SOFTWARE DEVELOPMENT
How APP LABS achieved $15K closed in 60 days with Outbound System
$15K closed in 60 days
In closed deals in 2 months
Positive Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Sanil Sawlani
Growth Director at APP LABS
THE CHALLENGE
Where they were stuck
Before working with Outbound System, APP LABS needed a reliable way to generate pipeline in software development without adding internal SDR headcount. Most software development agencies pitch the same thing: "we build apps, we know AI, hire us.
That meant outbound had to be precise, credible, and consistent enough to produce meetings—not just activity.
Most software development agencies pitch the same thing: "we build apps, we know AI, hire us
The team needed a done-for-you system instead of more internal hiring experiments.
THE SYSTEM WE BUILT
How we solved their problems
Diagnose the bottleneck
Most software development agencies pitch the same thing: "we build apps, we know AI, hire us." App Labs needed to stand out with CTOs and VPs of Engineering at funded AI startups, arguably the most technically sophisticated and pitch-resistant audience in B2B. We started with targeting precision: instead of broad "AI company" lists, we filtered for startups with active AI engineering job postings. Open roles are a direct signal that a company is scaling its technical capacity and likely needs development support they can't hire fast enough to fill. Our proprietary email infrastructure delivered sub-1% bounce rates, which meant every dollar spent on outreach actually reached a real inbox. But the real unlock was positioning. Instead of leading with capabilities, we led with a specific, verifiable claim: "64% faster deployment times, proven across 12 Series A startup deployments." That kind of specificity earns credibility with technical buyers who dismiss vague promises on sight. LinkedIn outreach targeted CTOs at the same funded startups, engaging with their engineering content and establishing App Labs' technical credibility before the email pitch arrived. The campaign hit a 42% positive reply rate from CTOs and VPs of Engineering and converted to $15K in closed revenue within 60 days.
Build the outbound system
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for APP LABS.
Deliver measurable results
The results speak clearly: $15K closed in 60 days. $15,000 In closed deals in 2 months and 42% Positive Reply Rate.
Most software development agencies pitch the same thing: "we build apps, we know AI, hire us." App Labs needed to stand out with CTOs and VPs of Engineering at funded AI startups, arguably the most technically sophisticated and pitch-resistant audience in B2B. We started with targeting precision: instead of broad "AI company" lists, we filtered for startups with active AI engineering job postings. Open roles are a direct signal that a company is scaling its technical capacity and likely needs development support they can't hire fast enough to fill. Our proprietary email infrastructure delivered sub-1% bounce rates, which meant every dollar spent on outreach actually reached a real inbox. But the real unlock was positioning. Instead of leading with capabilities, we led with a specific, verifiable claim: "64% faster deployment times, proven across 12 Series A startup deployments." That kind of specificity earns credibility with technical buyers who dismiss vague promises on sight. LinkedIn outreach targeted CTOs at the same funded startups, engaging with their engineering content and establishing App Labs' technical credibility before the email pitch arrived. The campaign hit a 42% positive reply rate from CTOs and VPs of Engineering and converted to $15K in closed revenue within 60 days.
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for APP LABS.
The results speak clearly: $15K closed in 60 days. $15,000 In closed deals in 2 months and 42% Positive Reply Rate.
