MARKETING AGENCY
How Brandetize Closed 7 Coaching Clients in 3 Months by Cutting Through a Market Drowning in Agency Pitches
69 average replies per month
clients converted in 3 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Alexzandria O'Gara
Director of Marketing and Creative Operations at BRANDETIZE
THE CHALLENGE
Where they were stuck
Brandetize is a full-service marketing agency specializing in helping coaches and consultants scale their businesses. Their challenge was cutting through the oversaturated agency market where coaches receive constant pitches from generalist freelancers and marketing firms, making it nearly impossible to earn attention with standard outreach.
Coaches and consultants receive constant agency pitches and ignore generic outreach
Standard "scale your coaching business" messaging blends into competitive noise
Targeting coaches at the right revenue inflection point for agency investment
THE SYSTEM WE BUILT
How we solved their problems
Identify Revenue Ceilings
Built prospect lists through six-source verification, targeting coaches and consultants at a specific inflection point: generating revenue from their expertise but hitting a ceiling on growth because their marketing systems were either DIY or managed by generalist freelancers. This precision ensured outreach reached buyers ready to invest.
Anchor to Specific Outcomes
Cold email messaging led with growth metrics from similar clients, citing specific revenue increases, audience growth rates, and launch results. The key was avoiding generic "scale your coaching business" language and instead anchoring to concrete outcomes: "here's what happened when a leadership coach with $200K annual revenue went through our program."
LinkedIn Content Engagement
LinkedIn outreach was a strong secondary channel, engaging with prospects' content and building familiarity before email sequences hit. AI cold calling was reserved for high-ticket coaching businesses where contract value justified a direct conversation. The combined approach generated 69 monthly replies and secured 7 client conversions in 3 months.
The coaches-and-consultants market is oversaturated with agency pitches, which means Brandetize's outreach needed to cut through a wall of noise. Every coach with an email address receives constant solicitations from marketing agencies, freelancers, and consultants promising to "scale their business." Standard messaging simply doesn't work in this environment.
Prospect lists were built through six-source verification, targeting coaches and consultants at a specific inflection point: generating revenue from their expertise but hitting a ceiling on growth because their marketing systems were either DIY or managed by generalist freelancers. Cold email ran through enterprise infrastructure to maintain deliverability into the Gmail and Google Workspace accounts this audience predominantly uses.
Messaging led with growth metrics from similar clients: specific revenue increases, audience growth rates, and launch results that coaches could map onto their own businesses. The key was avoiding the generic "scale your coaching business" language that every agency uses, and instead anchoring to concrete outcomes: "here's what happened when a leadership coach with $200K annual revenue went through our program." LinkedIn outreach built familiarity by engaging with prospects' content before sequences hit. AI cold calling was reserved for high-ticket coaching businesses where contract value justified direct conversation.
The campaign generated 69 monthly replies on average and secured 7 new client conversions in 3 months. As Director of Marketing Alexzandria O'Gara reported: "Outbound System really did what they said! I was able to close 7 deals in the time we utilized them and it was all positive!"
