ADVERTISING PLATFORM
How SourceKnowledge Booked 70 Meetings With Retail Media Buyers by Proving They Outperform Meta and Google on ROAS
70 qualified meetings in 8 months
meetings booked in 8 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Naema Boisson
Manager, Strategic Partnerships at SOURCEKNOWLEDGE
THE CHALLENGE
Where they were stuck
SourceKnowledge is a performance advertising platform helping retail brands drive measurable ROAS across channels beyond Meta and Google. Breaking through to retail marketing leaders who are bombarded with "better ROAS" promises from every ad platform required proof specific enough to make a media buyer stop scrolling.
Retail media buyers are saturated with competing "better ROAS" platform pitches
Displacing entrenched Meta and Google ad spend requires vertical-specific proof
Follow-up capacity couldn't keep pace with inbound volume from manual prospecting
THE SYSTEM WE BUILT
How we solved their problems
High-Spend Prospect Identification
Built prospect lists of retail brands with aggressive paid acquisition budgets, filtering for companies actively scaling spend on Meta and Google. These were the accounts most likely to benefit from SourceKnowledge's platform as an incremental channel.
Vertical-Specific Proof Campaigns
Cold email sequences delivered platform comparison data showing where SourceKnowledge outperformed Meta and Google in specific categories like fashion, home goods, and DTC consumables. LinkedIn outreach kept SourceKnowledge visible in prospects' feeds between email touches.
Multi-Channel Volume at Scale
AI cold calling added a direct channel for high-spend brands using brief scripts that led with the specific ROAS delta in the prospect's vertical. The multi-channel approach generated 31 qualified responses per month and 70 meetings over 8 months.
Retail marketing leaders are bombarded with "better ROAS" promises from every ad platform in existence. To break through for SourceKnowledge, the outreach needed more than claims. It needed proof specific enough to make a media buyer stop scrolling and pay attention.
Outbound System built prospect lists of retail brands with aggressive paid acquisition budgets, filtering for companies actively scaling spend on Meta and Google. LinkedIn outreach targeted media buyers and heads of growth with personalized connection requests referencing the prospect's specific ad activity and vertical. Cold email sequences followed with platform comparison data: not generic benchmarks, but vertical-specific ROAS figures showing where SourceKnowledge outperformed Meta and Google in categories like fashion, home goods, and DTC consumables.
AI cold calling added a direct channel for high-spend retail brands, using brief scripts that led with the specific ROAS delta in the prospect's vertical. The multi-channel approach meant that even if an email got buried, the LinkedIn touchpoint kept SourceKnowledge visible in the prospect's feed during evaluation.
The result was 31 qualified responses per month and 70 booked meetings over 8 months. The volume was so strong that the bigger challenge became follow-up capacity, not lead generation. As Naema Boisson, Manager of Strategic Partnerships, noted, "I've got an inbox full of leads. My challenge is getting back to all of these leads."
