ADVERTISING & MARKETING
How Spitz Solution Closed 10 PR Clients in 4 Months by Targeting Coaches Ready to Go From $5K to $25K Engagements
34% reply rate + 10 new clients
new clients in 4 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Carson Spitzke
CEO at SPITZ SOLUTION
THE CHALLENGE
Where they were stuck
Spitz Solution provides PR and media placement services for coaches, consultants, and personal brands. Their challenge was reaching coaches and consultants who were actively investing in their personal brand but lacked the media credibility layer that separates premium-priced experts from the competition.
Coaches invest in branding but overlook PR as a credibility accelerator
Typical PR outreach leads with vague coverage promises instead of revenue impact
Reaching business owners directly instead of their VAs or marketing managers
THE SYSTEM WE BUILT
How we solved their problems
Find Brand-Invested Coaches
Built prospect lists by identifying coaches and consultants actively investing in their personal brand: publishing content, speaking at events, running paid ads. These were professionals building visibility but lacking the media credibility layer that separates a $5K coach from a $25K coach. Multi-provider verification ensured outreach reached business owners directly.
Frame PR as Revenue Driver
Cold email sequences led with specific PR wins from comparable clients: podcast placements, publication features, and speaking invitations that directly correlated with revenue growth. Messaging avoided "we'll get you media coverage" and instead framed value as "here's what happened to a similar coach's inbound pipeline after three months of strategic PR."
LinkedIn as Warm Channel
LinkedIn outreach was the ideal secondary channel for this audience because coaches and consultants live on the platform. Engaging with their content before initiating direct conversation created a warmer entry point. The campaign maintained a 34% reply rate and Spitz closed leads that arrived already understanding the ROI model for PR investment.
Coaches and consultants buy PR for one reason: credibility that converts to clients. They don't care about impressions or media mentions as vanity metrics. They want visibility that drives inbound leads and justifies premium pricing. Spitz Solution had the proof that PR delivers this, but needed a systematic way to get that proof in front of the right buyers.
Prospect lists were built by identifying coaches and consultants who were actively investing in their personal brand (publishing content, speaking at events, running paid ads) but lacked the media credibility layer that separates a $5K coach from a $25K coach. Multi-provider verification ensured outreach reached the actual business owners, not their VAs or marketing managers who lack buying authority.
Cold email sequences led with specific PR wins from comparable clients: podcast placements, publication features, and speaking invitations that directly correlated with revenue growth. Messaging avoided the typical PR pitch of "we'll get you media coverage" and instead framed the value as "here's what happened to a similar coach's inbound pipeline after three months of strategic PR." LinkedIn outreach was the ideal secondary channel because coaches and consultants live on the platform, and engaging with their content created a warm entry point before any direct pitch.
The campaign maintained a 34% reply rate and secured 10 new clients in 4 months, with Spitz closing leads that arrived already understanding the ROI model for PR investment. As CEO Carson Spitzke reported: "We've closed 10 of the leads delivered by Outbound System!"
