Lusha logo

Lusha vs. Outbound System

Lusha is self-serve contact data from free to $399.90 a month, where an email reveal costs 1 credit and a phone number costs 5. Outbound System's Unlimited B2B Data gives you unlimited emails and phone numbers from $199/month.

THE #1 COLD EMAIL MARKETING AGENCY

THE #1 COLD EMAIL OUTREACH AGENCY

#1 COLD EMAIL OUTREACH AGENCY

B2B meetings won for 1,000+ clients

Why

Why Are People Switching From Lusha to Outbound System

Lusha charges credits for every reveal, so full lists get expensive fast. Teams choose Unlimited B2B Data for complete lists with emails and mobile numbers at one flat price.

No Credits Per Reveal

On Lusha, each email reveal uses 1 credit and each phone number uses 5, and more credits are bought through your account settings. Unlimited B2B Data has no reveals and no credits. Emails and phone numbers are unlimited on every plan for one flat monthly price, so you never weigh whether a phone number is worth five credits.

Build Full Lists, Not Just Lookups

Build complete lists rather than revealing contacts one at a time. Unlimited B2B Data searches 390M+ contacts with 100+ filters and buying signals, then exports as many as you need in one pass. On the Scale plan, a 50,000-contact list builds in about 12 seconds, and Starter builds the same list in about 5 minutes.

Mobile Numbers Included

Mobile numbers are where reveal pricing adds up, since Lusha charges 5 credits for each phone number. Unlimited B2B Data includes 53M+ mobile numbers and direct dials on every plan, even Starter at $199 a month. They export with the emails at no extra cost, so calling teams get full contact records from Outbound System.

Seats Included

Lusha's Professional plan charges $49.90 a month for each additional seat, and teams larger than 5 users are sent to sales. Our plans include 3, 10, or 25 team seats, and every seat gets unlimited searches and exports. Adding a rep to Unlimited B2B Data doesn't add a line item, and nobody shares a credit balance.

No Credits to Lose

Unused credits on Lusha's annual plans reset at the end of the cycle, and monthly plans roll over up to twice the credit limit. Either way, you are tracking a balance. With Unlimited B2B Data there are no credits to lose, expire, or roll over, so a slow month costs you nothing extra and a busy month costs the same flat price.

Works With Your AI Assistant

API, dashboard, and MCP access come with every Unlimited B2B Data plan, so Claude, ChatGPT, or Cursor can build lists in plain English with no reveals to approve. To test the data first, pull 5,000 fully enriched leads free with no card required, then compare them with your current reveals and see what Outbound System includes.

How Far Lusha Credits Go

Lusha charges 1 credit to reveal an email and 5 for a phone number, so a contact with both costs 6 credits. Premium is $399.90 a month for 3,400 credits, about 567 full contacts. A 10,000-contact list with phones needs about 60,000 credits, or 17 to 18 months of Premium. Unlimited B2B Data Starter is $199 a month with unlimited exports.

Want Us to Run the Outreach Too?

Contact data is only the start. Lusha users search and reveal contacts, then run outreach themselves. Our done-for-you service runs the whole program. Our team builds the list, sets up inboxes and domains, writes the copy, manages deliverability, and runs cold email, AI cold calling, and LinkedIn for you, from $1,499 a month.

Comparison

Lusha vs. Outbound System: Feature Comparison

Compare what you get from Outbound System vs Lusha, feature by feature.

Key Features

Lusha logo

Starting Price

Free plan

$199 a month

Pricing Model

Credits per reveal

Flat, unlimited

Unlimited Exports

Phone Numbers

5 credits each

Unlimited

Emails

1 credit each

Unlimited

Team Seats

$49.90 a month per seat

3 to 25 included

Buying Signals

MCP for AI Assistants

Cost of 10,000 Contacts With Phones

About 60,000 credits

$199 a month, flat

Month-to-Month Terms

Free Trial

40 credits a month

5,000 free leads

Done-For-You Outreach Option

Reasons

8 Reasons To Switch From Lusha to Outbound System

8 Reasons To Switch From Lusha to Outbound System

8 Reasons To Switch From Lusha to Outbound System

Why teams comparing Lusha choose Outbound System:

1

You Need Lists, Not Lookups

Revealing contacts one at a time, a credit at a time, slows every campaign that needs thousands of leads. Unlimited B2B Data lets you export full lists in one pass. Set your filters across 390M+ contacts and download every match with emails, mobile numbers, and up to 165 fields per contact, at the same flat monthly price.

