DEAL SOURCING RESULTS

Real results from PE, M&A, and finance firms

These firms buy companies, advise owners on sales and ESOPs, and value businesses for lenders. Every number below comes from a published case study, with the meetings and clients we produced.

DEAL SOURCING RESULTS

Real results from PE, M&A, and finance firms

These firms buy companies, advise owners on sales and ESOPs, and value businesses for lenders. Every number below comes from a published case study, with the meetings and clients we produced.

HOW WE SOURCE OWNER CONVERSATIONS

How we source proprietary deal flow

No database tells you which owner is ready to sell. The campaigns that win build proxy signals, sound like a trusted advisor, and let owners reply on their own timeline.

1

Define The Thesis

We turn your criteria into filters, like industry, revenue band, headcount, ownership, and geography.

2

Find Exit Signals

We use proxy signals like founder tenure and valuation research, as we did for MBO and Tortoise.

3

Write Like An Advisor

Copy leads with what the business is worth and how to protect staff, never M&A jargon or false urgency.

4

Book The Owner

Our team works every reply, screens out poor fits, and books qualified owners on your calendar.

WHY OWNER OUTREACH FAILS

Why most owner outreach gets ignored, and what gets a reply

Owners delete generic M&A pitches on sight. What earns a reply is proof you understand their business, a message about their goals, and patience while they decide.

Typical Deal Outreach

Typical Deal Outreach

Typical Deal Outreach

Same M&A pitch to every owner

Same M&A pitch to every owner

Leads with jargon, not value

Leads with jargon, not value

Urgency tactics that kill trust

Deal team prospects after hours

Owner data from one database

Replies sit during live deals

Deal team prospects after hours

Deal flow depends on referrals

Replies sit during live deals

Urgency tactics that kill trust

Deal flow depends on referrals

Owner data from one database

With Outbound System

With Outbound System

With Outbound System

Owners filtered by your thesis

Owners filtered by your thesis

Opens with a recent milestone

Opens with a recent milestone

Written like a trusted advisor

Written like a trusted advisor

Nine-source verified owner data

Nine-source verified owner data

Paced to the owner's timeline

Paced to the owner's timeline

Every reply worked by our team

Every reply worked by our team

Deal flow beyond referrals

Deal flow beyond referrals

DONE FOR YOU

What your deal team gets from fully managed deal sourcing

Your team stays on live deals. You see the target companies, messages, replies, and booked meetings in real time, with nothing hidden in a monthly report.

Thesis Mapping Before Launch

We turn your buy box into search filters and test the market before outreach goes live

Exit Signals Behind Every List

Owners reached when signals line up, like long tenure or valuation research

Inbox Placement Built In

Dedicated domains, private US IPs, and 100+ managed Outlook inboxes

Messaging Built On Their Story

Every email references a real milestone, like an award, client win, or new hires

Only Qualified Owners Booked

We screen by revenue, headcount, and ownership before anyone reaches your calendar

Email, LinkedIn, and AI Calling

Peer-level LinkedIn, email, and calls run from the same verified owner list

VENDOR COMPARISON

Spend your time on live deals, not prospecting

We handle everything before the first call and send you the context you need to win the deal.

Typical Vendor
Typical Vendor
Typical Vendor

VS

Outbound System
Outbound System
Outbound System

Deliverable

Contact list

Qualified call

Deliverable

Contact list

Qualified call

Channel choice

One channel

Set by segment

Channel choice

One channel

Set by segment

Data sources

Single provider

Nine sources

Data sources

Single provider

Nine sources

Reply handling

Left to you

Handled by us

Reply handling

Left to you

Handled by us

Reporting

Monthly PDF

Live dashboard

Reporting

Monthly PDF

Live dashboard

Commitment

3-6 months

Cancel anytime

Commitment

3-6 months

Cancel anytime

1,000+

Active Clients We Run Outbound For

1,000+

Active Clients We Run Outbound For

10,400+

Campaigns Run For Our Clients

10,400+

Campaigns Run For Our Clients

127 K

Leads Generated For Our Clients

127 K

Leads Generated For Our Clients

$26 M

Revenue Closed From Our Leads

$26 M

Revenue Closed From Our Leads

PRICING

Deal sourcing pricing

Every plan includes sending infrastructure, outreach, and done-for-you meetings booked. Month-to-month and fully managed.

Every plan includes sending infrastructure, outreach, and done-for-you meetings booked.
Month-to-month and fully managed.

