SAAS

How Telescope Booked 10 Meetings With Enterprise CPG Brand Managers in One of the Slowest-Moving Buying Cycles in Tech

10 meetings booked with target brands

10

10

meetings booked in 4 months

21%

21%

Reply Rate

Cold Email

Cold Email

Outbound channel used

CLIENT REVIEW

Hear it straight from the client

The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects. The web app is very helpful to run cold email sales cadences and to track any advance and let us to decide our next step in the cadence depending on prospects answers.

The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects. The web app is very helpful to run cold email sales cadences and to track any advance and let us to decide our next step in the cadence depending on prospects answers.

The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects. The web app is very helpful to run cold email sales cadences and to track any advance and let us to decide our next step in the cadence depending on prospects answers.

Brian Katz, Marketing Executive at TELESCOPE

Brian Katz

Marketing Executive at TELESCOPE

THE CHALLENGE

Where they were stuck

TELESCOPE provides an enterprise sweepstakes and interactive engagement platform serving major CPG brands. Their challenge was breaking into Fortune 500 buying processes that are notoriously slow and vendor-cautious, while reaching the brand managers and marketing directors who control promotion budgets.

Enterprise CPG buying cycles are slow and heavily guarded by procurement teams

Traditional sales messaging needed refinement for the engagement platform category

Reaching marketing directors at Fortune 500 brands requires enterprise-grade deliverability

THE SYSTEM WE BUILT

How we solved their problems

Target Active Promotion Buyers

Built prospect lists through six-source verification, targeting marketing leaders at CPG brands with active consumer engagement programs: companies running promotions, loyalty campaigns, or interactive content that signaled both budget and intent for TELESCOPE's sweepstakes platform.

Lead With Engagement Metrics

Cold email messaging led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns. Enterprise Azure infrastructure ensured deliverability into Fortune 500 corporate email environments with the strictest spam filtering.

Refine Sales Messaging Live

LinkedIn outreach targeted the same marketing leaders with content about consumer engagement trends and promotion ROI, building familiarity before the email ask. The campaign also helped TELESCOPE refine their sales messaging based on response data and prospect feedback, creating compounding value beyond just lead generation.

Enterprise CPG brands run sweepstakes and engagement campaigns constantly, but the buying process is notoriously slow and vendor-cautious. TELESCOPE needed outreach that earned meetings with brand managers and marketing directors who control promotion budgets at companies that move deliberately and filter vendor pitches aggressively.

Prospect lists were built through six-source verification, targeting marketing leaders at CPG brands with active consumer engagement programs: companies running promotions, loyalty campaigns, or interactive content that signaled both budget and intent for TELESCOPE's sweepstakes platform. Enterprise Azure infrastructure ensured deliverability into Fortune 500 corporate email environments with the strictest filtering.

Cold email messaging led with interactive participation success stories from comparable brands, quantifying engagement lift and consumer data capture from specific campaigns. LinkedIn outreach targeted the same marketing leaders with content about consumer engagement trends and promotion ROI, building familiarity with TELESCOPE's platform capabilities before the email ask arrived.

The campaign maintained a 21% reply rate (strong for enterprise CPG) and booked 10 meetings in 4 months with major brands. Beyond lead generation, the engagement also helped TELESCOPE refine their sales messaging based on response data and prospect feedback. As Marketing Executive Brian Katz noted: "The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects."

FAQ

Frequently asked questions

Common questions about this case study, answered.

How do you generate leads for enterprise SaaS platforms targeting CPG brands?

By identifying CPG brands with active consumer engagement programs (promotions, loyalty campaigns, interactive content) and leading with specific engagement lift metrics from comparable brands. TELESCOPE's campaign maintained a 21% reply rate and booked 10 meetings in 4 months with major enterprise brands.

What reply rates are realistic for enterprise CPG outreach?

TELESCOPE achieved a 21% reply rate targeting Fortune 500 CPG brands, a strong result for enterprise buyers with aggressive spam filtering and slow buying cycles. The key was enterprise-grade infrastructure (Azure IPs, Outlook inboxes) combined with messaging anchored to specific campaign performance data.

Can cold outreach penetrate Fortune 500 corporate email environments?

