Agencies need sales talent but hate the traditional recruiting process. It's slow, expensive, and the commission-only model Closify offers sounds too good to be true until you see it work. We built Closify's outbound around that skepticism, using proof to overcome it rather than trying to argue it away. Prospect lists were built through six-source verification targeting growing agencies, companies adding new service lines, expanding client rosters, or posting sales roles. These are signals that revenue was scaling faster than their ability to hire closers. Cold email was the primary channel, with messaging structured around the specific economics: what it costs to hire, train, and manage an in-house sales rep versus deploying a commission-only closer through Closify, with results data from comparable agencies. The math did the selling. Optimized sending infrastructure maintained primary inbox placement at scale, which was critical for reaching agency founders who receive high email volume. LinkedIn outreach supplemented email by engaging with agency founders' content on growth, hiring, and sales challenges, creating brand recognition before the direct pitch. AI cold calling targeted agencies at the largest scale, where a brief conversation about their current sales hiring costs and pipeline goals could quickly establish whether Closify's model was a fit. The campaign produced 52 qualified responses monthly and 95 meetings booked over 11 months, a sustained pipeline that reflected both the quality of targeting and the fundamental appeal of Closify's model once prospects understood the economics.

Med Profit Lab is a McAllen, TX-based care management enablement firm that helps medical practices, ACOs, and health systems design and implement Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) programs. Reaching practice owners and ACO leaders means breaking through to a notoriously protective audience. Practice owners get cold-pitched constantly by RPM vendors, billing companies, and consultants, so the bar for getting attention was high from the first message. Targeting focused on independent and multi-provider practices in chronic-care-heavy specialties (primary care, cardiology, endocrinology, nephrology) plus ACO and health system leadership, segmented by patient panel size and current care management maturity. Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure deliverability into healthcare inboxes that filter aggressively. Outreach led with MPL's specific model (phased enablement not outsourcing, flat monthly fee with no revenue share, in-house program ownership) anchored in concrete revenue-per-patient outcomes rather than generic consulting pitches. In the first 30 days, the campaign produced 36 qualified leads with practice owners Randy had been trying to reach for years, with 27 of those leads converting to actual sales meetings.