STARTER

$1,499

/mo

Up to 15,000 emails per month

Fully done-for-you cold email

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

Offer positioning optimization

Ongoing 1-on-1 strategy calls

Proven cold email copywriting

Email outreach copy crafted

New campaigns every month

A/B testing email campaigns

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

STARTER

$1,499

/mo

Up to 15,000 emails per month

Fully done-for-you cold email

Offer positioning optimization

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

New campaigns every month

Proven outbound copywriting

Email outreach copy crafted

Ongoing 1-on-1 strategy calls

A/B testing email campaigns

Easy response management

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

GROWTH

$2,499

/mo

Up to 30,000 emails per month

Fully done-for-you cold email

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

Offer positioning optimization

Ongoing 1-on-1 strategy calls

Proven cold email copywriting

Email outreach copy crafted

New campaigns every month

A/B testing email campaigns

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

GROWTH

$2,499

/mo

Up to 30,000 emails per month

Fully done-for-you cold email

Offer positioning optimization

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

New campaigns every month

Proven outbound copywriting

Email outreach copy crafted

Ongoing 1-on-1 strategy calls

A/B testing email campaigns

Easy response management

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

SCALE

$3,999

/mo

Up to 60,000 emails per month

Fully done-for-you cold email

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

Offer positioning optimization

Ongoing 1-on-1 strategy calls

Proven cold email copywriting

Email outreach copy crafted

New campaigns every month

A/B testing email campaigns

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

SCALE

$3,999

/mo

Up to 60,000 emails per month

Fully done-for-you cold email

Offer positioning optimization

Email inboxes & domains setup

10+ Intent targeting signals

AI powered personalization

New campaigns every month

Proven outbound copywriting

Email outreach copy crafted

Ongoing 1-on-1 strategy calls

A/B testing email campaigns

Easy response management

Real-time campaign metrics

Qualified target lead list built

Deliverability fully managed

Onboarding and kickoff call

Dedicated account manager

Direct CRM integrations

FAQ

Questions dealmakers ask before
outsourcing deal sourcing

Questions dealmakers ask before outsourcing deal sourcing

Straight answers on targeting, reputation, pricing, and what we need from your firm before launch.

What is outbound deal sourcing?

Outbound deal sourcing means reaching business owners directly, before they hire a banker or run a sale process. We build owner lists from your criteria, run cold email, LinkedIn, and AI calling, and book conversations with owners open to a sale, recapitalization, or succession plan.

What is outbound deal sourcing?

Does cold email work for private equity deal sourcing?

Yes, when every email shows you know the business. Equity Front Capital booked 122 meetings with agency owners in 10 months at a 21% reply rate by anchoring each email to a recent milestone, like an award, a client win, or new hires.

Does cold email work for private equity deal sourcing?

Do you work with M&A advisors and investment banks?

Yes. Tortoise Finance, a sell-side M&A advisor for healthcare practices, signed 4 practice owners in 6 months and added $200K+ in net annual cashflow. MBO Ventures, an investment bank focused on ESOP transactions, booked 20 owner meetings in 4 months.

Do you work with M&A advisors and investment banks?

How do you find owners who might sell?

No database flags an owner as ready to sell, so we build proxy signals, like founder age and tenure, company age, stable revenue, and valuation research. Tortoise Finance's lists targeted practice owners searching for valuation content or updating profiles after 20+ years in practice.

How do you find owners who might sell?

Do you work with search funds and business brokers?

Yes. The process is the same as for a PE firm. We turn your acquisition or listing criteria into filters, reach owners who match, and book the calls, so you get a steady flow of owner conversations without spending your week writing emails.

Do you work with search funds and business brokers?

How do you protect our firm's reputation?

Owner outreach is a reputation business, so copy reads like an advisor, not a broker blast. We send from dedicated domains and inboxes warmed before launch, pace follow-up over weeks, and never use urgency tactics.

Which channels work best for deal sourcing?

Cold email reaches owners at volume. LinkedIn suits peer-level conversations, which is why MBO Ventures led with connection requests from its own team. AI cold calling follows up with engaged owners who have not booked, as in Equity Front Capital's campaign.

How much does outbound deal sourcing cost?

Plans start at $1,499 a month for up to 15,000 emails, with Growth at $2,499 for up to 30,000 and Scale at $3,999 for up to 60,000. Every plan is month-to-month. Tortoise Finance's campaign cost $10,800 in total and returned 17.5x in six months.

How fast will we get our first owner meetings?

Campaigns go live in 14 days. Most clients see first replies in the first week of outreach and first meetings within two to four weeks of launch. Owner conversations often build over weeks, so follow-up is paced to match.

How fast will we get our first owner meetings?

Do you handle replies and book the calls?

Yes. Replies come to our team first. We answer questions, follow up with interested owners, apply your criteria, and book the meeting on your calendar with context for the call.

Do you handle replies and book the calls?

Will you contact owners already in our pipeline?

No. Send us your pipeline, past contacts, and any companies you want excluded, and we remove them before launch. You can add exclusions at any time.

Will you contact owners already in our pipeline?

Do you require a long-term contract?

No. Plans are month-to-month, with no three- or six-month lock-in. The campaign has to earn the next month by producing owner meetings.

Do you require a long-term contract?

CLIENT TESTIMONIALS

Trusted by dealmakers and B2B companies in 100+ industries

Trusted by dealmakers and B2B companies in 100+ industries

“Getting leads to have the actual appointments, that’s not difficult anymore.” Darren Gleeman, Managing Partner at MBO Ventures

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."

Michael Larkin

Founder & President at SC Media Partners

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"Cold email with Outbound System has been great so far. We've been getting about 12 qualified leads every month since we started and the unit economics work out, which is all I really need."

Destiny Ripp

Head of Growth at Millman Search Group

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"After getting burned by our previous lead gen provider, Outbound System actually delivered results. Their personalized approach worked when nothing else did. Worth every penny and would recommend to anyone tired of empty promises!"

Katherine Salazar

Business Development Manager at Echo Marketing

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

Turn Outbound Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

Turn Outbound Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

Turn Outbound Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.