MARKETING AGENCY
How Maverick Strategies Closed 6 Clients by Reaching Agency-Burned Business Owners in Senior Living, Landscaping, and Home Services
37 meetings and 6 closed deals in 6 months
Meetings in 6 months
Closed deals
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Will Laub
Co-Owner at MAVERICK STRATEGIES
THE CHALLENGE
Where they were stuck
Maverick Strategies is a marketing agency serving business owners across home services, senior living, and landscaping verticals. Selling marketing services to business owners who have been burned by agencies before is one of the hardest outbound motions. Every inbox is full of "we'll 10x your leads" promises, and Maverick needed outreach that cut through that noise with specificity.
Business owners burned by previous agencies distrust marketing outreach
Every inbox flooded with generic agency promises, making differentiation critical
Needed vertical-specific proof across senior living, landscaping, and home services
THE SYSTEM WE BUILT
How we solved their problems
Vertical Segmentation Strategy
We segmented outreach by vertical and built custom messaging tracks for each. A senior living facility owner heard about occupancy rate improvements. A landscaping company owner heard about seasonal lead flow. This vertical specificity made every message feel tailored rather than templated.
Proof-Driven Messaging
Every sequence opened with a free audit offer, but the real hook was vertical-specific proof: actual ROAS numbers from comparable clients, not hypothetical projections. LinkedIn outreach targeted the same business owners with content-driven engagement tailored to their vertical challenges. AI cold calling supplemented email for home services prospects, where phone responsiveness tends to be higher.
Aggressive First-Month Testing
We tested aggressively in the first 30 days, rotating subject lines and CTAs by segment to identify which verticals had the shortest path to close. That data allowed us to reallocate volume toward the highest-converting segments by month two, compounding results over the rest of the campaign.
Maverick Strategies is a marketing agency serving business owners across home services, senior living, and landscaping verticals. Selling marketing services to business owners who have been burned by agencies before is one of the hardest outbound motions. Every inbox is full of "we'll 10x your leads" promises. Maverick needed outreach that cut through that noise with specificity.
Outbound System segmented outreach by vertical and built custom messaging tracks for each. A senior living facility owner heard about occupancy rate improvements. A landscaping company owner heard about seasonal lead flow. Every sequence opened with a free audit offer, but the real hook was vertical-specific proof: actual ROAS numbers from comparable clients, not hypothetical projections.
We tested aggressively in the first 30 days, rotating subject lines and CTAs by segment to identify which verticals had the shortest path to close. That data allowed us to reallocate volume toward the highest-converting segments by month two. LinkedIn outreach targeted the same business owners with content-driven engagement. AI cold calling supplemented email for home services prospects, where phone responsiveness tends to be higher.
Over six months, the campaign produced 37 qualified meetings and 6 closed clients, with consistent engagement of 10+ high-intent leads per month. As co-owner Will Laub put it, in the marketing space, generating that level of engagement with ice-cold leads is "very difficult to do," and he would "heavily recommend Outbound and their team."
FAQ
Frequently asked questions
Common questions about this case study, answered.
How do marketing agencies generate leads in a saturated market?
Maverick Strategies generated 37 meetings and 6 closed clients in 6 months by leading with vertical-specific proof rather than generic promises. In the marketing agency space, where every inbox is full of "10x your leads" claims, specificity is the only way to earn attention. Real ROAS numbers from comparable clients outperform vague claims every time.
Can cold email produce consistent leads for marketing agencies?
Maverick consistently engaged with 10+ high-intent leads each month over a 6-month period, which is extremely difficult to achieve with cold leads in the marketing space. The key was vertical segmentation: custom messaging tracks for senior living, landscaping, and home services created relevance that generic agency outreach cannot match.
What close rate can marketing agencies expect from outbound leads?
Maverick closed 6 clients from 37 meetings over 6 months. As the co-owner noted, landing even one new client per month made this a worthwhile investment. The close rate reflects both the quality of targeting and the vertical-specific proof that pre-sold prospects before they ever took a call.
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GROWTH SQUAD
BLOCKCHAIN & CRYPTOCURRENCY
18
meetings booked in 2 months
41
Average Replies Per Month
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Web3 companies operate in a market where everyone claims expertise but few can demonstrate it. Growth Squad needed outreach that immediately separated them from the noise of crypto marketing agencies making hollow promises. We built prospect lists through six-source verification, targeting Web3 companies at a specific growth inflection: post-token launch or post-funding, with active communities but stagnant user or transaction growth. These signals identified companies that had achieved initial traction but needed strategic marketing support to scale, Growth Squad's exact sweet spot. Cold email messaging led with Web3-specific challenges: community activation plateaus, token holder engagement decay, and the difficulty of translating blockchain utility into mainstream user acquisition. Each sequence referenced Growth Squad's experience navigating these exact problems, using metrics from comparable Web3 clients rather than generic agency credentials. LinkedIn outreach was a particularly strong channel for this audience. Web3 founders and growth leads are highly active on LinkedIn, and engagement with their content created warm rapport before any direct outreach. Enterprise Azure infrastructure (2 USA IPs, 100 Outlook inboxes) ensured emails landed in primary inboxes despite the aggressive spam filtering that crypto-adjacent companies tend to run. The campaign generated 41 monthly replies on average and secured 18 qualified meetings in just 2 months, with multiple 5-lead days that validated the targeting precision.
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"The quality of the leads has been incredibly impressive. In one day I had a total of 5 leads in my inbox."
Jermey Harris
CEO at GROWTH SQUAD
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ADVERTISING & MARKETING
3
deals closed in 3 months
33
Meetings Booked
Strategy
Amazon sellers operate in a data-rich environment, which means they're naturally skeptical of marketing pitches that don't speak their language. Evolved Commerce needed outreach that demonstrated marketplace fluency, not generic digital marketing claims. We built prospect lists of Amazon sellers at scale (brands doing $1M+ in annual marketplace revenue) using a combination of marketplace data and LinkedIn verification to identify the actual decision-makers behind the storefronts. Enterprise email infrastructure (2 USA IPs, 100 Outlook inboxes) ensured deliverability at volume, but the real lever was messaging specificity. Every sequence led with marketplace-native metrics: ACOS improvement, organic ranking gains, buy box win rates, and review velocity, the numbers Amazon sellers actually track and optimize around. AI cold calling was deployed as a follow-up channel for prospects who opened emails but didn't respond, using brief, metric-driven scripts that mirrored the email positioning. LinkedIn outreach engaged Amazon sellers with content about marketplace growth strategies, building Evolved Commerce's credibility in the e-commerce space. This multi-channel approach caught sellers at different points in their workflow. Email for the ones who plan methodically. Phone for the ones who make fast decisions between inventory checks. The campaign booked 33 meetings and secured 3 closed deals in 3 months, with prospects consistently noting that the outreach "actually understood Amazon."
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"Outbound System has been able to get us a lot of quality leads that we've been able to get on appointments with really quick."
Gabe Ray
Chief Revenue Officer at EVOLVED COMMERCE