You Need Lists, Not Lookups

1

Revealing contacts one at a time, a credit at a time, slows every campaign that needs thousands of leads. Unlimited B2B Data lets you export full lists in one pass. Set your filters across 390M+ contacts and download every match with emails, mobile numbers, and up to 165 fields per contact, at the same flat monthly price.

2

You Call Your Prospects

Phone numbers cost 5 credits each on Lusha, five times the price of an email reveal. On every Unlimited B2B Data plan, phone numbers are unlimited, drawn from 53M+ mobile numbers and direct dials. Build a calling list of any size from $199 a month, and the cost per number keeps falling with every contact you export.

You Call Your Prospects

2

Phone numbers cost 5 credits each on Lusha, five times the price of an email reveal. On every Unlimited B2B Data plan, phone numbers are unlimited, drawn from 53M+ mobile numbers and direct dials. Build a calling list of any size from $199 a month, and the cost per number keeps falling with every contact you export.

3

You Have a Growing Team

Lusha sends teams larger than 5 users to its sales team, and extra Professional seats are $49.90 a month each. Unlimited B2B Data includes 3, 10, or 25 seats depending on plan, at $199, $499, or $999 a month. Every seat searches and exports without limits, so a growing team doesn't mean a growing invoice from us.

You Have a Growing Team

3

Lusha sends teams larger than 5 users to its sales team, and extra Professional seats are $49.90 a month each. Unlimited B2B Data includes 3, 10, or 25 seats depending on plan, at $199, $499, or $999 a month. Every seat searches and exports without limits, so a growing team doesn't mean a growing invoice from us.

4

Your Reps Live on the Phone

At 5 credits per phone number, calling-heavy teams use up Lusha plans fastest. Premium's 3,400 monthly credits cover about 680 phone numbers. With Unlimited B2B Data, mobile numbers come with every export, so reps can dial through a full territory list without asking for more credits or skipping contacts to save them.

Your Reps Live on the Phone

4

At 5 credits per phone number, calling-heavy teams use up Lusha plans fastest. Premium's 3,400 monthly credits cover about 680 phone numbers. With Unlimited B2B Data, mobile numbers come with every export, so reps can dial through a full territory list without asking for more credits or skipping contacts to save them.

5

You're Paying $49.90 for Each Extra Seat

Each added seat on Lusha Professional costs $49.90 a month, up to 8 extra seats. Our plans include 3, 10, or 25 seats, so adding a rep doesn't add a line item. Ten seats come with the $499 plan and 25 come with the $999 plan, and every user on Unlimited B2B Data gets unlimited searches, exports, and phone numbers.

You're Paying $49.90 for Each Extra Seat

5

Each added seat on Lusha Professional costs $49.90 a month, up to 8 extra seats. Our plans include 3, 10, or 25 seats, so adding a rep doesn't add a line item. Ten seats come with the $499 plan and 25 come with the $999 plan, and every user on Unlimited B2B Data gets unlimited searches, exports, and phone numbers.

6

You Need Lists Built in Seconds

Revealing contacts a credit at a time doesn't scale to a full market. Our Scale plan builds a 50,000-contact list in about 12 seconds, and Starter builds it in about 5 minutes, with no credits on either. You spend your time working the list instead of assembling it, and Outbound System's price stays flat however big it gets.

You Need Lists Built in Seconds

6

Revealing contacts a credit at a time doesn't scale to a full market. Our Scale plan builds a 50,000-contact list in about 12 seconds, and Starter builds it in about 5 minutes, with no credits on either. You spend your time working the list instead of assembling it, and Outbound System's price stays flat however big it gets.

7

You Want to Compare Before You Switch

Get 5,000 fully enriched leads free with no card required, then check our mobile numbers and emails against the Lusha reveals you already paid for. Plans run month to month from $199 with no minimum term, and you can cancel from your dashboard in seconds, so switching to Unlimited B2B Data carries no long-term risk.

You Want to Compare Before You Switch

7

Get 5,000 fully enriched leads free with no card required, then check our mobile numbers and emails against the Lusha reveals you already paid for. Plans run month to month from $199 with no minimum term, and you can cancel from your dashboard in seconds, so switching to Unlimited B2B Data carries no long-term risk.

8

You Don't Want to Run Outreach Yourself

If you would rather hand off the whole program, our team runs cold email, AI cold calling, and LinkedIn outreach for you from $1,499 a month. We build the target list, write the copy, set up inboxes and domains, and manage deliverability, with a dedicated account manager, so you get meetings without revealing a single contact.

