Enterprise CPG brands run sweepstakes and engagement campaigns constantly, but the buying process is notoriously slow and vendor-cautious. TELESCOPE needed outreach that earned meetings with brand managers and marketing directors who control promotion budgets at companies that move deliberately and filter vendor pitches aggressively.

Prospect lists were built through six-source verification, targeting marketing leaders at CPG brands with active consumer engagement programs: companies running promotions, loyalty campaigns, or interactive content that signaled both budget and intent for TELESCOPE's sweepstakes platform. Enterprise Azure infrastructure ensured deliverability into Fortune 500 corporate email environments with the strictest filtering.

Cold email messaging led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns. LinkedIn outreach targeted the same marketing leaders with content about consumer engagement trends and promotion ROI, building familiarity with TELESCOPE's platform capabilities before the email ask arrived.

The campaign maintained a 21% reply rate (strong for enterprise CPG) and booked 10 meetings in 4 months with major brands. Beyond lead generation, the engagement also helped TELESCOPE refine their sales messaging based on response data and prospect feedback. As Marketing Executive Brian Katz noted: "The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects."