ADVERTISING AGENCY
How Convert Generated 7 Qualified DTC Brand Leads Per Week With a 70% Close Rate Using Category-Matched Proof
7 qualified leads per week
leads generated per week
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Don Benreguia
Founder & CEO at CONVERT
THE CHALLENGE
Where they were stuck
Convert is an advertising agency specializing in customer acquisition for DTC brands. Their challenge was getting their proven ROI track record in front of scaling DTC founders and marketing leaders who evaluate agencies on one metric above all others: profitable customer acquisition at scale.
DTC founders evaluate agencies purely on customer acquisition cost metrics
Generic agency outreach fails to demonstrate category-specific performance proof
Reaching the right decision-makers at scaling brands requires multi-source verification
THE SYSTEM WE BUILT
How we solved their problems
Identify Scaling DTC Brands
Built prospect lists through six-source verification, identifying scaling DTC brands based on ad spend growth signals, new product launches, and hiring activity in marketing and growth roles. This ensured outreach reached brands actively investing in growth, not companies that had plateaued.
Category-Matched Case Studies
Every email sequence led with specific ROI metrics: customer acquisition costs, ROAS benchmarks, and revenue growth from comparable DTC brands. A skincare brand heard about skincare wins. A supplements brand heard about supplements wins. This category matching made each outreach feel tailored rather than templated.
Multi-Channel Lead Volume
AI cold calling supplemented email for high-value prospects, using brief scripts leading with the most relevant performance metric for the prospect's category. LinkedIn outreach engaged DTC founders with paid acquisition strategy content. The combined approach consistently delivered 7 qualified leads per week with an extraordinary 70% closing rate.
DTC brands evaluate advertising agencies on one metric above all others: can you acquire customers profitably at scale? Convert's track record proved they could, but getting that proof in front of the right founders and marketing leaders required precision targeting and messaging that spoke DTC fluently.
Prospect lists were built through six-source verification, identifying scaling DTC brands based on ad spend growth signals, new product launches, and hiring activity in marketing and growth roles. Cold email was the primary volume channel, deployed through enterprise infrastructure to maintain deliverability. Messaging was built entirely around specific ROI metrics: customer acquisition costs, ROAS benchmarks, and revenue growth from comparable DTC brands.
Every sequence included a specific case study tailored to the prospect's product category. A skincare brand heard about skincare wins. A supplements brand heard about supplements wins. This level of category matching made outreach feel like a relevant recommendation rather than a mass blast. AI cold calling supplemented email for high-value prospects using brief, metric-driven scripts. LinkedIn outreach engaged DTC founders with content about paid acquisition strategies, building credibility before the direct ask.
The campaign consistently delivered 7 qualified leads per week with an extraordinary 70% closing rate, a conversion metric that reflects both the targeting precision and the strength of Convert's proof points. As Founder and CEO Don Benreguia put it: "We're getting 5 to 7 leads per week with a 70% closing rate. The quality is insane, man."
FAQ
Frequently asked questions
Common questions about this case study, answered.
What results can advertising agencies expect from cold outbound targeting DTC brands?
Convert consistently generated 7 qualified leads per week with a 70% closing rate. The key was category-matched messaging that led with specific ROI metrics relevant to each prospect's product vertical, not generic agency credentials. This precision created leads that were pre-sold before the first meeting.
How do you target DTC brands for agency outbound?
By filtering for growth signals: ad spend increases, new product launches, and marketing team hires. Convert's campaign used six-source verification to identify brands actively scaling their acquisition spend, then matched each prospect with performance data from comparable brands in their category. This produced 46 average replies per month.
What close rate should agencies expect from outbound leads?
Convert achieved a 70% close rate on outbound leads, an extraordinary number driven by category-specific proof points. When a skincare brand sees ROAS data from another skincare brand, and a supplements brand sees supplements data, prospects arrive to calls already convinced of the fit.
MORE CASE STUDIES
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See how other B2B teams turned outbound into booked meetings.
BUNDORAN GROUP
STAFFING & RECRUITING
11
meetings booked in 2 month
36%
Reply Rate
Strategy
Niche recruiting is a trust sale. Companies hiring in specialized industries want a recruiter who already knows the talent landscape, not one who'll learn on their dime. Bundoran Group's specialization in dental products and services was their competitive advantage, but only if the right HR leaders knew about it. We built targeted lists through multi-provider verification, focusing on HR directors and talent acquisition leads at dental product manufacturers, dental service organizations, and dental technology companies. Enterprise Azure infrastructure (2 USA IPs, 100 Outlook inboxes) provided the sending capacity to reach this niche audience at scale without deliverability issues. Cold email messaging led with industry-specific hiring pain points: the difficulty of finding regulatory-experienced sales reps, the scarcity of dental-specific product managers, the cost of mis-hires in a specialized field. It then positioned Bundoran's placement track record as the solution. LinkedIn outreach ran in parallel, with connection requests targeting the same HR leaders and reinforcing Bundoran's dental industry expertise through profile engagement and direct messaging. AI cold calling added a direct touchpoint for HR directors at larger dental organizations where hiring volume was highest. The niche specificity resonated: the campaign achieved a 36% reply rate and secured 11 qualified meetings in just 2 months, connecting Bundoran with companies actively struggling to fill dental industry roles.
Read The Full Case Study →
"The team was very quick to hop on a call and be very open to my needs and adjust accordingly."
Declan Daly
Managing Partner at BUNDORAN GROUP
SPITZ SOLUTION
ADVERTISING & MARKETING
10
new clients in 4 months
34%
Reply Rate
Strategy
Coaches and consultants buy PR for one reason: credibility that converts to clients. They don't care about impressions or media mentions as vanity metrics. They want visibility that drives inbound leads and justifies premium pricing. We built Spitz Solution's prospect lists by identifying coaches and consultants who were actively investing in their personal brand (publishing content, speaking at events, running paid ads) but lacked the media credibility layer that separates a $5K coach from a $25K coach. Multi-provider verification ensured we reached the actual business owners, not their VAs or marketing managers. Cold email sequences led with specific PR wins from comparable clients: podcast placements, publication features, and speaking invitations that directly correlated with revenue growth. Messaging avoided the typical PR pitch of "we'll get you media coverage" and instead framed the value as "here's what happened to a similar coach's inbound pipeline after three months of strategic PR." LinkedIn outreach was the ideal secondary channel for this audience. Coaches and consultants live on LinkedIn, and engaging with their content before initiating a direct conversation created a warmer entry point. The campaign maintained a 34% reply rate and secured 10 new clients in 4 months, with Spitz closing leads that arrived already understanding the ROI model for PR investment.
Read The Full Case Study →
"We've closed 10 of the leads delivered by Outbound System!"
Carson Spitzke
CEO at SPITZ SOLUTION
