MARKETING AGENCY
How ALO MEDIA GROUP achieved 31% reply rate in 3 months with Outbound System
31% reply rate in 3 months
meetings booked in 3 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Alex Tchouangwa
CEO at ALO MEDIA GROUP
THE CHALLENGE
Where they were stuck
Before working with Outbound System, ALO MEDIA GROUP needed a reliable way to generate pipeline in marketing agency without adding internal SDR headcount. Selling marketing services to SaaS companies is a timing game.
That meant outbound had to be precise, credible, and consistent enough to produce meetings—not just activity.
Selling marketing services to SaaS companies is a timing game
The team needed a done-for-you system instead of more internal hiring experiments.
THE SYSTEM WE BUILT
How we solved their problems
Diagnose the bottleneck
Selling marketing services to SaaS companies is a timing game. Reach them too early and there's no budget. Too late and they've already hired an agency. We built Alo Media's outbound engine around one specific trigger: recent funding announcements. Using a combination of funding databases and LinkedIn activity monitoring, we identified SaaS companies within 60 to 90 days of closing a round, the window when CAC optimization moves from "nice to have" to board-level priority. Cold email sequences were tailored by funding stage: Series A companies heard about building scalable acquisition channels from scratch, while Series B+ companies heard about reducing bloated CAC from underperforming agency relationships. We supplemented email with targeted LinkedIn outreach to marketing and growth leads at the same accounts, creating multi-channel visibility that made Alo feel like a name prospects kept seeing for a reason. The messaging didn't pitch services. It led with specific CAC benchmarks from comparable SaaS clients, letting the numbers do the convincing. AI cold calling targeted the highest-value funded companies, with brief scripts focused on CAC reduction metrics relevant to the prospect's stage and vertical. The campaign sustained a 31% reply rate across channels, generated 35 qualified meetings in 90 days, and closed 3 deals with funded SaaS companies actively looking to optimize their spend.
Build the outbound system
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for ALO MEDIA GROUP.
Deliver measurable results
The results speak clearly: 31% reply rate in 3 months. 35 meetings booked in 3 months and 31% Reply Rate.
Selling marketing services to SaaS companies is a timing game. Reach them too early and there's no budget. Too late and they've already hired an agency. We built Alo Media's outbound engine around one specific trigger: recent funding announcements. Using a combination of funding databases and LinkedIn activity monitoring, we identified SaaS companies within 60 to 90 days of closing a round, the window when CAC optimization moves from "nice to have" to board-level priority. Cold email sequences were tailored by funding stage: Series A companies heard about building scalable acquisition channels from scratch, while Series B+ companies heard about reducing bloated CAC from underperforming agency relationships. We supplemented email with targeted LinkedIn outreach to marketing and growth leads at the same accounts, creating multi-channel visibility that made Alo feel like a name prospects kept seeing for a reason. The messaging didn't pitch services. It led with specific CAC benchmarks from comparable SaaS clients, letting the numbers do the convincing. AI cold calling targeted the highest-value funded companies, with brief scripts focused on CAC reduction metrics relevant to the prospect's stage and vertical. The campaign sustained a 31% reply rate across channels, generated 35 qualified meetings in 90 days, and closed 3 deals with funded SaaS companies actively looking to optimize their spend.
Outbound System built and managed the campaign end to end: targeting, messaging, infrastructure, and optimization. The focus was turning cold email into predictable conversations for ALO MEDIA GROUP.
The results speak clearly: 31% reply rate in 3 months. 35 meetings booked in 3 months and 31% Reply Rate.
