Deal sourcing that books meetings with business owners before they go to market
We run cold email, LinkedIn, and AI calling for PE firms, M&A advisors, and investment banks. We find owners showing exit signals, write like an advisor, and book the conversations. You take it from there.
DEAL SOURCING FOR PE AND M&A
DEAL SOURCING RESULTS
Real results from PE, M&A, and finance firms
These firms buy companies, advise owners on sales and ESOPs, and value businesses for lenders. Every number below comes from a published case study, with the meetings and clients we produced.
122
owner meetings
21%
reply rate
PE firm booked 122 meetings with agency owners in 10 months of milestone-based outreach

“We have been fortunate to have cashflow of multiple six figures per year now.”
$200K+
net profit
4
new clients
Healthcare M&A advisor signed 4 practice owners in 6 months for a 17.5x return on campaign spend

“Getting leads to have the actual appointments, that's not difficult anymore.”
20
owner meetings
27%
reply rate
ESOP investment bank booked 20 meetings with exit-ready owners in 4 months, no urgency tactics

“We've generated around 70 meetings so far and have cut down on our time spent messaging significantly.”
70
meetings booked
12
deals closed
Business valuation platform booked 70 meetings and closed 12 deals in 4 months in a finite market

122
owner meetings
21%
reply rate


$200K+
net profit
4
new clients


20
owner meetings
27%
reply rate


70
meetings booked
12
deals closed


DEAL SOURCING RESULTS
Real results from PE, M&A, and finance firms
These firms buy companies, advise owners on sales and ESOPs, and value businesses for lenders. Every number below comes from a published case study, with the meetings and clients we produced.
122
owner meetings
21%
reply rate


