SAAS
How Telescope Booked 10 Meetings With Enterprise CPG Brand Managers in One of the Slowest-Moving Buying Cycles in Tech
10 meetings booked with target brands
meetings booked in 4 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client

Brian Katz
Marketing Executive at TELESCOPE
THE CHALLENGE
Where they were stuck
TELESCOPE provides an enterprise sweepstakes and interactive engagement platform serving major CPG brands. Their challenge was breaking into Fortune 500 buying processes that are notoriously slow and vendor-cautious, while reaching the brand managers and marketing directors who control promotion budgets.
Enterprise CPG buying cycles are slow and heavily guarded by procurement teams
Traditional sales messaging needed refinement for the engagement platform category
Reaching marketing directors at Fortune 500 brands requires enterprise-grade deliverability
THE SYSTEM WE BUILT
How we solved their problems
Target Active Promotion Buyers
Built prospect lists through six-source verification, targeting marketing leaders at CPG brands with active consumer engagement programs: companies running promotions, loyalty campaigns, or interactive content that signaled both budget and intent for TELESCOPE's sweepstakes platform.
Lead With Engagement Metrics
Cold email messaging led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns. Enterprise Azure infrastructure ensured deliverability into Fortune 500 corporate email environments with the strictest spam filtering.
Refine Sales Messaging Live
LinkedIn outreach targeted the same marketing leaders with content about consumer engagement trends and promotion ROI, building familiarity before the email ask. The campaign also helped TELESCOPE refine their sales messaging based on response data and prospect feedback, creating compounding value beyond just lead generation.
Enterprise CPG brands run sweepstakes and engagement campaigns constantly, but the buying process is notoriously slow and vendor-cautious. TELESCOPE needed outreach that earned meetings with brand managers and marketing directors who control promotion budgets at companies that move deliberately and filter vendor pitches aggressively.
Prospect lists were built through six-source verification, targeting marketing leaders at CPG brands with active consumer engagement programs: companies running promotions, loyalty campaigns, or interactive content that signaled both budget and intent for TELESCOPE's sweepstakes platform. Enterprise Azure infrastructure ensured deliverability into Fortune 500 corporate email environments with the strictest filtering.
Cold email messaging led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns. LinkedIn outreach targeted the same marketing leaders with content about consumer engagement trends and promotion ROI, building familiarity with TELESCOPE's platform capabilities before the email ask arrived.
The campaign maintained a 21% reply rate (strong for enterprise CPG) and booked 10 meetings in 4 months with major brands. Beyond lead generation, the engagement also helped TELESCOPE refine their sales messaging based on response data and prospect feedback. As Marketing Executive Brian Katz noted: "The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects."
FAQ
Frequently asked questions
Common questions about this case study, answered.
How do you generate leads for enterprise SaaS platforms targeting CPG brands?
By identifying CPG brands with active consumer engagement programs (promotions, loyalty campaigns, interactive content) and leading with specific engagement lift metrics from comparable brands. TELESCOPE's campaign maintained a 21% reply rate and booked 10 meetings in 4 months with major enterprise brands.
What reply rates are realistic for enterprise CPG outreach?
TELESCOPE achieved a 21% reply rate targeting Fortune 500 CPG brands, a strong result for enterprise buyers with aggressive spam filtering and slow buying cycles. The key was enterprise-grade infrastructure (Azure IPs, Outlook inboxes) combined with messaging anchored to specific campaign performance data.
Can cold outreach penetrate Fortune 500 corporate email environments?
Yes, with the right infrastructure and messaging. TELESCOPE's campaign used enterprise Azure infrastructure to maintain deliverability into Fortune 500 inboxes with the strictest filtering, while messaging that referenced specific engagement metrics from comparable brands earned attention from marketing directors who control promotion budgets.
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