EMPLOYEE HEALTH BENEFITS
How Vigur Built $317K in Pipeline Selling a Performance Health Platform to HR Leaders and Benefits Decision-Makers
42 leads and $317K qualified pipeline in 3 months
Leads in 3 months
Qualified pipeline built
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Derek Merrill
CEO & Founder at VIGUR
THE CHALLENGE
Where they were stuck
Vigur is building a performance health platform that combines diagnostics, telehealth, and personalized protocols, serving employers, executives, and high-performance individuals. CEO Derek Merrill needed a reliable outbound channel to reach HR leaders and benefits decision-makers without diverting his team away from product development.
No dedicated outbound channel to reach HR leaders and benefits buyers
Internal team needed to stay focused on product, not prospecting
Generic wellness pitch failed to differentiate from commoditized corporate perks
THE SYSTEM WE BUILT
How we solved their problems
Enterprise Email Infrastructure
Email infrastructure was set up with 350+ Microsoft inboxes to ensure enterprise deliverability at scale. This foundation was essential for reaching HR leaders at mid-market and enterprise companies where email filtering is aggressive and inbox competition is fierce.
ICP Alignment and Segmentation
We aligned on the highest-fit ICP (HR Leaders) and built segmented lists by company size, benefits structure, and recent wellness investments. Outreach led with Vigur's specific differentiation: lab-driven, AI-personalized protocols rather than generic wellness perks, anchored in concrete outcomes for comparable teams.
Multi-Channel Reinforcement
LinkedIn outreach reinforced email touchpoints by engaging prospects through performance health and longevity content before any direct pitch. Monthly refinement based on which segments and angles produced the highest-intent replies kept the campaign improving throughout the engagement.
Vigur is building a performance health platform that combines diagnostics, telehealth, and personalized protocols for employers, executives, and high-performance individuals. CEO Derek Merrill needed a reliable outbound channel to reach HR leaders, benefits decision-makers, and executive health buyers without diverting his team away from product development.
Outbound System aligned on the highest-fit ICP and built segmented lists by company size, benefits structure, and recent wellness investments. Email infrastructure was set up with 350+ Microsoft inboxes to ensure enterprise deliverability at scale. Outreach led with Vigur's specific differentiation: lab-driven, AI-personalized protocols rather than generic wellness perks, anchored in concrete outcomes for comparable executives and teams.
LinkedIn outreach reinforced email touchpoints by engaging prospects through performance health and longevity content before any direct pitch. Monthly targeting refinement based on which segments and angles produced the highest-intent replies ensured the campaign got stronger over time. Cadences were timed to mirror peer-to-peer outreach rather than vendor pitches, the only approach that lands with senior HR and benefits buyers.
The campaign produced 42 qualified leads worth $317K in pipeline in 3 months. Derek described the collective wisdom of the Outbound System team to advise and optimize campaigns as "worth its weight in gold," highlighting the strategic value beyond just lead volume.
