MARKETING AGENCY
How Velox Media Booked 60 Meetings With Scaling Retail Brands After Their Internal Sales Team Hit a 4-Year Ceiling
72 average replies per month
meetings booked in 6 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Sara Bayer
Director of Sales & Operations at VELOX MEDIA
THE CHALLENGE
Where they were stuck
Velox Media is a performance marketing agency specializing in helping retail brands scale their digital presence. Despite having an experienced internal sales team, Velox needed outbound that could deliver meeting volume and quality their own team hadn't been able to match in four years of trying.
Internal sales team couldn't match the pipeline volume needed to scale growth
Retail brands in active scaling phases are hard to identify without growth signals
Four years of internal prospecting had plateaued without systematic outbound
THE SYSTEM WE BUILT
How we solved their problems
Growth Signal Targeting
Built prospect lists of growing retail brands using revenue growth signals, hiring patterns, and digital ad spend indicators. The focus was companies in an active scaling phase whose growth trajectory meant they'd outgrow their current marketing setup within 6 to 12 months.
Results-Led Email Campaigns
Messaging cited specific percentage improvements in ROAS and revenue for named retail verticals, giving prospects a clear mental model of working with Velox. Sequences avoided generic "we grow retail brands" language and instead anchored to verifiable outcomes from comparable clients.
Coordinated Multi-Channel Push
LinkedIn provided air cover on the same accounts, with Velox's team engaging prospects' content organically. AI cold calling targeted the highest-growth retail brands with vertical-specific ROI scripts. The combination generated 72 qualified responses monthly and 60 meetings in 6 months.
When an outbound campaign needs to outperform a client's internal sales team, the bar isn't just meetings. It's meeting quality and conversion potential. Velox Media had an experienced internal team that knew their market (retail brands scaling digital), so Outbound System needed to bring volume and precision they couldn't match on their own.
Prospect lists were built around growing retail brands using revenue growth signals, hiring patterns, and digital ad spend indicators. The target wasn't just any retailer, but companies whose growth trajectory meant they'd outgrow their current marketing setup within 6 to 12 months. This signal-based approach ensured conversations were with brands in an active buying window.
Cold email was the primary volume driver, with messaging built around Velox's specific growth metrics and ROI wins from comparable retail brands. Rather than claiming "we grow retail brands," sequences cited percentage improvements in ROAS and revenue for named verticals, giving prospects a clear mental model of what working with Velox would look like. LinkedIn outreach provided air cover on the same accounts, and AI cold calling targeted retail brands at the highest growth rates.
The combination generated 72 qualified responses monthly and 60 meetings in 6 months, a volume and quality benchmark that their internal team hadn't hit in four years of trying. As Director of Sales and Operations Sara Bayer put it, "Outbound System is the only agency in 4 years to deliver more leads than our internal team."
