MARKET RESEARCH FIRM
How INTUIFY achieved 64 average replies per month with Outbound System
64 average replies per month
meetings booked in 3 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Kevin Karthy
CEO and Co-Founder at INTUIFY
THE CHALLENGE
Where they were stuck
INTUIFY sells consumer insights to CPG brand managers who already have too much data and tune out research vendors by default. The campaign had to reach them at the moment research budgets were actually in play.
Brand managers are drowning in data and tune out research vendor pitches by default.
Research budgets go live around launches and category moves, so timing mattered.
Corporate inboxes at major CPG companies run some of the most aggressive email filtering.
THE SYSTEM WE BUILT
How we solved their problems
Catch brands while budgets are live
Lists targeted brand managers, consumer insights directors, and innovation leads at CPG companies actively launching new products or entering new categories. Those signals meant research budgets were live and decisions were being made, rather than pitching brands with nothing in flight.
Personalize by product category
Messaging led with INTUIFY's differentiation: unfiltered consumer insights, not sanitized survey data that tells brand managers what they already know. Sequences were personalized by category, so a beverage brand manager heard about beverage research. Enterprise infrastructure with 2 U.S. IPs and 100 Outlook inboxes held deliverability into heavily filtered corporate inboxes, and LinkedIn engagement shared consumer insight trends before any meeting ask.
Build pipeline with major brands
The campaign averaged 64 qualified replies per month and booked 15 meetings in 3 months, including engagement with major brands like Pepsi. INTUIFY had worked with Outbound System before and came back because the system produced, in their words, great results both times.
CPG brand managers are drowning in data from surveys, panels, and analytics platforms, but what they actually need are insights that change decisions. INTUIFY's research methodology delivers exactly that, but breaking through to brand managers who are skeptical of yet another research vendor required a different kind of outreach. We built prospect lists targeting brand managers, consumer insights directors, and innovation leads at CPG companies, with a focus on brands actively launching new products or entering new categories. These signals meant research budgets were live and decisions were being made. Cold email messaging led with INTUIFY's differentiation: unfiltered consumer insights using innovative research techniques, not sanitized survey data that tells brand managers what they already know. Sequences were personalized by product category, so a beverage brand manager heard about beverage research and a personal care brand manager heard about personal care insights. LinkedIn outreach targeted the same prospects with content-driven engagement, sharing consumer insight trends that demonstrated INTUIFY's expertise before asking for a meeting. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes) maintained deliverability into corporate inboxes at major CPG companies, which often run the most aggressive email filtering. The campaign achieved 64 monthly replies and booked 15 meetings in 3 months, including engagement with major brands like Pepsi. Notably, INTUIFY returned for a second engagement after the first delivered results, a testament to the pipeline's quality and consistency.
Outbound System ran the program end to end: targeting, messaging, infrastructure, and optimization. The campaign averaged 64 qualified replies per month and booked 15 meetings in three months, including engagement with major brands like Pepsi.
FAQ
Frequently asked questions
Common questions about this case study, answered.
How do you get CPG brand managers to reply to cold email?
Catch them when budgets are live and make it about their category. The campaign targeted brands actively launching products or entering new categories, and personalized sequences by product category. That combination averaged 64 qualified replies per month.
What results did INTUIFY get?
64 average replies per month and 15 meetings booked in 3 months, including engagement with major brands like Pepsi, delivered into some of the most aggressively filtered corporate inboxes in B2B.
Why did INTUIFY return to Outbound System?
They got strong results in their first engagement, left, and came back. In their CEO's words: you have someone dedicated to your account who reaches out and is a resource, and the proven system works wonderfully.
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