ADVERTISING AGENCY
How Convert Generated 7 Qualified DTC Brand Leads Per Week With a 70% Close Rate Using Category-Matched Proof
7 qualified leads per week
leads generated per week
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Don Benreguia
Founder & CEO at CONVERT
THE CHALLENGE
Where they were stuck
Convert is an advertising agency specializing in customer acquisition for DTC brands. Their challenge was getting their proven ROI track record in front of scaling DTC founders and marketing leaders who evaluate agencies on one metric above all others: profitable customer acquisition at scale.
DTC founders evaluate agencies purely on customer acquisition cost metrics
Generic agency outreach fails to demonstrate category-specific performance proof
Reaching the right decision-makers at scaling brands requires multi-source verification
THE SYSTEM WE BUILT
How we solved their problems
Identify Scaling DTC Brands
Built prospect lists through six-source verification, identifying scaling DTC brands based on ad spend growth signals, new product launches, and hiring activity in marketing and growth roles. This ensured outreach reached brands actively investing in growth, not companies that had plateaued.
Category-Matched Case Studies
Every email sequence led with specific ROI metrics: customer acquisition costs, ROAS benchmarks, and revenue growth from comparable DTC brands. A skincare brand heard about skincare wins. A supplements brand heard about supplements wins. This category matching made each outreach feel tailored rather than templated.
Multi-Channel Lead Volume
AI cold calling supplemented email for high-value prospects, using brief scripts leading with the most relevant performance metric for the prospect's category. LinkedIn outreach engaged DTC founders with paid acquisition strategy content. The combined approach consistently delivered 7 qualified leads per week with an extraordinary 70% closing rate.
DTC brands evaluate advertising agencies on one metric above all others: can you acquire customers profitably at scale? Convert's track record proved they could, but getting that proof in front of the right founders and marketing leaders required precision targeting and messaging that spoke DTC fluently.
Prospect lists were built through six-source verification, identifying scaling DTC brands based on ad spend growth signals, new product launches, and hiring activity in marketing and growth roles. Cold email was the primary volume channel, deployed through enterprise infrastructure to maintain deliverability. Messaging was built entirely around specific ROI metrics: customer acquisition costs, ROAS benchmarks, and revenue growth from comparable DTC brands.
Every sequence included a specific case study tailored to the prospect's product category. A skincare brand heard about skincare wins. A supplements brand heard about supplements wins. This level of category matching made outreach feel like a relevant recommendation rather than a mass blast. AI cold calling supplemented email for high-value prospects using brief, metric-driven scripts. LinkedIn outreach engaged DTC founders with content about paid acquisition strategies, building credibility before the direct ask.
The campaign consistently delivered 7 qualified leads per week with an extraordinary 70% closing rate, a conversion metric that reflects both the targeting precision and the strength of Convert's proof points. As Founder and CEO Don Benreguia put it: "We're getting 5 to 7 leads per week with a 70% closing rate. The quality is insane, man."
