Mailshake logo

Mailshake vs. Outbound System

Mailshake is cold email software from $29 to $99 a month, billed per user. Outbound System is a done-for-you team that runs your cold email, AI cold calling, and LinkedIn from $1,499/month.

THE #1 COLD EMAIL MARKETING AGENCY

THE #1 COLD EMAIL OUTREACH AGENCY

#1 COLD EMAIL OUTREACH AGENCY

B2B meetings won for 1,000+ clients

Why

Why Are People Switching From Mailshake to Outbound System

Teams move from Mailshake to Outbound System when they need more volume, better targeting, and a team that owns the results.

Built for Volume From Day One

Per-user billing on Mailshake means one connected mail account per user, with one to ten sending addresses depending on plan. Outbound System plans send up to 15,000, 30,000, or 60,000 emails a month across sending infrastructure we set up, warm, and manage, and you never add a seat to send more.

Lists Built For You

Data finder credits on Mailshake run from 50 to 2,500 depending on plan, and your team still runs the searches. Our team builds your prospect list using 10+ intent signals, verifies every contact before launch, and builds new campaigns every month, so Outbound System keeps your list aimed at buyers in market.

Copy Written by Specialists

With Mailshake, an AI writer drafts emails in a minute and your team edits and sends them. Our copywriters have worked on more than 10,400 campaigns. They write each sequence for your buyer and offer, A/B test new angles every week, and keep what books meetings, so Outbound System copy improves every month.

Infrastructure Included

Ready-to-use mailboxes are a Mailshake add-on, and the domains are yours to buy and set up. Outbound System includes domains, inboxes, SPF, DKIM, and DMARC authentication, and warmup in every plan. We host sending on private Microsoft Azure infrastructure with dedicated U.S. IPs, so your team never touches DNS.

A Dedicated Account Manager

Every Outbound System client gets a U.S. account manager, monthly strategy sessions, and a real-time dashboard, not just onboarding. When you want calls too, our AI cold calling makes up to 1,000 dials a day for you, where Mailshake's top plan gives your reps a phone dialer to work themselves.

Deliverability Managed For You

Inbox placement is watched by our team on private Microsoft infrastructure, and average deliverability stays above 98%. Every domain gets SPF, DKIM, and DMARC, sending follows natural patterns, and we rotate inboxes and domains when bounce rates pass 1%, so Outbound System protects your reply rate before it slips.

What Mailshake Costs at Real Volume

Mailshake Starter is $29 per user for 1,500 emails a month. Sending 15,000 at about 30 per inbox a day takes roughly 25 inboxes, while plans include 1, 2, or 10 per seat. That means several $49 to $99 seats, Data Finder at $19 a month, mailboxes, domains, and someone to run it. Outbound System Starter covers it all for $1,499 a month.

Two Good Years, Then Silence

A data company ran cold email in-house for two years with steady leads. Then, over three to four months, replies stopped. Emails were still sending, so the team suspected spam folders but couldn't tell why. Outbound System watches placement and rotates inboxes and domains when bounces pass 1%, before a slow slide becomes a dead quarter.

Comparison

Mailshake vs. Outbound System: Feature Comparison

Compare what you get from Outbound System vs Mailshake, feature by feature.

Key Features

Mailshake logo

Done-For-You Campaign Management

Expert-Written Email Copy

AI writer, you edit

Targeted Lead Lists Built For You

50 to 2,500 data credits

Domains Included

Not included

Included

Inboxes Included

Add-on mailboxes

Included

Dedicated Account Manager

Reply Handling

AI Cold Calling + LinkedIn

Add-ons, you run them

Managed by us

Email Warmup

CRM Integration

Campaign Analytics

Month-to-Month Terms

Reasons

8 Reasons To Switch From Mailshake to Outbound System

8 Reasons To Switch From Mailshake to Outbound System

8 Reasons To Switch From Mailshake to Outbound System

Why teams comparing Mailshake choose Outbound System:

1

You've Outgrown a Simple Tool

When you need thousands of prospects a month, per-user seats and manual list building slow the work down. Outbound System runs the volume for you, from 15,000 emails a month on Starter up to 60,000 on our largest plan, with the list, copy, and sending infrastructure handled by one team and tracked on a real-time dashboard.

You've Outgrown a Simple Tool

1

When you need thousands of prospects a month, per-user seats and manual list building slow the work down. Outbound System runs the volume for you, from 15,000 emails a month on Starter up to 60,000 on our largest plan, with the list, copy, and sending infrastructure handled by one team and tracked on a real-time dashboard.

2

You Want Someone to Own Results

Our team is measured on replies and meetings, not on whether the software is working. Your account manager reviews results with you in monthly strategy sessions, our copywriters test new angles every week, and Outbound System adjusts targeting and copy around what books meetings, so you are never left running a tool alone.

You Want Someone to Own Results

2

Our team is measured on replies and meetings, not on whether the software is working. Your account manager reviews results with you in monthly strategy sessions, our copywriters test new angles every week, and Outbound System adjusts targeting and copy around what books meetings, so you are never left running a tool alone.

