CPG brand managers are drowning in data from surveys, panels, and analytics platforms, but what they actually need are insights that change decisions. INTUIFY's research methodology delivers exactly that, but breaking through to brand managers who are skeptical of yet another research vendor required a different kind of outreach. We built prospect lists targeting brand managers, consumer insights directors, and innovation leads at CPG companies, with a focus on brands actively launching new products or entering new categories. These signals meant research budgets were live and decisions were being made. Cold email messaging led with INTUIFY's differentiation: unfiltered consumer insights using innovative research techniques, not sanitized survey data that tells brand managers what they already know. Sequences were personalized by product category, so a beverage brand manager heard about beverage research and a personal care brand manager heard about personal care insights. LinkedIn outreach targeted the same prospects with content-driven engagement, sharing consumer insight trends that demonstrated INTUIFY's expertise before asking for a meeting. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes) maintained deliverability into corporate inboxes at major CPG companies, which often run the most aggressive email filtering. The campaign achieved 64 monthly replies and booked 15 meetings in 3 months, including engagement with major brands like Pepsi. Notably, INTUIFY returned for a second engagement after the first delivered results, a testament to the pipeline's quality and consistency.

Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for INTUIFY.

The results speak clearly: 64 average replies per month. 15 meetings booked in 3 months and 64 Average Replies Per Month.