ENERGY
How Sun Sherpa Booked 25 Meetings With Growing Solar Installers by Leading With Supply Chain Reliability Over Marketing Fluff
72 average replies per month
meetings booked in 5 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Hayden Bos
Founder at SUN SHERPA
THE CHALLENGE
Where they were stuck
Sun Sherpa is a solar equipment supplier serving installation companies across the U.S. Their core challenge was reaching growing solar installers who were scaling past their current supplier's capacity, in a market where buyers care exclusively about reliability, pricing, and supply chain consistency.
Solar installers judge suppliers on delivery reliability, not marketing claims
Difficult to identify which installation companies are actively scaling operations
Generic supplier outreach gets ignored by operationally focused buyers
THE SYSTEM WE BUILT
How we solved their problems
Target Scaling Installers
Built prospect lists using company lookalike targeting combined with Findymail verification, focusing on solar installation companies adding crews, expanding service territories, or bidding on larger commercial projects. These signals identified companies scaling past their current supplier's capacity.
Lead With Supply Reliability
Cold email sequences led with supply chain reliability: on-time delivery rates, inventory depth, and equipment warranty terms from Sun Sherpa's track record with comparable installers. Messaging was deliberately operational rather than aspirational, because these buyers care about whether panels arrive on schedule for next week's install.
Multi-Channel Reinforcement
LinkedIn outreach targeted installation company owners active in solar industry groups, positioning Sun Sherpa as a supply partner rather than another vendor. AI cold calling supplemented both channels for high-value prospects, with 90-second conversations about equipment availability and pricing for upcoming projects.
Solar installation companies buy equipment based on three things: reliability, pricing, and supply chain consistency. Marketing fluff does not work with these buyers. They need proof that a supplier can deliver at volume without delays that cost them jobs. Sun Sherpa needed outbound that spoke this language from the first touchpoint.
The targeting strategy focused on growth signals. Prospect lists were built using company lookalike targeting combined with Findymail verification, isolating solar installation companies that were adding crews, expanding service territories, or bidding on larger commercial projects. These signals indicated companies scaling past their current supplier's capacity, the exact moment when a new supply partnership becomes valuable.
Cold email sequences led with supply chain reliability: on-time delivery rates, inventory depth, and equipment warranty terms from Sun Sherpa's track record with comparable installers. Messaging was deliberately operational rather than aspirational. LinkedIn outreach targeted installation company owners active in solar industry groups, positioning Sun Sherpa as a supply partner. AI cold calling supplemented both channels for high-value prospects, with brief conversations about equipment availability and pricing for upcoming projects.
The campaign generated 72 qualified responses monthly and booked 25 meetings in 5 months with installation company owners actively looking for better supply partnerships. As founder Hayden Bos noted: "Outbound System has been great for generating leads and improving our cold email approach."
