SAAS
How SQUIRRO achieved ~43 positive replys every month with Outbound System
~43 positive replys every month
meetings booked in 7 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Steven Grinberg
Senior Marketing Director at SQUIRRO
THE CHALLENGE
Where they were stuck
Before working with Outbound System, SQUIRRO needed a reliable way to generate pipeline in saas without adding internal SDR headcount. Selling enterprise AI to CTOs requires a fundamentally different outbound approach than selling to marketing or sales leaders.
That meant outbound had to be precise, credible, and consistent enough to produce meetings—not just activity.
Selling enterprise AI to CTOs requires a fundamentally different outbound approach than selling to marketing or sales leaders
The team needed a done-for-you system instead of more internal hiring experiments.
THE SYSTEM WE BUILT
How we solved their problems
Diagnose the bottleneck
Selling enterprise AI to CTOs requires a fundamentally different outbound approach than selling to marketing or sales leaders. These buyers evaluate technology purchases through a technical lens. They want architecture details, integration feasibility, and performance benchmarks, not feature lists and buzzwords. We built Squirro's prospect lists using tech stack data and organizational signals: companies with large unstructured datasets (a prerequisite for Squirro's semantic search to deliver value), data science teams of a certain size (indicating maturity to evaluate and implement), and specific technology environments that Squirro integrates cleanly with. Cold email sequences led with a concrete performance claim (3x faster insights for enterprises with comparable data environments) and backed it with enough technical specificity to earn a CTO's attention without overwhelming the email format. LinkedIn outreach targeted the same accounts at the CTO and VP of Engineering level, with messaging focused on the technical differentiation between Squirro's generative AI search and the retrieval approaches prospects were likely already using. AI cold calling served as a strategic third channel for accounts that engaged with content but hadn't booked. A brief, technically informed call that reframed the conversation around the prospect's specific data challenges often converted interest into a meeting. The campaign generated 43 qualified responses monthly and 28 meetings over 7 months, with the sales team reporting that prospects arrived to calls with a clear understanding of Squirro's technical positioning.
Build the outbound system
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for SQUIRRO.
Deliver measurable results
The results speak clearly: ~43 positive replys every month. 28 meetings booked in 7 months and 43 Average Replies Per Month.
Selling enterprise AI to CTOs requires a fundamentally different outbound approach than selling to marketing or sales leaders. These buyers evaluate technology purchases through a technical lens. They want architecture details, integration feasibility, and performance benchmarks, not feature lists and buzzwords. We built Squirro's prospect lists using tech stack data and organizational signals: companies with large unstructured datasets (a prerequisite for Squirro's semantic search to deliver value), data science teams of a certain size (indicating maturity to evaluate and implement), and specific technology environments that Squirro integrates cleanly with. Cold email sequences led with a concrete performance claim (3x faster insights for enterprises with comparable data environments) and backed it with enough technical specificity to earn a CTO's attention without overwhelming the email format. LinkedIn outreach targeted the same accounts at the CTO and VP of Engineering level, with messaging focused on the technical differentiation between Squirro's generative AI search and the retrieval approaches prospects were likely already using. AI cold calling served as a strategic third channel for accounts that engaged with content but hadn't booked. A brief, technically informed call that reframed the conversation around the prospect's specific data challenges often converted interest into a meeting. The campaign generated 43 qualified responses monthly and 28 meetings over 7 months, with the sales team reporting that prospects arrived to calls with a clear understanding of Squirro's technical positioning.
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for SQUIRRO.
The results speak clearly: ~43 positive replys every month. 28 meetings booked in 7 months and 43 Average Replies Per Month.
