INFORMATION TECHNOLOGY & SERVICES
How AUTOMATION ANYWHERE achieved 72% reponse to meeting booked with Outbound System
72% reponse to meeting booked
meetings booked in 4 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
David Morrison
Director of Global Lead Generation at AUTOMATION ANYWHERE
THE CHALLENGE
Where they were stuck
Before working with Outbound System, AUTOMATION ANYWHERE needed a reliable way to generate pipeline in information technology & services without adding internal SDR headcount. Enterprise RPA sales cycles are long, complex, and involve multiple stakeholders, which means outbound has to start conversations at the right level with prospects who have both the pain and the authority to act.
That meant outbound had to be precise, credible, and consistent enough to produce meetings—not just activity.
Enterprise RPA sales cycles are long, complex, and involve multiple stakeholders, which means outbound has to start conversations at the right level with prosp
The team needed a done-for-you system instead of more internal hiring experiments.
THE SYSTEM WE BUILT
How we solved their problems
Diagnose the bottleneck
Enterprise RPA sales cycles are long, complex, and involve multiple stakeholders, which means outbound has to start conversations at the right level with prospects who have both the pain and the authority to act. We built prospect lists targeting companies with operational complexity and manual process bottlenecks: large organizations in financial services, healthcare, manufacturing, and logistics where automation ROI is most dramatic and most measurable. Cold email messaging led with implementation-specific proof. Not "automation saves time" but specific ROI metrics from enterprises of comparable size and complexity that had already deployed Automation Anywhere. Sequences were structured to engage C-suite and VP-level operations leaders who own process efficiency, not IT teams who might evaluate technology but rarely initiate purchases. LinkedIn outreach ran in parallel at the senior leadership level, building visibility through executive engagement and thought leadership content on operational transformation. The approach evolved mid-campaign based on response data: early engagement indicated that replacing cold calling with systematic outbound prospecting by senior leaders generated higher-quality conversations than traditional SDR outreach, so we pivoted the channel mix accordingly. The campaign generated 48 qualified responses monthly and 35 meetings in 4 months with enterprises actively exploring automation, and more importantly, built a pipeline framework that Automation Anywhere adopted as a complement to their internal team.
Build the outbound system
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for AUTOMATION ANYWHERE.
Deliver measurable results
The results speak clearly: 72% reponse to meeting booked. 35 meetings booked in 4 months and 48 Average Replies Per Month.
Enterprise RPA sales cycles are long, complex, and involve multiple stakeholders, which means outbound has to start conversations at the right level with prospects who have both the pain and the authority to act. We built prospect lists targeting companies with operational complexity and manual process bottlenecks: large organizations in financial services, healthcare, manufacturing, and logistics where automation ROI is most dramatic and most measurable. Cold email messaging led with implementation-specific proof. Not "automation saves time" but specific ROI metrics from enterprises of comparable size and complexity that had already deployed Automation Anywhere. Sequences were structured to engage C-suite and VP-level operations leaders who own process efficiency, not IT teams who might evaluate technology but rarely initiate purchases. LinkedIn outreach ran in parallel at the senior leadership level, building visibility through executive engagement and thought leadership content on operational transformation. The approach evolved mid-campaign based on response data: early engagement indicated that replacing cold calling with systematic outbound prospecting by senior leaders generated higher-quality conversations than traditional SDR outreach, so we pivoted the channel mix accordingly. The campaign generated 48 qualified responses monthly and 35 meetings in 4 months with enterprises actively exploring automation, and more importantly, built a pipeline framework that Automation Anywhere adopted as a complement to their internal team.
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for AUTOMATION ANYWHERE.
The results speak clearly: 72% reponse to meeting booked. 35 meetings booked in 4 months and 48 Average Replies Per Month.