Yes, with the right infrastructure and messaging. TELESCOPE's campaign used enterprise Azure infrastructure to maintain deliverability into Fortune 500 inboxes with the strictest filtering, while messaging that referenced specific engagement metrics from comparable brands earned attention from marketing directors who control promotion budgets.

MORE CASE STUDIES

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See how other B2B teams turned outbound into booked meetings.

AMMO STUDIO

WEBSITE DESIGN

10

new clients in 5 months

78

Average Replies Per Month

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AI startups have a universal problem: brilliant technology that nobody understands from the homepage. Ammo Studio solves that, but finding the right prospects required more than scraping a list of tech companies. We built prospect lists by filtering for funded companies with ".AI" domains, a simple but effective signal that the company is positioning AI as core to their identity and therefore needs a website that can actually explain what they do. Multi-provider verification ensured we were reaching technical founders and product leaders, not generic marketing contacts. Cold email was the primary channel, deployed through enterprise infrastructure (2 USA IPs, 100 Outlook inboxes on Azure) to maintain deliverability into the corporate Google Workspace and Microsoft 365 environments these startups typically use. Messaging didn't lead with "we design websites." It led with the problem: poor demo conversion rates caused by landing pages that fail to translate complex technology into clear value propositions. Every sequence included links to specific before/after examples of AI company sites Ammo had redesigned, letting prospects see the transformation rather than just read about it. LinkedIn outreach reinforced the email campaign by engaging with prospects' content and sharing design insights relevant to the AI space. The approach generated 78 monthly replies and secured 10 new AI clients in 5 months, a close rate that reflected the quality of the conversations, not just the volume of outreach.

Read The Full Case Study →

"The leads are all pretty high quality - and we got a close out of it!"

Dennis Onalaja

Partner at AMMO STUDIO

Dennis Onalaja, Partner  at AMMO STUDIO

JACOB TYLER

BRANDING & DESIGN AGENCY

30

meetings booked in 2 months

32%

Reply Rate

Strategy

Crypto projects live or die on trust, and trust in a space plagued by scams starts with professional branding. Jacob Tyler helps crypto companies build that credibility, but reaching the right founders requires navigating an inbox environment where every other message is a pitch from a "Web3 marketing agency." We built prospect lists using funding round data and token launch timelines to identify crypto projects at the moment branding matters most: post-funding when they're preparing for market, or pre-token launch when public perception directly impacts valuation. Multi-provider verification ensured outreach reached founders and CMOs, the people who make branding decisions, not community managers or marketing coordinators. Cold email sequences led with credibility as the core value proposition. Not "we design logos" but "here's how comparable crypto projects increased market credibility and investor confidence through professional branding." Each sequence was tied to the prospect's specific stage. Pre-launch messaging focused on market positioning. Post-launch messaging focused on trust-building and community perception. LinkedIn outreach targeted crypto founders with engagement around Web3 brand strategy content, creating familiarity before any direct pitch. The campaign hit a 32% reply rate and secured 30 meetings in 2 months, remarkable velocity in a market where trust takes time and most cold outreach gets immediately dismissed.

Read The Full Case Study →

"It's pretty flawless. I've really been enjoying Outbound System being able to produce a lot of leads for us."

Jeff Thompkins

Director of Digital Strategy at JACOB TYLER

Jeff Thompkins, Director of Digital Strategy at JACOB TYLER

Turn Cold Emails Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

Turn Cold Emails Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

Turn Cold Emails Into Predictable Revenue

30 minutes. No cost. Just a real plan built for your business.

"Highly recommend Outbound System! I have plenty of experience in lead generation, and they nail it. From excellent prospecting to top-tier account management, they excel in every aspect."

Dean Drumm

CEO at Convert Agents

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.

OS

Outbound System

Get your free growth plan today and stop guessing what works. We'll map your ideal customers, build custom outreach sequences across email, phone, and LinkedIn, and show you exactly how many meetings your outbound should be generating. All backed by data from 52M+ cold emails and tens of thousands of campaigns.

Trusted by 1,000+ B2B companies, Outbound System consolidates your entire outbound tech stack into one done-for-you system. Scale your pipeline across cold email, AI calling, and LinkedIn from a single platform, delivering twice the leads at half the cost while we fill your calendar with qualified decision-makers every month.

© 2026 Outbound System. All rights reserved.