AVID Media operates across 35 markets, which means outbound needs to work at scale without sacrificing local relevance. Their core problem before Outbound System was deliverability. Emails weren't landing in primary inboxes, and pipeline was leaking across every market they served. No amount of list-building fixes that if messages never get seen. We rebuilt the sending foundation from scratch. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes, private Microsoft Azure hosting) with MX-based routing restored consistent inbox placement across all 35 markets. With deliverability fixed, we segmented outreach by market and vertical so prospects received messaging referencing local advertising results, not a blanket national pitch. Cold email sequences led with AVID Media's specific performance metrics from comparable local businesses. LinkedIn outreach reinforced email campaigns by engaging prospects in each market with localized content and direct outreach, creating multi-channel familiarity that made Avid Media a recognized name before the first sales conversation. The campaign generated 95 qualified meetings and $862K+ in pipeline over 8 months, with leads continuing to convert months after initial contact.

Background check services are a crowded market where most vendors compete on price and speed. 3rd Degree Screening needed outreach that elevated the conversation beyond commodity comparisons. We identified the highest-intent prospects using a specific signal: companies posting 10+ job openings per month. That volume means they're actively hiring at scale and either already have a background check vendor they're potentially unhappy with, or they're processing checks manually and feeling the pain. Six-provider waterfall verification ensured we reached the actual HR decision-makers, not recruiters or office managers. Enterprise infrastructure (2 USA IPs, 100 Outlook inboxes on Azure) maintained 98% deliverability into corporate HR inboxes. Cold email messaging led with compliance risk, the liability exposure companies face when background checks are slow, inconsistent, or incomplete, then pivoted to 3rd Degree's 24-hour turnaround as the solution. Each sequence included a relevant client example matched to the prospect's industry, making the proof tangible rather than abstract. AI cold calling targeted HR directors at the highest-volume hiring companies, using brief, compliance-focused scripts that created urgency without being pushy. The campaign delivered a 24% response rate, 15+ qualified leads, and three new enterprise clients within 30 days.