$200K+
net profit
4
new clients


20
owner meetings
27%
reply rate


70
meetings booked
12
deals closed


HOW WE SOURCE OWNER CONVERSATIONS
How we source proprietary deal flow
No database tells you which owner is ready to sell. The campaigns that win build proxy signals, sound like a trusted advisor, and let owners reply on their own timeline.
1
Define The Thesis
We turn your criteria into filters, like industry, revenue band, headcount, ownership, and geography.
2
Find Exit Signals
We use proxy signals like founder tenure and valuation research, as we did for MBO and Tortoise.
3
Write Like An Advisor
Copy leads with what the business is worth and how to protect staff, never M&A jargon or false urgency.
4
Book The Owner
Our team works every reply, screens out poor fits, and books qualified owners on your calendar.
WHY OWNER OUTREACH FAILS
Why most owner outreach gets ignored, and what gets a reply
Owners delete generic M&A pitches on sight. What earns a reply is proof you understand their business, a message about their goals, and patience while they decide.
Typical Deal Outreach
Typical Deal Outreach
Typical Deal Outreach
Same M&A pitch to every owner
Same M&A pitch to every owner
Leads with jargon, not value
Leads with jargon, not value
Urgency tactics that kill trust
Deal team prospects after hours
Owner data from one database
Replies sit during live deals
Deal team prospects after hours
Deal flow depends on referrals
Replies sit during live deals
Urgency tactics that kill trust
Deal flow depends on referrals
Owner data from one database
With Outbound System
With Outbound System
With Outbound System
Owners filtered by your thesis
Owners filtered by your thesis
Opens with a recent milestone
Opens with a recent milestone
Written like a trusted advisor
Written like a trusted advisor
Nine-source verified owner data
Nine-source verified owner data
Paced to the owner's timeline
Paced to the owner's timeline
Every reply worked by our team
Every reply worked by our team
Deal flow beyond referrals
Deal flow beyond referrals
DONE FOR YOU
What your deal team gets from fully managed deal sourcing
Your team stays on live deals. You see the target companies, messages, replies, and booked meetings in real time, with nothing hidden in a monthly report.
Thesis Mapping Before Launch
We turn your buy box into search filters and test the market before outreach goes live
Exit Signals Behind Every List
Owners reached when signals line up, like long tenure or valuation research
Inbox Placement Built In
Dedicated domains, private US IPs, and 100+ managed Outlook inboxes
Messaging Built On Their Story
Every email references a real milestone, like an award, client win, or new hires
Only Qualified Owners Booked
We screen by revenue, headcount, and ownership before anyone reaches your calendar
Email, LinkedIn, and AI Calling
Peer-level LinkedIn, email, and calls run from the same verified owner list
VENDOR COMPARISON
Spend your time on live deals, not prospecting
We handle everything before the first call and send you the context you need to win the deal.
Typical Vendor
Typical Vendor
Typical Vendor
VS
Outbound System
Outbound System
Outbound System
Deliverable
Contact list
Qualified call
Deliverable
Contact list
Qualified call
Channel choice
One channel
Set by segment
Channel choice
One channel
Set by segment
Data sources
Single provider
Nine sources
Data sources
Single provider
Nine sources
Reply handling
Left to you
Handled by us
Reply handling
Left to you
Handled by us
Reporting
Monthly PDF
Live dashboard
Reporting
Monthly PDF
Live dashboard
Commitment
3-6 months
Cancel anytime
Commitment
3-6 months
Cancel anytime
1,000+
Active Clients We Run Outbound For
1,000+
Active Clients We Run Outbound For
10,400+
Campaigns Run For Our Clients
10,400+
Campaigns Run For Our Clients
127 K
Leads Generated For Our Clients
127 K
Leads Generated For Our Clients
$26 M
Revenue Closed From Our Leads
$26 M
Revenue Closed From Our Leads
PRICING
Deal sourcing pricing
Every plan includes sending infrastructure, outreach, and done-for-you meetings booked. Month-to-month and fully managed.
Every plan includes sending infrastructure, outreach, and done-for-you meetings booked.
Month-to-month and fully managed.
Up to 15,000 emails per month
Fully done-for-you cold email
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
Offer positioning optimization
Ongoing 1-on-1 strategy calls
Proven cold email copywriting
Email outreach copy crafted
New campaigns every month
A/B testing email campaigns
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
Up to 15,000 emails per month
Fully done-for-you cold email
Offer positioning optimization
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
New campaigns every month
Proven outbound copywriting
Email outreach copy crafted
Ongoing 1-on-1 strategy calls
A/B testing email campaigns
Easy response management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
Up to 30,000 emails per month
Fully done-for-you cold email
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
Offer positioning optimization
Ongoing 1-on-1 strategy calls
Proven cold email copywriting
Email outreach copy crafted
New campaigns every month
A/B testing email campaigns
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
Up to 30,000 emails per month
Fully done-for-you cold email
Offer positioning optimization
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
New campaigns every month
Proven outbound copywriting
Email outreach copy crafted
Ongoing 1-on-1 strategy calls
A/B testing email campaigns
Easy response management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
Up to 60,000 emails per month
Fully done-for-you cold email
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
Offer positioning optimization
Ongoing 1-on-1 strategy calls
Proven cold email copywriting
Email outreach copy crafted
New campaigns every month
A/B testing email campaigns
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
Up to 60,000 emails per month
Fully done-for-you cold email
Offer positioning optimization
Email inboxes & domains setup
10+ Intent targeting signals
AI powered personalization
New campaigns every month
Proven outbound copywriting
Email outreach copy crafted
Ongoing 1-on-1 strategy calls
A/B testing email campaigns
Easy response management
Real-time campaign metrics
Qualified target lead list built
Deliverability fully managed
Onboarding and kickoff call
Dedicated account manager
Direct CRM integrations
FAQ
Questions dealmakers ask before
outsourcing deal sourcing
Questions dealmakers ask before outsourcing deal sourcing
Straight answers on targeting, reputation, pricing, and what we need from your firm before launch.
What is outbound deal sourcing?
Outbound deal sourcing means reaching business owners directly, before they hire a banker or run a sale process. We build owner lists from your criteria, run cold email, LinkedIn, and AI calling, and book conversations with owners open to a sale, recapitalization, or succession plan.
What is outbound deal sourcing?
Does cold email work for private equity deal sourcing?
Yes, when every email shows you know the business. Equity Front Capital booked 122 meetings with agency owners in 10 months at a 21% reply rate by anchoring each email to a recent milestone, like an award, a client win, or new hires.
Does cold email work for private equity deal sourcing?
Do you work with M&A advisors and investment banks?
Yes. Tortoise Finance, a sell-side M&A advisor for healthcare practices, signed 4 practice owners in 6 months and added $200K+ in net annual cashflow. MBO Ventures, an investment bank focused on ESOP transactions, booked 20 owner meetings in 4 months.
Do you work with M&A advisors and investment banks?
How do you find owners who might sell?
No database flags an owner as ready to sell, so we build proxy signals, like founder age and tenure, company age, stable revenue, and valuation research. Tortoise Finance's lists targeted practice owners searching for valuation content or updating profiles after 20+ years in practice.
How do you find owners who might sell?
Do you work with search funds and business brokers?
Yes. The process is the same as for a PE firm. We turn your acquisition or listing criteria into filters, reach owners who match, and book the calls, so you get a steady flow of owner conversations without spending your week writing emails.
Do you work with search funds and business brokers?
How do you protect our firm's reputation?
Owner outreach is a reputation business, so copy reads like an advisor, not a broker blast. We send from dedicated domains and inboxes warmed before launch, pace follow-up over weeks, and never use urgency tactics.
Which channels work best for deal sourcing?
Cold email reaches owners at volume. LinkedIn suits peer-level conversations, which is why MBO Ventures led with connection requests from its own team. AI cold calling follows up with engaged owners who have not booked, as in Equity Front Capital's campaign.
How much does outbound deal sourcing cost?
Plans start at $1,499 a month for up to 15,000 emails, with Growth at $2,499 for up to 30,000 and Scale at $3,999 for up to 60,000. Every plan is month-to-month. Tortoise Finance's campaign cost $10,800 in total and returned 17.5x in six months.
How fast will we get our first owner meetings?
Campaigns go live in 14 days. Most clients see first replies in the first week of outreach and first meetings within two to four weeks of launch. Owner conversations often build over weeks, so follow-up is paced to match.
How fast will we get our first owner meetings?
Do you handle replies and book the calls?
Yes. Replies come to our team first. We answer questions, follow up with interested owners, apply your criteria, and book the meeting on your calendar with context for the call.
Do you handle replies and book the calls?
Will you contact owners already in our pipeline?
No. Send us your pipeline, past contacts, and any companies you want excluded, and we remove them before launch. You can add exclusions at any time.
Will you contact owners already in our pipeline?
Do you require a long-term contract?
No. Plans are month-to-month, with no three- or six-month lock-in. The campaign has to earn the next month by producing owner meetings.
Do you require a long-term contract?
CLIENT TESTIMONIALS
Trusted by dealmakers and B2B companies in 100+ industries
Trusted by dealmakers and B2B companies in 100+ industries
“Getting leads to have the actual appointments, that’s not difficult anymore.” Darren Gleeman, Managing Partner at MBO Ventures
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah
Managing Partner at Tortoise Finance
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke
Founder & Managing Partner at AVID Media
"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub
Co-Owner at Maverick Strategies
"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill
CEO & Founder at Vigur
"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham
Sales Director at Lead Marvels
"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill
CEO & Founder at Value Buddy
"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young
CEO at Med Profit Lab
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson
CEO at FireVibe Web Design
"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky
Director of Business Development at UnDigital
"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores
Director of Marketing at Modern Mingle
"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."

