantastic results and a lot of that had to do with how we targeted it and in the messages we sent out. I recommend OS and the team 100%. If you want to make outbound work for you for some fabulous lead gen — this is the team."
Kathleen Durusoy
Head of Sales at Alcomet
"It's working so good that I need someone to help me manage my account. I'm so busy with them I can't answer fast enough."
Marc Therrein
CEO at Onyx Technologies
"Things are great our way. Just got my 10th meeting booked via cold email outreach, and the first deal should be coming in this week. Nice work."
Bradley Gamble
Partner at The Selling Factory
"100x email - 100% Worth it. Amazing service! The copy that is written is incredible. I’ve used it for months and have received a number of leadsI’ll continue to use it for a number of industries"
Nik Hall
CEO at VitaFive
"Try it...you'll be surprised. I was a bit skeptical at first, but I am very pleased with this product. My pipeline is growing which is resulting in more meetings!"
Amanda Ludwig
Founder at Increase Expert
"100x email - 100% Worth it. Amazing service! The copy that is written is incredible. I’ve used it for months and have received a number of leadsI’ll continue to use it for a number of industries"
Nik Hall
CEO at VitaFive
"Things are great our way. Just got my 10th meeting booked via cold email outreach, and the first deal should be coming in this week. Nice work."
Bradley Gamble
Partner at The Selling Factory
"It's working so good that I need someone to help me manage my account. I'm so busy with them I can't answer fast enough."
Marc Therrein
CEO at Onyx Technologies
"We are hashing out the final details on a $600,000 deal from one of the leads from your campaigns."
Tarzan W.
VP of Sales at Newchip Accelerator
"I had an amazing experience working with OS doing some marketing and lead gen. They helped me write the copy, they helped me figure out my target market, they did everything they said they would do in the time that they said they were going to do it. My campaign had fantastic results and a lot of that had to do with how we targeted it and in the messages we sent out. I recommend OS and the team 100%. If you want to make outbound work for you for some fabulous lead gen — this is the team."
Kathleen Durusoy
Head of Sales at Alcomet
"I have been using Outbound System for about 8 months and the service has worked without a glitch and has consistently delivered leads every day."
Scott Burke
CEO at Maxx Capital Funding
"Since launching yesterday I have 20 responses to follow up on already…"
Matthew Blan
CEO at G2 Petroleum
"Good morning, Andrew! You guys have been really good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Outbound System. We have won a $400k contract and we are pursuing numerous other projects OS has generated. So thanks!"
Frank Johnson
Business Development Manager at Bluefinn innovations
"Excellent service, I have been working with OS for over 6 months now and will continue for as long as possible. Great communication and easy to work with. I have gotten some great quality leads from their service."
Jonathan Eubank
President at High Country Low Voltage
"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"
Cameron Long
Co-Founder at Value Buddy
"I’ve been really impressed with the results. Highly recommend OS for any company looking to grow their pipeline and close high value deals efficiently."
Will Shapiro
Co-Founder at Aegeus Bands
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at Tortoise Finance
"Try it...you'll be surprised. I was a bit skeptical at first, but I am very pleased with this product. My pipeline is growing which is resulting in more meetings!"
Amanda Ludwig
Founder at Increase Expert
"100x email - 100% Worth it. Amazing service! The copy that is written is incredible. I’ve used it for months and have received a number of leadsI’ll continue to use it for a number of industries"
Nik Hall
CEO at VitaFive
"Things are great our way. Just got my 10th meeting booked via cold email outreach, and the first deal should be coming in this week. Nice work."
Bradley Gamble
Partner at The Selling Factory
"It's working so good that I need someone to help me manage my account. I'm so busy with them I can't answer fast enough."
Marc Therrein
CEO at Onyx Technologies
"We are hashing out the final details on a $600,000 deal from one of the leads from your campaigns."
Tarzan W.
VP of Sales at Newchip Accelerator
"I had an amazing experience working with OS doing some marketing and lead gen. They helped me write the copy, they helped me figure out my target market, they did everything they said they would do in the time that they said they were going to do it. My campaign had fantastic results and a lot of that had to do with how we targeted it and in the messages we sent out. I recommend OS and the team 100%. If you want to make outbound work for you for some fabulous lead gen — this is the team."
Kathleen Durusoy
Head of Sales at Alcomet
"I have been using Outbound System for about 8 months and the service has worked without a glitch and has consistently delivered leads every day."
Scott Burke
CEO at Maxx Capital Funding
"Since launching yesterday I have 20 responses to follow up on already…"
Matthew Blan
CEO at G2 Petroleum
"Good morning, Andrew! You guys have been really good for Bluefin. This week we are proposing a $1 million contract which looks pretty likely. It came from Outbound System. We have won a $400k contract and we are pursuing numerous other projects OS has generated. So thanks!"
Frank Johnson
Business Development Manager at Bluefinn innovations
"Excellent service, I have been working with OS for over 6 months now and will continue for as long as possible. Great communication and easy to work with. I have gotten some great quality leads from their service."
Jonathan Eubank
President at High Country Low Voltage
"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"
Cameron Long
Co-Founder at Value Buddy
"I’ve been really impressed with the results. Highly recommend OS for any company looking to grow their pipeline and close high value deals efficiently."
Will Shapiro
Co-Founder at Aegeus Bands
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at Tortoise Finance
Ready to Stop Struggling with DIY Cold Email?
Why waste another day battling technical hurdles when experts can handle everything for you? Outbound System delivers professional, results-driven cold email campaigns without the technical complexity, hidden costs, or support nightmares that plague Instantly users.
Ready to Stop Struggling with DIY Cold Email?
Why waste another day battling technical hurdles when experts can handle everything for you? Outbound System delivers professional, results-driven cold email campaigns without the technical complexity, hidden costs, or support nightmares that plague Instantly users.
Ready to Stop Struggling with DIY Cold Email?
Why waste another day battling technical hurdles when experts can handle everything for you? Outbound System delivers professional, results-driven cold email campaigns without the technical complexity, hidden costs, or support nightmares that plague Instantly users.
OS
Outbound System
Book your free consultation today to discover how to convert your cold emails to consistent revenue.
Trusted by 600+ B2B companies, Outbound System automates your cold outreach end-to-end, delivering twice the leads at half the cost. We handle everything to fill your pipeline with qualified decision-making leads every month.
© 2025 Outbound System. All rights reserved.
OS
Outbound System
Book your free consultation today to discover how to convert your cold emails to consistent revenue.
Trusted by 600+ B2B companies, Outbound System automates your cold outreach end-to-end, delivering twice the leads at half the cost. We handle everything to fill your pipeline with qualified decision-making leads every month.
© 2025 Outbound System. All rights reserved.
OS
Outbound System
Book your free consultation today to discover how to convert your cold emails to consistent revenue.
Trusted by 600+ B2B companies, Outbound System automates your cold outreach end-to-end, delivering twice the leads at half the cost. We handle everything to fill your pipeline with qualified decision-making leads every month.
© 2025 Outbound System. All rights reserved.