ADVERTISING & MARKETING
How Evolved Commerce Closed 3 Deals in 3 Months Reaching Amazon Sellers Doing $1M+ Who Were Skeptical of Every Agency Pitch
3 deals closed in 3 months
deals closed in 3 months
Meetings Booked
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Gabe Ray
Chief Revenue Officer at EVOLVED COMMERCE
THE CHALLENGE
Where they were stuck
Evolved Commerce is a full-service Amazon advertising agency helping marketplace sellers optimize their presence and scale profitably. The challenge was reaching Amazon sellers who are naturally skeptical of marketing pitches and only respond to outreach that demonstrates genuine marketplace fluency.
Amazon sellers are data-driven buyers who ignore generic digital marketing claims
Decision-makers hide behind storefronts, making them difficult to identify and verify
Marketplace sellers evaluate agencies on platform-native metrics most agencies can't cite
THE SYSTEM WE BUILT
How we solved their problems
Marketplace Seller Identification
Built prospect lists of Amazon sellers doing $1M+ in annual marketplace revenue using a combination of marketplace data and LinkedIn verification. This ensured outreach reached the actual decision-makers behind the storefronts, not generic marketing contacts.
Platform-Native Messaging
Every sequence led with marketplace-native metrics: ACOS improvement, organic ranking gains, buy box win rates, and review velocity. Each case study was tailored to the prospect's product category, so a skincare brand heard about skincare wins and a supplements brand heard about supplements.
Multi-Channel Conversion
AI cold calling followed up with prospects who opened emails but didn't respond, using metric-driven scripts. LinkedIn outreach built credibility through e-commerce growth content. The campaign booked 33 meetings and closed 3 deals in 3 months.
Amazon sellers operate in a data-rich environment, which means they're naturally skeptical of marketing pitches that don't speak their language. Evolved Commerce had the track record to prove they could acquire customers profitably on Amazon, but getting that proof in front of the right sellers required outreach that demonstrated genuine marketplace fluency.
Outbound System built prospect lists of Amazon sellers at scale (brands doing $1M+ in annual marketplace revenue) using a combination of marketplace data and LinkedIn verification to identify the actual decision-makers behind the storefronts. Enterprise email infrastructure ensured deliverability at volume, but the real lever was messaging specificity. Every sequence led with marketplace-native metrics: ACOS improvement, organic ranking gains, buy box win rates, and review velocity.
Each case study was tailored to the prospect's product category. A skincare brand heard about skincare wins. A supplements brand heard about supplements wins. AI cold calling supplemented email for prospects who opened but didn't respond, using brief, metric-driven scripts. LinkedIn outreach engaged Amazon sellers with marketplace growth strategy content to build credibility before the direct ask.
The multi-channel approach caught sellers at different points in their workflow. Email for the methodical planners, phone for the fast decision-makers between inventory checks. The campaign booked 33 meetings and secured 3 closed deals in 3 months, with prospects consistently noting that the outreach "actually understood Amazon."
