Zozimus had marquee clients (Toast, GoToMeeting) and proven results, including campaigns that doubled demo requests and landed TechCrunch coverage. The problem was that their outbound didn't reflect the caliber of work they actually did. We rebuilt their prospecting approach around specificity and peer comparison. Target lists focused on marketing VPs at high-growth B2B tech companies that resembled Zozimus's best clients: similar stage, similar scale, similar growth ambitions. Messaging was structured around the "companies like yours" framework: showing what Zozimus achieved for comparable companies and letting the prospect draw the obvious conclusion. We avoided the trap most agency outreach falls into (listing services) and instead led with outcomes that marketing leaders actually care about: demo pipeline, press coverage, and brand velocity. Cold email was the primary channel, with LinkedIn outreach reinforcing the message by engaging prospects' content and sharing relevant case study insights. AI cold calling targeted marketing VPs at the highest-growth companies, using brief scripts anchored to specific results from comparable clients. The approach generated 46 qualified responses per month and 30 meetings in three months, giving Zozimus a pipeline of prospects who arrived to the first call already understanding the value.

Agencies need sales talent but hate the traditional recruiting process. It's slow, expensive, and the commission-only model Closify offers sounds too good to be true until you see it work. We built Closify's outbound around that skepticism, using proof to overcome it rather than trying to argue it away. Prospect lists were built through six-source verification targeting growing agencies, companies adding new service lines, expanding client rosters, or posting sales roles. These are signals that revenue was scaling faster than their ability to hire closers. Cold email was the primary channel, with messaging structured around the specific economics: what it costs to hire, train, and manage an in-house sales rep versus deploying a commission-only closer through Closify, with results data from comparable agencies. The math did the selling. Optimized sending infrastructure maintained primary inbox placement at scale, which was critical for reaching agency founders who receive high email volume. LinkedIn outreach supplemented email by engaging with agency founders' content on growth, hiring, and sales challenges, creating brand recognition before the direct pitch. AI cold calling targeted agencies at the largest scale, where a brief conversation about their current sales hiring costs and pipeline goals could quickly establish whether Closify's model was a fit. The campaign produced 52 qualified responses monthly and 95 meetings booked over 11 months, a sustained pipeline that reflected both the quality of targeting and the fundamental appeal of Closify's model once prospects understood the economics.