PATIENT CARE MANAGEMENT
How Med Profit Lab Booked 27 Meetings in 30 Days Reaching Practice Owners in the Most Over-Pitched Market in Healthcare
36 qualified leads and 27 meetings in 30 days
Qualified leads in 30 days
Qualified meetings
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Randy Young
Founder at MED PROFIT LAB
THE CHALLENGE
Where they were stuck
Med Profit Lab is a McAllen, TX-based care management enablement firm that helps medical practices, ACOs, and health systems implement Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) programs. The core challenge was reaching practice owners and ACO leaders in a market where decision-makers are notoriously protective and constantly bombarded by RPM vendors, billing companies, and consultants.
Practice owners constantly pitched by RPM vendors, making cold outreach extremely difficult
Healthcare inboxes filter aggressively, killing deliverability for most senders
Generic consulting pitches could not differentiate MPL's enablement model from outsourcing competitors
THE SYSTEM WE BUILT
How we solved their problems
Healthcare-Grade Infrastructure
Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure deliverability into healthcare inboxes that filter aggressively. This was critical because medical practices run some of the tightest spam filters of any industry.
Specialty-Specific Targeting
Targeting focused on independent and multi-provider practices in chronic-care-heavy specialties like primary care, cardiology, endocrinology, and nephrology. Lists were segmented by patient panel size and current care management maturity to ensure outreach reached practices with the highest fit for MPL's model.
Differentiated Value Messaging
Outreach led with MPL's specific model: phased enablement rather than outsourcing, flat monthly fee with no revenue share, and in-house program ownership. Messaging was anchored in concrete revenue-per-patient outcomes rather than generic consulting pitches, which is what separated MPL from every other vendor in the inbox.
Med Profit Lab is a McAllen, TX-based care management enablement firm that helps medical practices, ACOs, and health systems design and implement Remote Patient Monitoring (RPM) and Chronic Care Management (CCM) programs. Founder Randy Young needed to reach practice owners and ACO leaders, but the bar for getting attention in healthcare is exceptionally high. Practice owners are constantly cold-pitched by RPM vendors, billing companies, and consultants.
Outbound System set up email infrastructure with 350+ Microsoft inboxes across 9 domains to ensure deliverability into healthcare inboxes that filter aggressively. Targeting focused on independent and multi-provider practices in chronic-care-heavy specialties including primary care, cardiology, endocrinology, and nephrology, segmented by patient panel size and current care management maturity.
Outreach led with MPL's specific model: phased enablement rather than outsourcing, flat monthly fee with no revenue share, and in-house program ownership. Messaging was anchored in concrete revenue-per-patient outcomes rather than generic consulting pitches, which is what made it stand out in an inbox full of vendor noise.
In the first 30 days, the campaign produced 36 qualified leads with practice owners Randy had been trying to reach for years. 27 of those leads converted to actual sales meetings. As Randy put it, generating 36 leads in a notoriously difficult market targeting medical practices was "extremely impressive."
