LEAD MARVELS
LEAD GENERATION
120+
Qualified leads in 12 months
$786k
Qualified pipeline built
Strategy
Lead Marvels is the pioneer of Lead Generation as a Service (LGaaS) for professional associations and publishers, building white-labeled digital resource libraries that generate intent-based leads for advertisers. Tyler needed a steady pipeline of qualified conversations with association executive directors and publishers who could become long-term partners, not one-off engagements. We built segmented lists by association type, member size, and vertical (CPA societies, medical associations, trade groups, etc.) and wrote outreach that led with Lead Marvels' specific value proposition: turn-key non-dues revenue at no cost to the association. Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure consistent inbox placement at scale. Cadences were timed to feel like a trusted partner reaching out with a relevant idea, not a sales machine. Brandon worked closely with Tyler each month to refine messaging and double down on the segments and angles producing the highest-intent conversations. In 12 months, the campaign produced 120+ qualified association leads and $782k in pipeline.
"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."
Tyler Gilham
Sales Director at LEAD MARVELS
LEAD MARVELS
LEAD GENERATION
120+
Qualified leads in 12 months
$786k
Qualified pipeline built
Strategy
Lead Marvels is the pioneer of Lead Generation as a Service (LGaaS) for professional associations and publishers, building white-labeled digital resource libraries that generate intent-based leads for advertisers. Tyler needed a steady pipeline of qualified conversations with association executive directors and publishers who could become long-term partners, not one-off engagements. We built segmented lists by association type, member size, and vertical (CPA societies, medical associations, trade groups, etc.) and wrote outreach that led with Lead Marvels' specific value proposition: turn-key non-dues revenue at no cost to the association. Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure consistent inbox placement at scale. Cadences were timed to feel like a trusted partner reaching out with a relevant idea, not a sales machine. Brandon worked closely with Tyler each month to refine messaging and double down on the segments and angles producing the highest-intent conversations. In 12 months, the campaign produced 120+ qualified association leads and $782k in pipeline.
"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."
Tyler Gilham
Sales Director at LEAD MARVELS
SC MEDIA PARTNERS
MARKETING AGENCY
64
Leads in 30 days
49
Qualified meetings
Strategy
SC Media Partners is a Myrtle Beach-based strategic marketing agency that also operates radio stations, helping brands cut through attention scarcity with authentic storytelling. As a founder-led agency, Michael's time was the most expensive resource in the business, and SC Media Partners needed an outbound system that could generate qualified meetings without pulling him into prospecting work. We rebuilt the email infrastructure with 350+ Microsoft inboxes and segmented the target list specifically to non-profit organizations to ensure the right buyers were getting the right message. Outreach led with the specific outcomes SC Media Partners has driven for comparable clients in the non-profit niche, anchoring credibility from the first touch rather than relying on generic agency claims. Cadences were timed to mirror trusted-advisor outreach rather than aggressive sales pursuit. We refined messaging monthly based on which angles and verticals were producing the highest reply rates. The campaign produced 64 leads in 30 days which converted into 49 qualified meetings.
"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."
Michael Larkin
Founder & President at SC MEDIA PARTNERS
SC MEDIA PARTNERS
MARKETING AGENCY
64
Leads in 30 days
49
Qualified meetings
Strategy
SC Media Partners is a Myrtle Beach-based strategic marketing agency that also operates radio stations, helping brands cut through attention scarcity with authentic storytelling. As a founder-led agency, Michael's time was the most expensive resource in the business, and SC Media Partners needed an outbound system that could generate qualified meetings without pulling him into prospecting work. We rebuilt the email infrastructure with 350+ Microsoft inboxes and segmented the target list specifically to non-profit organizations to ensure the right buyers were getting the right message. Outreach led with the specific outcomes SC Media Partners has driven for comparable clients in the non-profit niche, anchoring credibility from the first touch rather than relying on generic agency claims. Cadences were timed to mirror trusted-advisor outreach rather than aggressive sales pursuit. We refined messaging monthly based on which angles and verticals were producing the highest reply rates. The campaign produced 64 leads in 30 days which converted into 49 qualified meetings.
"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."
Michael Larkin
Founder & President at SC MEDIA PARTNERS
AVID MEDIA
BRAND PARTNERSHIPS
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
AVID MEDIA
BRAND PARTNERSHIPS
$862k+
Qualified pipeline built
95
Meetings in 8 months
Strategy
AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
TORTOISE FINANCE
MERGERS & ACQUISITIONS
$200k+
Net profit in 2 years
4
new clients in 6 months
Strategy
Healthcare practice owners don't respond to generic M&A outreach. They're protective of what they've built and skeptical of anyone who doesn't understand their world. We started by mining intent signals: practice owners searching for valuation content, updating LinkedIn profiles after 20+ years in practice, or engaging with retirement planning resources. From there, we built segmented lists by specialty and practice size, then wrote outreach that spoke their language. Not "exit strategy optimization," but "what your practice is actually worth and how to protect your staff through a transition." Email infrastructure was routed through a private Microsoft Azure U.S. IP to ensure deliverability into healthcare-heavy inboxes that tend to run aggressive spam filtering. We also staggered send cadences to mirror how a trusted advisor would follow up, not a sales machine. LinkedIn outreach targeted practice owners with personalized engagement around succession planning content, building familiarity before any direct pitch. The result was a pipeline of practice owners who came to the table already educated on Tortoise's approach, which compressed sales cycles and produced 4 signed clients in the first 6 months, adding $200K+ in net annual cashflow.
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."
Monil Shah
Managing Partner at TORTOISE FINANCE
