MARKETING AGENCY
How SC Media Partners Booked 49 Meetings in 30 Days Targeting Non-Profits After Removing the Founder From Prospecting
64 leads and 49 qualified meetings in 30 days
Leads in 30 days
Qualified meetings
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Michael Larkin
Founder & President at SC MEDIA PARTNERS
THE CHALLENGE
Where they were stuck
SC Media Partners is a Myrtle Beach-based strategic marketing agency that also operates radio stations, helping brands cut through attention scarcity with authentic storytelling. As a founder-led agency, Michael's time was the most expensive resource in the business, and they needed an outbound system that could generate qualified meetings without pulling him into prospecting work.
Founder's time consumed by prospecting instead of client delivery
No scalable system for generating qualified agency meetings
Needed non-profit sector leads without generic agency positioning
THE SYSTEM WE BUILT
How we solved their problems
Infrastructure and List Building
We rebuilt the email infrastructure with 350+ Microsoft inboxes and segmented the target list specifically to non-profit organizations. This focus ensured the right buyers were getting the right message from day one, rather than blasting a broad audience with generic claims.
Outcome-Driven Messaging
Outreach led with the specific outcomes SC Media Partners had driven for comparable clients in the non-profit niche. Every sequence anchored credibility from the first touch rather than relying on generic agency positioning. Cadences were timed to mirror trusted-advisor outreach rather than aggressive sales pursuit.
Monthly Message Optimization
We refined messaging monthly based on which angles and verticals were producing the highest reply rates. This data-driven refinement allowed the campaign to improve continuously, focusing volume on the messaging tracks that consistently converted prospects into meetings.
SC Media Partners is a Myrtle Beach-based strategic marketing agency that also operates radio stations, helping brands cut through attention scarcity with authentic storytelling. As a founder-led agency, Michael Larkin's time was the most expensive resource in the business. He needed qualified meetings flowing in without personally handling prospecting.
Outbound System rebuilt the email infrastructure with 350+ Microsoft inboxes and segmented the target list specifically to non-profit organizations. Outreach led with the specific outcomes SC Media Partners had driven for comparable clients in the non-profit niche, anchoring credibility from the first touch rather than relying on generic agency claims. Cadences were timed to mirror trusted-advisor outreach rather than aggressive sales pursuit.
Messaging was refined monthly based on which angles and verticals were producing the highest reply rates. This iterative optimization allowed the campaign to sharpen its focus on the messaging that converted best, driving increasingly high-quality conversations each week.
The campaign produced 64 leads in less than 30 days, converting into 49 qualified meetings. The results were so strong that Michael had to pause the system to work the pipeline. As he put it, the results were "WAY higher than the expectation set on the original sales call."
