BRANDING & DESIGN AGENCY
How Jacob Tyler Booked 30 Branding Meetings in 60 Days With Crypto Founders Building Trust in a Scam-Plagued Market
30 high-quality meetings in 60 days
meetings booked in 2 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Jeff Thompkins
Director of Digital Strategy at JACOB TYLER
THE CHALLENGE
Where they were stuck
Jacob Tyler is a branding and design agency that helps crypto companies build market credibility through professional branding. Their challenge was reaching crypto founders and CMOs in an inbox environment where every other message is a pitch from a "Web3 marketing agency," making trust the prerequisite for any conversation.
Crypto founders' inboxes are flooded with Web3 agency pitches and scam attempts
Timing outreach to coincide with branding-critical moments (pre-launch, post-funding)
Reaching actual decision-makers rather than community managers or coordinators
THE SYSTEM WE BUILT
How we solved their problems
Time Outreach to Milestones
Built prospect lists using funding round data and token launch timelines to identify crypto projects at the moment branding matters most: post-funding when they're preparing for market, or pre-token launch when public perception directly impacts valuation. Multi-provider verification ensured outreach reached founders and CMOs.
Position Branding as Trust
Cold email sequences led with credibility as the core value proposition. Not "we design logos" but "here's how comparable crypto projects increased market credibility and investor confidence through professional branding." Each sequence was tied to the prospect's specific stage, with pre-launch messaging on positioning and post-launch messaging on trust-building.
LinkedIn Brand Strategy Content
LinkedIn outreach targeted crypto founders with engagement around Web3 brand strategy content, creating familiarity before any direct pitch. The combination hit a 32% reply rate and secured 30 meetings in 2 months, remarkable velocity in a market where trust takes time and most cold outreach gets immediately dismissed.
Crypto projects live or die on trust, and trust in a space plagued by scams starts with professional branding. Jacob Tyler helps crypto companies build that credibility, but reaching the right founders requires navigating an inbox environment where every other message is a pitch from a "Web3 marketing agency."
Prospect lists were built using funding round data and token launch timelines to identify crypto projects at the moment branding matters most: post-funding when they're preparing for market, or pre-token launch when public perception directly impacts valuation. Multi-provider verification ensured outreach reached founders and CMOs, the people who make branding decisions, not community managers or marketing coordinators.
Cold email sequences led with credibility as the core value proposition. Not "we design logos" but "here's how comparable crypto projects increased market credibility and investor confidence through professional branding." Each sequence was tied to the prospect's specific stage. Pre-launch messaging focused on market positioning. Post-launch messaging focused on trust-building and community perception. LinkedIn outreach targeted crypto founders with engagement around Web3 brand strategy content, creating familiarity before any direct pitch.
The campaign hit a 32% reply rate and secured 30 meetings in 2 months, remarkable velocity in a market where trust takes time and most cold outreach gets immediately dismissed. As Director of Digital Strategy Jeff Thompkins said: "It's pretty flawless. I've really been enjoying Outbound System being able to produce a lot of leads for us."
