COMMERCIAL CLEANING
How Ellessentials Cleaning Built $85K in Pipeline in 30 Days by Reaching Facilities Managers Across Washington State
$85K+ qualified pipeline and 16 leads in 30 days
Qualified pipeline built
Qualified leads in 30 days
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Eain Ellis
Owner at ELLESSENTIALS CLEANING
THE CHALLENGE
Where they were stuck
Ellessentials Cleaning provides commercial cleaning services to office buildings, healthcare facilities, and hospitality properties across the state of Washington. Owner Eain Ellis needed to break into accounts that traditional sales channels were not reaching efficiently, but building cold outreach infrastructure internally was not feasible while running day-to-day operations.
Traditional sales channels could not reach target commercial accounts efficiently
No time to build outbound infrastructure while managing daily operations
Lacked consistent follow-up system to convert facilities manager interest into contracts
THE SYSTEM WE BUILT
How we solved their problems
Deliverability-First Infrastructure
Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure consistent deliverability. This gave Ellessentials the capacity to reach facilities managers across Washington without landing in spam filters or burning sender reputation.
Targeted Facilities Outreach
Targeting focused on facilities managers, segmented by location and facility type to match service fit. Outreach led with Ellessentials' specific differentiators: green cleaning protocols, response times, dedicated account management, and reliability track record.
Optimize and Convert
Brandon refined targeting and messaging monthly based on which segments produced the highest-intent replies. Cadences felt professional rather than pushy, mirroring how a trusted facilities partner would follow up, which kept response quality high throughout the campaign.
Ellessentials Cleaning provides commercial cleaning services to office buildings, healthcare facilities, and hospitality properties across Washington state. Owner Eain Ellis needed a way to break into accounts that traditional sales channels were not reaching efficiently. Cold outreach was the right play, but building the infrastructure, list quality, and sustained follow-up internally was not realistic while managing day-to-day operations.
Outbound System set up email infrastructure with 350+ Microsoft inboxes across 9 domains to ensure consistent deliverability. Targeting focused on facilities managers, segmented by location and facility type to match service fit. Outreach led with Ellessentials' specific service differentiators: green cleaning protocols, fast response times, dedicated account management, and a strong reliability track record.
Brandon refined targeting and messaging monthly based on which segments were producing the highest-intent replies. Cadences felt professional rather than pushy, mirroring how a trusted facilities partner would follow up. This approach kept the quality of responses high and positioned Ellessentials as a partner, not just another vendor.
In the first 30 days, the campaign produced 16 qualified leads worth $85K+ in new accounts. These were opportunities that would not have come through other channels. Despite being a brand-new business, Eain saw immediate traction and called Outbound System one of his best early investments.
