BLOCKCHAIN & CRYPTOCURRENCY
How Growth Squad Booked 18 Meetings in 60 Days With Post-Funding Web3 Companies Stuck at a Growth Plateau
18 qualified meetings in 60 days
meetings booked in 2 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Jermey Harris
CEO at GROWTH SQUAD
THE CHALLENGE
Where they were stuck
Growth Squad is a Web3 marketing agency that helps blockchain companies scale user acquisition and community engagement. Their challenge was separating their proven expertise from the flood of crypto marketing agencies making hollow promises in a market where everyone claims Web3 fluency but few can demonstrate it.
Web3 founders are bombarded by agencies making unverifiable marketing claims
Crypto company inboxes run aggressive spam filtering that blocks most outreach
Identifying blockchain companies at the right growth inflection point is complex
THE SYSTEM WE BUILT
How we solved their problems
Target Growth Inflection Points
Built prospect lists through six-source verification, targeting Web3 companies at a specific growth stage: post-token launch or post-funding, with active communities but stagnant user or transaction growth. These signals identified companies that had achieved initial traction but needed strategic marketing support to scale.
Lead With Web3 Challenges
Cold email messaging led with Web3-specific challenges: community activation plateaus, token holder engagement decay, and the difficulty of translating blockchain utility into mainstream user acquisition. Each sequence referenced Growth Squad's experience navigating these exact problems, using metrics from comparable Web3 clients.
Leverage LinkedIn for Web3
LinkedIn outreach was a particularly strong channel for this audience because Web3 founders and growth leads are highly active on the platform. Engagement with their content created warm rapport before any direct outreach. Enterprise Azure infrastructure ensured emails landed in primary inboxes despite aggressive crypto-adjacent spam filtering.
Web3 companies operate in a market where everyone claims expertise but few can demonstrate it. Growth Squad needed outreach that immediately separated them from the noise of crypto marketing agencies making hollow promises. The challenge was not just reaching the right people, but earning credibility in a space where trust is scarce.
Prospect lists were built through six-source verification, targeting Web3 companies at a specific growth inflection: post-token launch or post-funding, with active communities but stagnant user or transaction growth. These signals identified companies that had achieved initial traction but needed strategic marketing support to scale, Growth Squad's exact sweet spot.
Cold email messaging led with Web3-specific challenges: community activation plateaus, token holder engagement decay, and the difficulty of translating blockchain utility into mainstream user acquisition. Each sequence referenced Growth Squad's experience navigating these exact problems, using metrics from comparable Web3 clients rather than generic agency credentials. LinkedIn outreach was particularly effective for this audience because Web3 founders are highly active on the platform, and content engagement created warm rapport before direct outreach.
Enterprise Azure infrastructure ensured emails landed in primary inboxes despite the aggressive spam filtering that crypto-adjacent companies tend to run. The campaign generated 41 monthly replies on average and secured 18 qualified meetings in just 2 months, with multiple 5-lead days that validated the targeting precision. As CEO Jermey Harris said: "The quality of the leads has been incredibly impressive. In one day I had a total of 5 leads in my inbox."
FAQ
Frequently asked questions
Common questions about this case study, answered.
How do you generate leads for Web3 and blockchain marketing agencies?
By targeting companies at a specific growth inflection: post-token launch with active communities but stagnating metrics. Growth Squad's campaign used six-source verification and Web3-specific messaging to generate 41 monthly replies on average and 18 qualified meetings in just 2 months, including multiple 5-lead days.
What messaging works for reaching crypto company founders?
Web3-specific challenge language outperforms generic marketing pitches. Growth Squad's outreach led with community activation plateaus, token holder engagement decay, and user acquisition barriers. This industry-native language earned credibility from the first touch, maintaining 41 average monthly replies across the campaign.
Can cold email work in the crypto and blockchain space?
Yes, but infrastructure is critical. Crypto companies run aggressive spam filtering, so enterprise Azure infrastructure is essential for inbox placement. Growth Squad's campaign secured 18 qualified meetings in 2 months by combining deliverability discipline with messaging that demonstrated genuine Web3 expertise.
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EVOLVED COMMERCE
ADVERTISING & MARKETING
3
deals closed in 3 months
33
Meetings Booked
Strategy
Amazon sellers operate in a data-rich environment, which means they're naturally skeptical of marketing pitches that don't speak their language. Evolved Commerce needed outreach that demonstrated marketplace fluency, not generic digital marketing claims. We built prospect lists of Amazon sellers at scale (brands doing $1M+ in annual marketplace revenue) using a combination of marketplace data and LinkedIn verification to identify the actual decision-makers behind the storefronts. Enterprise email infrastructure (2 USA IPs, 100 Outlook inboxes) ensured deliverability at volume, but the real lever was messaging specificity. Every sequence led with marketplace-native metrics: ACOS improvement, organic ranking gains, buy box win rates, and review velocity, the numbers Amazon sellers actually track and optimize around. AI cold calling was deployed as a follow-up channel for prospects who opened emails but didn't respond, using brief, metric-driven scripts that mirrored the email positioning. LinkedIn outreach engaged Amazon sellers with content about marketplace growth strategies, building Evolved Commerce's credibility in the e-commerce space. This multi-channel approach caught sellers at different points in their workflow. Email for the ones who plan methodically. Phone for the ones who make fast decisions between inventory checks. The campaign booked 33 meetings and secured 3 closed deals in 3 months, with prospects consistently noting that the outreach "actually understood Amazon."
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"Outbound System has been able to get us a lot of quality leads that we've been able to get on appointments with really quick."
Gabe Ray
Chief Revenue Officer at EVOLVED COMMERCE
ZYCADA
SAAS
5
new clients in 3 months
33%
Reply Rate
Strategy
Selling site performance technology to e-commerce brands requires specificity. Every online retailer knows speed matters, but most don't act until they see exactly how much revenue they're losing. We built Zycada's prospect lists around a specific platform signal: BigCommerce merchants. This targeting was strategic. BigCommerce stores often face performance challenges at scale that Zycada's bot technology directly addresses, and platform-specific messaging resonates far more than generic "make your site faster" pitches. Multi-provider verification identified the right decision-makers (heads of e-commerce, CTOs, digital directors) at these merchants. Cold email sequences led with platform-specific performance data: how comparable BigCommerce stores improved conversion rates and reduced cart abandonment after implementing Zycada. LinkedIn outreach ran in parallel, targeting e-commerce leaders at the same accounts with content about site speed's measurable impact on revenue, building awareness before the email ask. AI cold calling was deployed for enterprise BigCommerce merchants where the contract value warranted a direct conversation, using brief scripts that referenced the prospect's specific platform and traffic patterns. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes) maintained deliverability into the marketing and IT inboxes these prospects use. The campaign maintained a 32% reply rate and converted 5 new customers from 32 meetings in 3 months, validating that platform-specific targeting dramatically outperforms broad e-commerce prospecting.
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"We've tried other firms and didn't see results until OS."
Kerry Hew
VP of Sales at ZYCADA