You Don't Want to Run Outreach Yourself

8

If you would rather hand off the whole program, our team runs cold email, AI cold calling, and LinkedIn outreach for you from $1,499 a month. We build the target list, write the copy, set up inboxes and domains, and manage deliverability, with a dedicated account manager, so you get meetings without revealing a single contact.

CLIENT CASE STUDIES

Trusted by hundreds of clients with over 150+ five star reviews

Trusted by hundreds of clients with 150+ excellent reviews

See our client testimonials on how we are getting results in all different types of B2B industries using cold email outreach.

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"The results that I got in the first month were WAY higher than the expectation set on the original sales call. I got 64 leads in less than 30 days. I had to pause the system for a while to work the pipeline. Brandon and the rest of the team at Outbound System really have something special here, and I'm speechless..."

Michael Larkin

Founder & President at SC Media Partners

"Outbound System has been great! I'd highly recommend their LinkedIn lead gen service. We ran 3 profiles with them, and we consistently generated at least 20 positive responses every single month in our local market. So very happy with the team. Great job guys!"

Melanie Shores

Director of Marketing at Modern Mingle

"10 qualified conversations in 6 weeks, targeting is dialed in and we're refining our sales process and offer based on our learnings from Outbound System. So far so good!"

Michael Jaskulsky

Director of Business Development at UnDigital

"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients. As I always say, doing LinkedIn outreach by yourself is only valuable if your time has no value!"

Clifton Jackson

CEO at FireVibe Web Design

"Cold email with Outbound System has been great so far. We've been getting about 12 qualified leads every month since we started and the unit economics work out, which is all I really need."

Destiny Ripp

Head of Growth at Millman Search Group

"I'm actually extremely impressed with the results so far. It's only been a month into the cold email service with Outbound System, and we've already generated 36 leads in a notoriously difficult market (targeting medical practices). Keep it coming!!"

Randy Young

CEO at Med Profit Lab

"Outbound Systems' onboarding and ongoing support is great. They were truly thought partners while creating our campaign, and the user interface is sleek. We've generated around 70 meetings so far and have cut down on our time spent messaging significantly"

Ace McGill

CEO & Founder at Value Buddy

"Over a year in and we've put up 120+ qualified leads, several of which have turned into long-term association partners. The thing I appreciate most is that Brandon hasn't changed since day one, same guy, same level of care, every single month. Honestly the lowest-maintenance vendor relationship I have right now and one of the highest-ROI."

Tyler Gilham

Sales Director at Lead Marvels

"I enjoy working with you personally and the team I have met so far! I think a lot of the value here is the collective wisdom of the Outbound System team to advise and optimize the campaigns. That’s premium is worth is weight in gold."

Derek Merrill

CEO & Founder at Vigur

"After getting burned by our previous lead gen provider, Outbound System actually delivered results. Their personalized approach worked when nothing else did. Worth every penny and would recommend to anyone tired of empty promises!"

Katherine Salazar

Business Development Manager at Echo Marketing

"For our business, landing even just one new client per month made this a worthwhile investment. We were easily engaging with 10+ high-intent leads each month (which in the marketing space, is very difficult to do with ice cold leads). I would heavily recommend Outbound and their team."

Will Laub

Co-Owner at Maverick Strategies

"Before Outbound System, our deliverability was broken. We weren't landing in inboxes and were losing pipeline across all 35 markets we operate in. Within two weeks of onboarding, we were seeing significantly better results. Since joining, we've generated over 95 leads and built a pipeline that keeps converting months down the road."

Andrew Luedtke

Founder & Managing Partner at AVID Media

"Because of the processes that Outbound System has developed and put into place, we have been fortunate to have cashflow of multiple six figures per year now. It's been a real game changer type of a gain that we've been fortunate to experience."

Monil Shah

Managing Partner at Tortoise Finance

Ready for Data Without Credit Limits?

Get unlimited B2B data from $199/month, or let our team turn it into meetings with done-for-you cold email, AI cold calling, and LinkedIn outreach.

Lusha logo

Ready for Data Without Credit Limits?

Get unlimited B2B data from $199/month, or let our team turn it into meetings with done-for-you cold email, AI cold calling, and LinkedIn outreach.

Lusha logo

Ready for Data Without Credit Limits?

Get unlimited B2B data from $199/month, or let our team turn it into meetings with done-for-you cold email, AI cold calling, and LinkedIn outreach.

Lusha logo

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.