3

You Want Better Targeting

We build lists around buying signals instead of filters alone. Our team agrees on your ideal customer at kickoff, builds the list using 10+ intent signals, and verifies every contact before the first email goes out. Those signals also shape the AI personalization in each email, so Outbound System reaches buyers when they are in market.

You Want Better Targeting

3

We build lists around buying signals instead of filters alone. Our team agrees on your ideal customer at kickoff, builds the list using 10+ intent signals, and verifies every contact before the first email goes out. Those signals also shape the AI personalization in each email, so Outbound System reaches buyers when they are in market.

4

You Saw Replies Drop and Don't Know Why

If sends look normal but replies have dried up, the cause is usually deliverability you can't see from the sending screen. Our infrastructure team watches inbox placement, rotates inboxes and domains when bounce rates pass 1%, and keeps average deliverability above 98%. Outbound System diagnoses and fixes it as part of the plan.

You Saw Replies Drop and Don't Know Why

4

If sends look normal but replies have dried up, the cause is usually deliverability you can't see from the sending screen. Our infrastructure team watches inbox placement, rotates inboxes and domains when bounce rates pass 1%, and keeps average deliverability above 98%. Outbound System diagnoses and fixes it as part of the plan.

5

You Need Data Without a Second Subscription

Mailshake's Data Finder is a $19 a month add-on, with 50 to 2,500 credits depending on plan. Outbound System builds your list from multiple sources using 10+ intent signals and verifies every contact before launch, with no credits to track and no separate data subscription to manage, because the list is part of every plan.

You Need Data Without a Second Subscription

5

Mailshake's Data Finder is a $19 a month add-on, with 50 to 2,500 credits depending on plan. Outbound System builds your list from multiple sources using 10+ intent signals and verifies every contact before launch, with no credits to track and no separate data subscription to manage, because the list is part of every plan.

6

You Don't Want to Run a Power Dialer

Mailshake's power dialer comes with the $99 Sales Engagement plan and still needs a rep on the phone for every call. Our AI cold calling service makes up to 1,000 dials a day for you, follows your script on every call, and books the meetings, so Outbound System adds a calling channel without adding headcount to your team.

You Don't Want to Run a Power Dialer

6

Mailshake's power dialer comes with the $99 Sales Engagement plan and still needs a rep on the phone for every call. Our AI cold calling service makes up to 1,000 dials a day for you, follows your script on every call, and books the meetings, so Outbound System adds a calling channel without adding headcount to your team.

7

You're Paying Per User for One Campaign

Every Mailshake seat is billed separately, from $29 to $99 per user a month. Outbound System prices by volume instead, at $1,499, $2,499, or $3,999 a month for 15,000, 30,000, or 60,000 emails. A teammate who wants to see results costs nothing extra, and your bill tracks the outreach we run for you, not your headcount.

You're Paying Per User for One Campaign

7

Every Mailshake seat is billed separately, from $29 to $99 per user a month. Outbound System prices by volume instead, at $1,499, $2,499, or $3,999 a month for 15,000, 30,000, or 60,000 emails. A teammate who wants to see results costs nothing extra, and your bill tracks the outreach we run for you, not your headcount.

8

You Want Copy Built on 10,400+ Campaigns

Our copywriters have worked on more than 10,400 campaigns, so your first sequence starts from what already works in your industry. They write for your buyer and offer, A/B test new angles every week, and launch new campaigns every month, so Outbound System copy keeps improving the longer your campaigns run with us.

You Want Copy Built on 10,400+ Campaigns

8

Our copywriters have worked on more than 10,400 campaigns, so your first sequence starts from what already works in your industry. They write for your buyer and offer, A/B test new angles every week, and launch new campaigns every month, so Outbound System copy keeps improving the longer your campaigns run with us.

CLIENT CASE STUDIES

Trusted by hundreds of clients with over 150+ five star reviews

Trusted by hundreds of clients with 150+ excellent reviews

See our client testimonials on how we are getting results in all different types of B2B industries using cold email outreach.

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."

Michael Larkin

Founder & President at SC Media Partners

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"Cold email with Outbound System has been great so far. We've been getting about 12 qualified leads every month since we started and the unit economics work out, which is all I really need."

Destiny Ripp

Head of Growth at Millman Search Group

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"After getting burned by our previous lead gen provider, Outbound System actually delivered results. Their personalized approach worked when nothing else did. Worth every penny and would recommend to anyone tired of empty promises!"

Katherine Salazar

Business Development Manager at Echo Marketing

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

Ready for Cold Email That Runs Itself?

Outbound System builds your list, writes your copy, manages infrastructure, and books meetings, starting at $1,499/month.

Mailshake logo

Ready for Cold Email That Runs Itself?

Outbound System builds your list, writes your copy, manages infrastructure, and books meetings, starting at $1,499/month.

Mailshake logo

Ready for Cold Email That Runs Itself?

Outbound System builds your list, writes your copy, manages infrastructure, and books meetings, starting at $1,499/month.

Mailshake logo

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.