SAAS
How Closify Booked 95 Meetings and Generated $285K in Revenue After Burning $200K on Failed SDR Hires
95 meetings, $285K revenue, 1,339% ROI
meetings booked in 11 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Alex Heiden
CEO at CLOSIFY
THE CHALLENGE
Where they were stuck
Closify helps agencies hire sales talent without slow traditional recruiting cycles. They had already failed with SDR hires and needed outbound that produced meetings and revenue.
Previous SDR hiring attempts failed to generate consistent meetings.
Agency buyers are skeptical of recruiting pitches that sound like every other vendor.
Closify needed ROI proof fast, not a long ramp on internal headcount.
THE SYSTEM WE BUILT
How we solved their problems
Replace failed SDR prospecting
Outbound System took over outbound entirely with managed cold email instead of asking Closify to hire and ramp another internal rep.
Message to agency operators precisely
Campaigns focused on agencies actively trying to solve sales hiring pain with proof points that matched how those buyers evaluate vendors.
Prove ROI with revenue, not activity
Closify booked 95 meetings in 11 months, closed $285K in revenue, and reported 1,339% ROI versus the failed SDR path.
Outbound System rebuilt Closify's outbound from scratch with two key changes. First, messaging shifted from feature-based to economics-based. Instead of explaining what Closify does, campaigns led with the math: 'You're spending $75-120K/year on an in-house rep who takes 4 months to ramp and might leave in 14. Here's what that costs versus deploying a proven closer in 7 days.'
Second, targeting moved to signal-based prospecting. Six-source verified prospect lists identified agencies actively adding service lines, expanding rosters, or posting sales roles on job boards. This meant reaching agencies at the exact moment they were feeling the hiring pain.
Over 11 months, the campaign delivered 572 qualified leads, 95 booked meetings with a 79% show-up rate, and $285K in direct revenue. Total spend was $19,800 versus the $200K+ burned on two failed SDR hires. That's a 1,339% ROI and $25,909 in new MRR added.
