SAAS
How Zycada Closed 5 New Customers in 3 Months by Showing BigCommerce Merchants Exactly What Slow Sites Cost Them
~32% positive reply rate
new clients in 3 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Kerry Hew
VP of Sales at ZYCADA
THE CHALLENGE
Where they were stuck
Zycada builds site performance and bot management technology for e-commerce brands. Their challenge was cutting through the noise of generic "make your site faster" pitches to reach e-commerce decision-makers who needed platform-specific performance solutions for BigCommerce stores at scale.
Generic site speed pitches fail to resonate with platform-savvy e-commerce buyers
Previous lead gen providers delivered zero results despite budget investment
Reaching CTOs and e-commerce leaders requires technical, platform-specific credibility
THE SYSTEM WE BUILT
How we solved their problems
Platform-Specific Targeting
Built prospect lists around a specific platform signal: BigCommerce merchants. This targeting was strategic because BigCommerce stores often face performance challenges at scale that Zycada's technology directly addresses. Multi-provider verification identified the right decision-makers (heads of e-commerce, CTOs, digital directors) at these merchants.
Lead With Conversion Data
Cold email sequences led with platform-specific performance data: how comparable BigCommerce stores improved conversion rates and reduced cart abandonment after implementing Zycada. LinkedIn outreach ran in parallel, targeting e-commerce leaders with content about site speed's measurable impact on revenue.
Enterprise Multi-Channel Push
AI cold calling was deployed for enterprise BigCommerce merchants where contract value warranted direct conversation, using brief scripts referencing the prospect's specific platform and traffic patterns. Enterprise infrastructure maintained deliverability into marketing and IT inboxes, sustaining a 32% reply rate across the campaign.
Selling site performance technology to e-commerce brands requires specificity. Every online retailer knows speed matters, but most don't act until they see exactly how much revenue they're losing. Zycada had tried other lead generation providers with zero results, and needed an approach that broke through the noise of generic site speed pitches.
The targeting centered on a specific platform signal: BigCommerce merchants. This was strategic because BigCommerce stores often face performance challenges at scale that Zycada's bot management technology directly addresses. Platform-specific messaging resonates far more than generic "make your site faster" pitches. Multi-provider verification identified the right decision-makers, heads of e-commerce, CTOs, and digital directors, at these merchants.
Cold email sequences led with platform-specific performance data: how comparable BigCommerce stores improved conversion rates and reduced cart abandonment after implementing Zycada. LinkedIn outreach ran in parallel, targeting e-commerce leaders with content about site speed's measurable impact on revenue. AI cold calling was deployed for enterprise BigCommerce merchants where the contract value warranted direct conversation, using scripts that referenced the prospect's specific platform and traffic patterns.
Enterprise infrastructure maintained deliverability throughout the campaign. The results validated the platform-specific approach: a 32% reply rate and 5 new customers from 32 meetings in 3 months. As VP of Sales Kerry Hew noted: "We've tried other firms and didn't see results until OS."
