HVAC & ELECTRICAL
How Al-Air Closed 3 Recurring Property Contracts by Reaching Florida Property Managers Drowning in Emergency Maintenance
17 qualified leads and 3 new deals in 2 months
Qualified leads in 2 months
New deals closed
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Jose Almenas
Owner at AL-AIR
THE CHALLENGE
Where they were stuck
Al-Air & Electrical provides HVAC and electrical services to property managers overseeing apartment complexes and short-term rentals across Florida. Owner Jose Almenas needed to break into property management accounts at scale, but property managers are notoriously busy managing tenant complaints, vendor no-shows, and maintenance backlogs, making them one of the hardest audiences to reach.
Property managers are overwhelmed and ignore traditional sales pitches entirely
No system to reach facilities decision-makers across Florida at scale
Competing HVAC vendors positioned as interchangeable, making differentiation difficult
THE SYSTEM WE BUILT
How we solved their problems
Property Manager Targeting
We targeted property managers overseeing apartment complexes and short-term rentals across Florida, filtering for portfolio size to ensure Al-Air was talking to accounts worth winning. This targeting precision ensured every outreach touched a property manager with enough units to justify a maintenance partnership.
Operational Pain Messaging
Messaging led with the operational pain property managers actually feel: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. Al-Air was positioned not as another vendor bidding on one-off jobs, but as a maintenance partner who reduces 2 AM phone calls.
Multi-Channel Engagement
Cold email hit decision-makers at the start of the week when facility planning happens. AI cold calling added a direct touchpoint for larger property management companies. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management, creating multiple paths to a conversation.
Al-Air & Electrical provides HVAC and electrical services to property managers overseeing apartment complexes and short-term rentals across Florida. Owner Jose Almenas needed to break into property management accounts at scale, but these decision-makers are notoriously hard to reach. They spend their days managing tenant complaints, vendor no-shows, and maintenance backlogs. Traditional sales pitches get ignored.
Outbound System built outreach that acknowledged that reality. Targeting focused on property managers filtered by portfolio size to ensure Al-Air was talking to accounts worth winning. Messaging led with the operational pain: emergency HVAC failures during peak season, the cost of tenant turnover from comfort complaints, and the hidden expense of reactive maintenance versus a preventative program. Al-Air was positioned as a maintenance partner who reduces the number of 2 AM phone calls, not another vendor bidding on one-off jobs.
Cold email sequences were structured to hit decision-makers at the start of the week when facility planning happens. AI cold calling added a direct touchpoint for larger property management companies. LinkedIn outreach engaged property managers with content relevant to facility operations and vendor management, creating multiple entry points for conversation.
The approach generated 17 qualified leads and closed 3 new property contracts in two months. These are recurring revenue accounts, not one-time service calls. As Jose noted, the leads are legit and several site visits have already been conducted with potential clients.
