ADVERTISING AGENCY
How Veritas Ads Booked 19 Meetings in 60 Days With Local Service Businesses Using Metro-Specific Growth Proof
19 meetings booked in <60 days
meetings booked in 2 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Alex Borkin
Co-Founder at VERITAS ADS
THE CHALLENGE
Where they were stuck
Veritas Ads is an advertising agency helping local service businesses (plumbers, dentists, law firms, auto shops) grow their customer base. Their challenge was reaching local business owners who are skeptical of marketing agencies and need immediate, concrete proof that outreach would translate to more customers in their area.
Local business owners are skeptical of marketing pitches and need local proof
Generic agency messaging fails to resonate with trade-specific business owners
Reaching busy owners who spend their days on job sites or with patients
THE SYSTEM WE BUILT
How we solved their problems
Segment by Trade and Metro
Built prospect lists of local service business owners through multi-provider verification, segmented by trade and metro area to enable hyper-specific messaging. This segmentation meant a plumber in Dallas received entirely different outreach than a dentist in Phoenix, with each email containing locally relevant proof points.
Localize Every Data Point
Cold email sequences led with local market dominance. Not "we'll grow your business" but "here's how a plumbing company in your metro went from 15 to 45 leads per month." Every metric was localized and trade-specific, making each email feel written for that individual business owner rather than blasted to a list.
Phone-First for Local Owners
AI cold calling was a natural fit for this audience. Local business owners are phone-oriented and respond well to brief, direct conversations about growing their customer base. Calls were timed for late morning when owners have handled their first appointments. The multi-channel approach maintained a 42% reply rate and secured 19 meetings in 2 months.
Local service businesses (plumbers, dentists, law firms, auto shops) are a high-volume market where the buying decision is simple: "can you get me more customers in my area?" Veritas Ads needed outreach that answered that question immediately, with proof from businesses their prospects would recognize as peers in their own metro area.
Prospect lists were built through multi-provider verification, segmented by trade and metro area to enable hyper-specific messaging. Cold email sequences led with local market dominance. Not "we'll grow your business" but "here's how a plumbing company in your metro went from 15 to 45 leads per month." Every metric was localized and trade-specific, making each email feel written for that individual business owner rather than blasted to a list.
AI cold calling was a natural fit for this audience. Local business owners are phone-oriented and respond well to a brief, direct conversation about growing their customer base. Calls were timed for late morning when owners have handled their first appointments and have a window to talk. LinkedIn outreach provided a lighter third channel for business owners with active profiles.
The multi-channel approach maintained a 42% reply rate and secured 19 meetings in 2 months, with most prospects eager to jump on a phone call immediately. As co-founder Alex Borkin noted: "The overall quality of leads has been great! Most people we've spoken with have been able to jump on a phone call."
