MARKETING AGENCY
How Maverick Strategies Closed 6 Clients by Reaching Agency-Burned Business Owners in Senior Living, Landscaping, and Home Services
37 meetings and 6 closed deals in 6 months
Meetings in 6 months
Closed deals
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Will Laub
Co-Owner at MAVERICK STRATEGIES
THE CHALLENGE
Where they were stuck
Maverick Strategies is a marketing agency serving business owners across home services, senior living, and landscaping verticals. Selling marketing services to business owners who have been burned by agencies before is one of the hardest outbound motions. Every inbox is full of "we'll 10x your leads" promises, and Maverick needed outreach that cut through that noise with specificity.
Business owners burned by previous agencies distrust marketing outreach
Every inbox flooded with generic agency promises, making differentiation critical
Needed vertical-specific proof across senior living, landscaping, and home services
THE SYSTEM WE BUILT
How we solved their problems
Vertical Segmentation Strategy
We segmented outreach by vertical and built custom messaging tracks for each. A senior living facility owner heard about occupancy rate improvements. A landscaping company owner heard about seasonal lead flow. This vertical specificity made every message feel tailored rather than templated.
Proof-Driven Messaging
Every sequence opened with a free audit offer, but the real hook was vertical-specific proof: actual ROAS numbers from comparable clients, not hypothetical projections. LinkedIn outreach targeted the same business owners with content-driven engagement tailored to their vertical challenges. AI cold calling supplemented email for home services prospects, where phone responsiveness tends to be higher.
Aggressive First-Month Testing
We tested aggressively in the first 30 days, rotating subject lines and CTAs by segment to identify which verticals had the shortest path to close. That data allowed us to reallocate volume toward the highest-converting segments by month two, compounding results over the rest of the campaign.
Maverick Strategies is a marketing agency serving business owners across home services, senior living, and landscaping verticals. Selling marketing services to business owners who have been burned by agencies before is one of the hardest outbound motions. Every inbox is full of "we'll 10x your leads" promises. Maverick needed outreach that cut through that noise with specificity.
Outbound System segmented outreach by vertical and built custom messaging tracks for each. A senior living facility owner heard about occupancy rate improvements. A landscaping company owner heard about seasonal lead flow. Every sequence opened with a free audit offer, but the real hook was vertical-specific proof: actual ROAS numbers from comparable clients, not hypothetical projections.
We tested aggressively in the first 30 days, rotating subject lines and CTAs by segment to identify which verticals had the shortest path to close. That data allowed us to reallocate volume toward the highest-converting segments by month two. LinkedIn outreach targeted the same business owners with content-driven engagement. AI cold calling supplemented email for home services prospects, where phone responsiveness tends to be higher.
Over six months, the campaign produced 37 qualified meetings and 6 closed clients, with consistent engagement of 10+ high-intent leads per month. As co-owner Will Laub put it, in the marketing space, generating that level of engagement with ice-cold leads is "very difficult to do," and he would "heavily recommend Outbound and their team."
