SC Media Partners is a Myrtle Beach-based strategic marketing agency that also operates radio stations, helping brands cut through attention scarcity with authentic storytelling. As a founder-led agency, Michael's time was the most expensive resource in the business, and SC Media Partners needed an outbound system that could generate qualified meetings without pulling him into prospecting work. We rebuilt the email infrastructure with 350+ Microsoft inboxes and segmented the target list specifically to non-profit organizations to ensure the right buyers were getting the right message. Outreach led with the specific outcomes SC Media Partners has driven for comparable clients in the non-profit niche, anchoring credibility from the first touch rather than relying on generic agency claims. Cadences were timed to mirror trusted-advisor outreach rather than aggressive sales pursuit. We refined messaging monthly based on which angles and verticals were producing the highest reply rates. The campaign produced 64 leads in 30 days which converted into 49 qualified meetings.

Selling eco-friendly foodware to restaurants means navigating a buyer who cares about sustainability in theory but makes purchasing decisions based on cost, durability, and supply reliability. PlantSwitch needed outreach that honored both realities. We built prospect lists using six-source verification to reach restaurant owners, food service directors, and procurement managers at multi-location groups, the accounts with enough volume to make a supplier switch worthwhile. Cold email was the primary channel, with messaging structured around a dual framework: the environmental impact story for brands with public sustainability commitments, and the cost-competitiveness story for operators focused purely on margins. We tested both angles aggressively in the first 60 days and found that leading with cost parity and then layering in the sustainability differentiation converted at nearly twice the rate of leading with environmental messaging alone. AI cold calling supplemented email outreach for high-value multi-location prospects, allowing us to reach food service directors who rarely check email but will engage in a 90-second phone conversation about supply costs. Sending infrastructure was optimized through MX-based routing and natural sending patterns to maintain perfect deliverability at scale. The campaign sustained 42 qualified responses monthly and booked 330 meetings over 12 months, a consistent pipeline that matched PlantSwitch's capacity to onboard new restaurant accounts.