Wojo Media, an Inc. 5000 paid advertising agency, wanted a predictable way to start conversations with specific niches of business owners without pulling their team off client work. Outbound System ran managed LinkedIn outreach across Wojo Media's own team profiles, onboarding them to our platform and building Sales Navigator target lists for three verticals: business coaches, wealth and tax advisors, and financial advisors. We wrote vertical-specific messaging and ran ongoing A/B tests on connection notes and follow-ups to lift response rates. The campaigns hit a 26.7% connection acceptance rate and held a 24 to 26% reply rate, generating 165 replies in a single 30-day window on the top vertical alone and booking 31 meetings. Results were strong enough that Wojo Media scaled from three team profiles to seven to widen reach.

My Healthcare Executive is John's consulting practice serving the healthcare industry, drawing on his 20+ years of executive experience leading managed care organizations, IPAs, and health plans (including roles at WellCare, Florida Blue, DaVita, and Physician Partners of America). John works with healthcare leaders on strategy, contracting, and operational performance. We built segmented lists of health plan executives, IPA leaders, hospital VPs, physician group administrators using LinkedIn data and intent signals like recent role changes, content engagement on healthcare strategy, and shared connections. Connection requests were paired with engagement on healthcare leadership content to build familiarity before any direct message. Outreach led with John's specific operator background (CEO experience at managed services organizations, network development at major health plans) anchored in concrete credibility rather than generic consulting pitches. Jordan refined targeting and messaging monthly based on which segments were producing the highest-quality replies. Over 3 months, the campaign produced over 25 booked calls with healthcare executives and 4 new client pending close.