BLOCKCHAIN & CRYPTOCURRENCY
How Growth Squad Booked 18 Meetings in 60 Days With Post-Funding Web3 Companies Stuck at a Growth Plateau
18 qualified meetings in 60 days
meetings booked in 2 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Jermey Harris
CEO at GROWTH SQUAD
THE CHALLENGE
Where they were stuck
Growth Squad is a Web3 marketing agency that helps blockchain companies scale user acquisition and community engagement. Their challenge was separating their proven expertise from the flood of crypto marketing agencies making hollow promises in a market where everyone claims Web3 fluency but few can demonstrate it.
Web3 founders are bombarded by agencies making unverifiable marketing claims
Crypto company inboxes run aggressive spam filtering that blocks most outreach
Identifying blockchain companies at the right growth inflection point is complex
THE SYSTEM WE BUILT
How we solved their problems
Target Growth Inflection Points
Built prospect lists through six-source verification, targeting Web3 companies at a specific growth stage: post-token launch or post-funding, with active communities but stagnant user or transaction growth. These signals identified companies that had achieved initial traction but needed strategic marketing support to scale.
Lead With Web3 Challenges
Cold email messaging led with Web3-specific challenges: community activation plateaus, token holder engagement decay, and the difficulty of translating blockchain utility into mainstream user acquisition. Each sequence referenced Growth Squad's experience navigating these exact problems, using metrics from comparable Web3 clients.
Leverage LinkedIn for Web3
LinkedIn outreach was a particularly strong channel for this audience because Web3 founders and growth leads are highly active on the platform. Engagement with their content created warm rapport before any direct outreach. Enterprise Azure infrastructure ensured emails landed in primary inboxes despite aggressive crypto-adjacent spam filtering.
Web3 companies operate in a market where everyone claims expertise but few can demonstrate it. Growth Squad needed outreach that immediately separated them from the noise of crypto marketing agencies making hollow promises. The challenge was not just reaching the right people, but earning credibility in a space where trust is scarce.
Prospect lists were built through six-source verification, targeting Web3 companies at a specific growth inflection: post-token launch or post-funding, with active communities but stagnant user or transaction growth. These signals identified companies that had achieved initial traction but needed strategic marketing support to scale, Growth Squad's exact sweet spot.
Cold email messaging led with Web3-specific challenges: community activation plateaus, token holder engagement decay, and the difficulty of translating blockchain utility into mainstream user acquisition. Each sequence referenced Growth Squad's experience navigating these exact problems, using metrics from comparable Web3 clients rather than generic agency credentials. LinkedIn outreach was particularly effective for this audience because Web3 founders are highly active on the platform, and content engagement created warm rapport before direct outreach.
Enterprise Azure infrastructure ensured emails landed in primary inboxes despite the aggressive spam filtering that crypto-adjacent companies tend to run. The campaign generated 41 monthly replies on average and secured 18 qualified meetings in just 2 months, with multiple 5-lead days that validated the targeting precision. As CEO Jermey Harris said: "The quality of the leads has been incredibly impressive. In one day I had a total of 5 leads in my inbox."
