AVID MEDIA
ADVERTISING
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
AVID MEDIA
ADVERTISING
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
AVID MEDIA
ADVERTISING
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
AVID MEDIA
ADVERTISING
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
AL-AIR & ELECTRICAL
HVAC & ELECTRICAL
17
Qualified leads in 2 months
3
New deals closed
Strategy
Property managers don't have time for sales pitches. They're managing tenant complaints, vendor no-shows, and maintenance backlogs. So we built outreach that acknowledged that reality. We targeted property managers overseeing apartment complexes and short-term rentals across Florida, filtering for portfolio size to ensure Al-Air was talking to accounts worth winning. Messaging led with the operational pain: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. We positioned Al-Air not as another vendor bidding on one-off jobs, but as a maintenance partner who reduces the number of 2 AM phone calls. Cold email sequences were structured to hit decision-makers at the start of the week when facility planning happens, not Friday afternoons when everything gets buried. AI cold calling added a direct touchpoint for larger property management companies, using brief scripts focused on preventative maintenance ROI. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management. The approach generated 17 qualified leads and closed 3 new property contracts in two months, accounts that represent recurring revenue, not one-time service calls.
"Very happy with the quality of leads Outbound has generated for us. The leads are legit and we've already conducted several site visits with potential clients. Their service delivers exactly what we needed to grow faster."
Jose Almenas
Owner at AL-AIR
AL-AIR & ELECTRICAL
HVAC & ELECTRICAL
17
Qualified leads in 2 months
3
New deals closed
Strategy
Property managers don't have time for sales pitches. They're managing tenant complaints, vendor no-shows, and maintenance backlogs. So we built outreach that acknowledged that reality. We targeted property managers overseeing apartment complexes and short-term rentals across Florida, filtering for portfolio size to ensure Al-Air was talking to accounts worth winning. Messaging led with the operational pain: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. We positioned Al-Air not as another vendor bidding on one-off jobs, but as a maintenance partner who reduces the number of 2 AM phone calls. Cold email sequences were structured to hit decision-makers at the start of the week when facility planning happens, not Friday afternoons when everything gets buried. AI cold calling added a direct touchpoint for larger property management companies, using brief scripts focused on preventative maintenance ROI. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management. The approach generated 17 qualified leads and closed 3 new property contracts in two months, accounts that represent recurring revenue, not one-time service calls.
"Very happy with the quality of leads Outbound has generated for us. The leads are legit and we've already conducted several site visits with potential clients. Their service delivers exactly what we needed to grow faster."
Jose Almenas
Owner at AL-AIR
AL-AIR & ELECTRICAL
HVAC & ELECTRICAL
17
Qualified leads in 2 months
3
New deals closed
Strategy
Property managers don't have time for sales pitches. They're managing tenant complaints, vendor no-shows, and maintenance backlogs. So we built outreach that acknowledged that reality. We targeted property managers overseeing apartment complexes and short-term rentals across Florida, filtering for portfolio size to ensure Al-Air was talking to accounts worth winning. Messaging led with the operational pain: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. We positioned Al-Air not as another vendor bidding on one-off jobs, but as a maintenance partner who reduces the number of 2 AM phone calls. Cold email sequences were structured to hit decision-makers at the start of the week when facility planning happens, not Friday afternoons when everything gets buried. AI cold calling added a direct touchpoint for larger property management companies, using brief scripts focused on preventative maintenance ROI. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management. The approach generated 17 qualified leads and closed 3 new property contracts in two months, accounts that represent recurring revenue, not one-time service calls.
"Very happy with the quality of leads Outbound has generated for us. The leads are legit and we've already conducted several site visits with potential clients. Their service delivers exactly what we needed to grow faster."
Jose Almenas
Owner at AL-AIR
AL-AIR & ELECTRICAL
HVAC & ELECTRICAL
17
Qualified leads in 2 months
3
New deals closed
Strategy
Property managers don't have time for sales pitches. They're managing tenant complaints, vendor no-shows, and maintenance backlogs. So we built outreach that acknowledged that reality. We targeted property managers overseeing apartment complexes and short-term rentals across Florida, filtering for portfolio size to ensure Al-Air was talking to accounts worth winning. Messaging led with the operational pain: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. We positioned Al-Air not as another vendor bidding on one-off jobs, but as a maintenance partner who reduces the number of 2 AM phone calls. Cold email sequences were structured to hit decision-makers at the start of the week when facility planning happens, not Friday afternoons when everything gets buried. AI cold calling added a direct touchpoint for larger property management companies, using brief scripts focused on preventative maintenance ROI. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management. The approach generated 17 qualified leads and closed 3 new property contracts in two months, accounts that represent recurring revenue, not one-time service calls.
"Very happy with the quality of leads Outbound has generated for us. The leads are legit and we've already conducted several site visits with potential clients. Their service delivers exactly what we needed to grow faster."
Jose Almenas
Owner at AL-AIR
