ActionCOACH Milwaukee helps owners of trades, construction, manufacturing, and professional-services businesses break bottlenecks and scale, with a vision of creating a thousand millionaires out of owner-operators. Before Outbound System, their growth came almost entirely from referrals and networking, with no cold outreach channel of their own. Founder Mike McKay, a self-described super skeptic who had been burned by vendors before, didn't want to build cold email infrastructure in-house given the cost and complexity. Outbound System built and warmed dedicated sending infrastructure that went live in about five business days, handled all the copywriting, and shaped a compelling owner-to-owner message. ActionCOACH now runs roughly 10,000 emails a month on that infrastructure, and every cycle consistently produces fifteen to twenty booked interviews. Across three months and more than 50,000 emails sent, the program generated 217 leads and 136 booked meetings with near-zero complaints, an entirely additive channel on top of their existing network.

Lead Marvels is the pioneer of Lead Generation as a Service (LGaaS) for professional associations and publishers, building white-labeled digital resource libraries that generate intent-based leads for advertisers. Tyler needed a steady pipeline of qualified conversations with association executive directors and publishers who could become long-term partners, not one-off engagements. We built segmented lists by association type, member size, and vertical (CPA societies, medical associations, trade groups, etc.) and wrote outreach that led with Lead Marvels' specific value proposition: turn-key non-dues revenue at no cost to the association. Email infrastructure was set up with 350+ Microsoft inboxes across 9 domains to ensure consistent inbox placement at scale. Cadences were timed to feel like a trusted partner reaching out with a relevant idea, not a sales machine. Brandon worked closely with Tyler each month to refine messaging and double down on the segments and angles producing the highest-intent conversations. In 12 months, the campaign produced 120+ qualified association leads and $782k in pipeline.