BRAND PARTNERSHIPS
How AVID Media Built $862K in Pipeline Across 35 Markets After Fixing Broken Deliverability
$862K+ pipeline built across 35 markets
Qualified pipeline built
Meetings in 8 months
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Andrew Luedtke
Founder & Managing Partner at AVID MEDIA
THE CHALLENGE
Where they were stuck
AVID Media sells advertising across 35 niche publisher verticals. Before Outbound System, their outbound could not scale because deliverability was broken market by market.
Emails were landing in spam and promotions tabs instead of primary inboxes.
Broken deliverability was happening across all 35 markets at once.
Better lists and copy did not matter if messages never reached the buyer.
THE SYSTEM WE BUILT
How we solved their problems
Rebuild deliverability infrastructure
Outbound System replaced the old sending setup with enterprise Microsoft Azure inboxes, dedicated U.S. IPs, and full SPF, DKIM, and DMARC authentication so campaigns could land in primary inboxes again.
Launch 35 market-specific campaigns
Instead of one generic campaign, Outbound System built targeted outreach for each vertical with its own ICP, messaging angles, and proof points for that publisher community.
Scale pipeline and meetings
Over eight months, AVID Media generated more than $862K in qualified pipeline and booked 95 meetings with a system built to run in parallel across every market.
Outbound System rebuilt AVID Media's outbound infrastructure from the ground up. The first priority was deliverability. Enterprise Microsoft Azure inboxes with dedicated U.S. IPs, full SPF/DKIM/DMARC authentication, and MX-based routing replaced whatever was sending before. The goal was simple: land in primary inboxes, not spam.
With infrastructure fixed, the campaign built market-specific outreach for each of AVID Media's 35 verticals. Each campaign had its own ICP, messaging angles, and proof points relevant to that publisher community's advertiser base. This wasn't one campaign scaled 35 ways. It was 35 targeted campaigns running in parallel.
Over 8 months, the system generated $862K+ in qualified pipeline and 95 booked meetings at a cost of $152 per meeting. For a 3-person team managing advertising sales across 35 markets, this was the difference between hoping for inbound inquiries and having a predictable, scalable revenue engine.