Michael Larkin
Founder & President at SC Media Partners
"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores
Director of Marketing at Modern Mingle
"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky
Director of Business Development at UnDigital
"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson
CEO at FireVibe Web Design
"Cold email with Outbound System has been great so far. We've been getting about 12 qualified leads every month since we started and the unit economics work out, which is all I really need."

Destiny Ripp
Head of Growth at Millman Search Group
"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young
CEO at Med Profit Lab
"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill
CEO & Founder at Value Buddy
"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham
Sales Director at Lead Marvels
"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill
CEO & Founder at Vigur
"After getting burned by our previous lead gen provider, Outbound System actually delivered results. Their personalized approach worked when nothing else did. Worth every penny and would recommend to anyone tired of empty promises!"

Katherine Salazar
Business Development Manager at Echo Marketing
"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub
Co-Owner at Maverick Strategies
"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke
Founder & Managing Partner at AVID Media
"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah
Managing Partner at Tortoise Finance
Turn Outbound Into Predictable Revenue
30 minutes. No cost. Just a real plan built for your business.
"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm
CEO at Convert Agents
Turn Outbound Into Predictable Revenue
30 minutes. No cost. Just a real plan built for your business.
"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm
CEO at Convert Agents
Turn Outbound Into Predictable Revenue
30 minutes. No cost. Just a real plan built for your business.
"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm
CEO at Convert Agents
OS
Outbound System
Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.
Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.
© 2026 Outbound System. All rights reserved.
OS
Outbound System
Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.
Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.
© 2026 Outbound System. All rights reserved.
OS
Outbound System
Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.
Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.
© 2026 Outbound System. All rights reserved.
OS
Outbound System
Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.
Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.
© 2026 Outbound System. All rights reserved.














