ADVERTISING & MARKETING
How Wojo Media Booked 31 Meetings and Generated 165 Replies in 30 Days With Managed LinkedIn Outreach
31 meetings booked and 165 replies in 30 days across three LinkedIn campaigns
Replies in 30 days
Meetings booked
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Jason Wojo
Founder at WOJO MEDIA
THE CHALLENGE
Where they were stuck
Wojo Media is an Inc. 5000 paid advertising agency that has scaled more than 1,300 businesses. Founder Jason Wojo wanted a predictable way to start conversations with specific niches of business owners on LinkedIn, but doing it manually would have pulled his team off the client campaigns that drive the business.
Needed a predictable channel to reach specific niches of business owners at scale
Manual LinkedIn prospecting pulled the team away from running client campaigns
Wanted qualified conversations across multiple verticals without adding headcount
THE SYSTEM WE BUILT
How we solved their problems
Profile Setup & Targeting
We onboarded Wojo Media's own team LinkedIn profiles onto our platform and built Sales Navigator target lists for three verticals: business coaches, wealth and tax advisors, and financial advisors. Outreach came from their own people rather than rented profiles, which kept every conversation authentic from the first touch.
Messaging & A/B Testing
We wrote vertical-specific message sequences tuned to how each audience talks and continuously A/B tested connection notes and follow-up questions. The campaigns held a 26.7% connection acceptance rate and a 24 to 26% reply rate. On the business coach vertical alone, a single 30-day window produced 664 accepted connections and 165 replies.
Scale Across Verticals
Results made scaling an easy call. Wojo Media expanded from three team profiles to seven and from one vertical to three, while we refreshed lead lists continuously so campaigns never ran dry. The outreach booked 31 meetings and kept qualified conversations flowing without pulling the team off client work.
Jason Wojo is the founder of Wojo Media, an Inc. 5000 paid advertising agency that has helped over 1,300 businesses scale with done-for-you ad campaigns. Jason wanted to add a top-of-funnel LinkedIn channel to start conversations with specific niches of business owners, but he didn't want to pull his team off the client work that pays the bills to prospect manually.
The challenge was reach and precision. Wojo Media's ideal conversations were with defined niches, business coaches, wealth and tax advisors, and financial advisors, and reaching enough of them by hand across multiple verticals simply doesn't scale. Jason wanted qualified conversations flowing consistently without adding headcount.
Outbound System onboarded Wojo Media's own team LinkedIn profiles onto our platform and built Sales Navigator target lists for each vertical, so outreach went out from their own people. We wrote messaging tailored to how each audience talks and ran ongoing A/B tests on connection notes and follow-up questions to lift response. The campaigns hit a 26.7% connection acceptance rate and held a 24 to 26% reply rate. On the business coach vertical alone, a single 30-day window produced 664 accepted connections and 165 replies, and the outreach booked 31 meetings.
The performance was strong enough that Jason expanded fast. "Love the results! Let's hit a third vertical," he told the team, and Wojo Media scaled from three team profiles to seven and from one niche to three to widen reach. The LinkedIn channel gave them a consistent, additive stream of conversations with the exact owners they wanted in front of, without taking their team away from delivering for clients.
FAQ
Frequently asked questions
Common questions about this case study, answered.
Can LinkedIn outreach work for agencies and coaches?
Yes. Wojo Media, an Inc. 5000 ad agency, booked 31 meetings and generated 165 replies in a 30-day window at a 26.7% connection acceptance rate. The difference was running outreach from their own team's profiles with messaging written for each niche.
How do you run LinkedIn outreach across multiple niches at once?
Each vertical got its own managed profiles, its own Sales Navigator target list, and messaging written for how that audience talks. Wojo Media ran business coaches, wealth and tax advisors, and financial advisors in parallel, and scaled from three profiles to seven as results came in.
What response rates can I expect from managed LinkedIn outreach?
Results vary by niche and offer, but Wojo Media held a 24 to 26% reply rate and a 26.7% connection acceptance rate, with one vertical producing 664 accepted connections and 165 replies in a single 30-day window.
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FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
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"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
MY HEALTHCARE EXECUTIVE
FRACTIONAL EXECUTIVE
25
Meetings booked
4
New clients pending close
Strategy
My Healthcare Executive is John's consulting practice serving the healthcare industry, drawing on his 20+ years of executive experience leading managed care organizations, IPAs, and health plans (including roles at WellCare, Florida Blue, DaVita, and Physician Partners of America). John works with healthcare leaders on strategy, contracting, and operational performance. We built segmented lists of health plan executives, IPA leaders, hospital VPs, physician group administrators using LinkedIn data and intent signals like recent role changes, content engagement on healthcare strategy, and shared connections. Connection requests were paired with engagement on healthcare leadership content to build familiarity before any direct message. Outreach led with John's specific operator background (CEO experience at managed services organizations, network development at major health plans) anchored in concrete credibility rather than generic consulting pitches. Jordan refined targeting and messaging monthly based on which segments were producing the highest-quality replies. Over 3 months, the campaign produced over 25 booked calls with healthcare executives and 4 new client pending close.
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"Healthcare execs are sensitive about how you reach out to them, and Jordan handled it carefully from the start. We've had substantive conversations with prospects who'd been on our target list for years and 25+ booked calls so far."
John Jaufmann
Founder at My Healthcare Executive
