FRACTIONAL EXECUTIVE
How My Healthcare Executive Booked 25 Calls With Health Plan and IPA Leaders Who Had Been Unreachable for Years
25 meetings booked and 4 new clients pending close
Meetings booked
New clients pending close
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
John Jaufmann
Founder at My Healthcare Executive
THE CHALLENGE
Where they were stuck
My Healthcare Executive is John Jaufmann's consulting practice serving the healthcare industry, drawing on 20+ years of executive experience leading managed care organizations, IPAs, and health plans. The core challenge was reaching senior healthcare executives through outbound in an industry where decision-makers are highly protective of their time and skeptical of unsolicited outreach.
Healthcare executives are guarded and filter out unsolicited outreach aggressively
Target prospects had been on the wish list for years with no inroads
Generic consulting pitches failed to convey deep operator-level credibility
THE SYSTEM WE BUILT
How we solved their problems
Targeted List Building
We built segmented lists of health plan executives, IPA leaders, hospital VPs, and physician group administrators using LinkedIn data and intent signals. Recent role changes, content engagement on healthcare strategy, and shared connections helped identify prospects who were most likely to engage.
Credibility-First Outreach
Outreach led with John's specific operator background, including CEO experience at managed services organizations and network development at major health plans. Connection requests were paired with engagement on healthcare leadership content to build familiarity before any direct message, respecting how healthcare executives prefer to be approached.
Refine and Scale Results
Jordan refined targeting and messaging monthly based on which segments were producing the highest-quality replies. This allowed the campaign to concentrate on the executive profiles most receptive to John's value proposition, improving conversion rates over time.
My Healthcare Executive is John Jaufmann's consulting practice serving the healthcare industry. With 20+ years of executive experience leading managed care organizations, IPAs, and health plans (including roles at WellCare, Florida Blue, DaVita, and Physician Partners of America), John works with healthcare leaders on strategy, contracting, and operational performance. The challenge was getting in front of the right executives through an outbound channel they would actually engage with.
Outbound System built segmented lists of health plan executives, IPA leaders, hospital VPs, and physician group administrators using LinkedIn data and intent signals like recent role changes and content engagement. Connection requests were paired with engagement on healthcare leadership content to build familiarity before any direct message. Outreach led with John's specific operator background, anchored in concrete credibility rather than generic consulting pitches.
Jordan refined targeting and messaging monthly based on which segments produced the highest-quality replies. This iterative approach sharpened the campaign over time, concentrating outreach on the executive profiles most receptive to John's value proposition.
Over 3 months, the campaign produced over 25 booked calls with healthcare executives and 4 new clients pending close. As John noted, healthcare execs are sensitive about how you reach out to them, and the campaign handled it carefully from the start, opening substantive conversations with prospects who had been on the target list for years.
FAQ
Frequently asked questions
Common questions about this case study, answered.
Can LinkedIn outreach work for reaching healthcare executives?
My Healthcare Executive booked 25+ calls with healthcare executives through LinkedIn outreach in just 3 months. The key is leading with operator credibility and engaging with healthcare content before sending direct messages. Healthcare executives respond to peers, not salespeople.
How do you break through to hard-to-reach healthcare decision-makers?
By building familiarity before pitching. We used content engagement, shared connections, and intent signals like recent role changes to warm up prospects before any outreach. John connected with prospects who had been on his target list for years, resulting in 4 new clients pending close from those conversations.
What results can a fractional healthcare executive expect from LinkedIn outreach?
My Healthcare Executive booked over 25 calls and has 4 new clients pending close in 3 months of LinkedIn outreach. Results in healthcare depend on credibility, precision targeting, and patience. The approach works because it mirrors how healthcare executives actually build professional relationships.
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165
Replies in 30 days
31
Meetings booked
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FIREVIBE WEB DESIGN
WEBSITE DESIGN
15
meetings booked in 1 month
2
closed deals in 1 month
Strategy
FireVibe had a strong portfolio (50+ live websites) but no systematic way to get it in front of the right people. Referrals and networking were producing 3 to 10 leads a month with no predictability. We built targeted prospect lists through LinkedIn Sales Navigator using advanced Boolean filtering to isolate small-medium business owners under $1M revenue who had outdated websites or no web presence at all. The key insight was in the messaging: instead of leading with "we build websites," we led with industry-specific portfolio links matched to each prospect's vertical. A restaurant owner saw restaurant sites. A med spa owner saw med spa sites. That level of relevance turned cold outreach into warm conversations. We also front-loaded social proof. 50+ live sites isn't just a number, it's evidence that FireVibe ships and supports real work. Cold email and LinkedIn outreach ran in parallel, with LinkedIn serving as the relationship-building channel and email driving the direct meeting ask. The campaign drove 20 interested responses, 15 qualified meetings, and 2 closed deals in a single month, more pipeline than the previous quarter of networking combined.
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"Before Outbound System, we were only getting 3-10 inconsistent leads per month through networking and referrals. In just one month with Outbound System, we've generated about 20 interested responses, booked 15 meetings, and closed 2 new clients."
Clifton Jackson
CEO at FIREVIBE WEB DESIGN
