EVENT CREDENTIALS
How AEGEUS BANDS achieved 7 deals closed in meetings booked in 6 months with Outbound System
7 deals closed in meetings booked in 6 months
meetings booked in 6 months
deals closed
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Will Shapiro
Co-Founder at AEGEUS BANDS
THE CHALLENGE
Where they were stuck
Before working with Outbound System, AEGEUS BANDS needed a reliable way to generate pipeline in event credentials without adding internal SDR headcount. The event industry buys on relationships and referrals, which makes cold outreach a harder sell but also means there's less competition in the inbox.
That meant outbound had to be precise, credible, and consistent enough to produce meetings—not just activity.
The event industry buys on relationships and referrals, which makes cold outreach a harder sell but also means there's less competition in the inbox
The team needed a done-for-you system instead of more internal hiring experiments.
THE SYSTEM WE BUILT
How we solved their problems
Diagnose the bottleneck
The event industry buys on relationships and referrals, which makes cold outreach a harder sell but also means there's less competition in the inbox. We built Aegeus's prospect lists using six-source verification to ensure we were reaching actual decision-makers (event directors, operations leads, brand experience managers), not generic info@ addresses. Lists were segmented by event type (music festivals, corporate conferences, sporting events, brand activations) because the value proposition shifts meaningfully across each. A festival ops director cares about speed and durability. A corporate event planner cares about branding and customization. We wrote messaging tracks for each segment that spoke to those distinct priorities. Cold email was the primary channel, optimized through a private Microsoft Azure U.S. IP to consistently reach primary inboxes instead of promotions tabs, which is where most event vendor outreach dies. LinkedIn outreach engaged event planners with content around event operations and attendee experience, building credibility before the direct ask. AI cold calling targeted high-value accounts planning large-scale events, where a brief conversation about credential needs and timelines could accelerate the sales cycle. Over six months, the campaign booked 29 qualified meetings and closed 7 deals with high-value event buyers.
Build the outbound system
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for AEGEUS BANDS.
Deliver measurable results
The results speak clearly: 7 deals closed in meetings booked in 6 months. 29 meetings booked in 6 months and 7 deals closed.
The event industry buys on relationships and referrals, which makes cold outreach a harder sell but also means there's less competition in the inbox. We built Aegeus's prospect lists using six-source verification to ensure we were reaching actual decision-makers (event directors, operations leads, brand experience managers), not generic info@ addresses. Lists were segmented by event type (music festivals, corporate conferences, sporting events, brand activations) because the value proposition shifts meaningfully across each. A festival ops director cares about speed and durability. A corporate event planner cares about branding and customization. We wrote messaging tracks for each segment that spoke to those distinct priorities. Cold email was the primary channel, optimized through a private Microsoft Azure U.S. IP to consistently reach primary inboxes instead of promotions tabs, which is where most event vendor outreach dies. LinkedIn outreach engaged event planners with content around event operations and attendee experience, building credibility before the direct ask. AI cold calling targeted high-value accounts planning large-scale events, where a brief conversation about credential needs and timelines could accelerate the sales cycle. Over six months, the campaign booked 29 qualified meetings and closed 7 deals with high-value event buyers.
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for AEGEUS BANDS.
The results speak clearly: 7 deals closed in meetings booked in 6 months. 29 meetings booked in 6 months and 7 deals closed.
