RYSE Floors is a family-owned flooring company that has been selling and installing floors since 1995, with showrooms in Georgia and Florida plus a mobile showroom that brings samples straight to the homeowner’s door. To generate demand, RYSE runs Meta Ads where homeowners opt in for a free in-home flooring estimate, and every new lead lands on RYSE’s Monday CRM boards.

Getting those opted-in Meta Ads leads onto a calendar was the bottleneck. The same sales reps who drove out to run two-hour in-home estimates were also expected to call new form fills and chase follow-ups. The reps hated dialing through Meta Ads leads all day when they just wanted to show up to estimates and close deals. Whenever reps were out in customers’ homes, new Meta leads waited hours for a first call, connect rates dropped, and unreached leads piled up in Monday.

Regional Manager Ahmed Alkhafaji signed up with Outbound System so AI voice agents could take over calling across the Meta Ads funnel and let his reps focus on closing. Outbound System connected directly to RYSE’s Monday CRM and Housecall Pro. Now, the moment a homeowner submits a Meta lead form, a Monday trigger fires and the AI calls them within seconds from a local number while they still have their phone in hand.

When the homeowner picks up, the AI has a natural two-way conversation to qualify the project on the spot. It confirms the flooring type, which rooms are being redone, rough square footage, what is on the floor currently, extras like baseboards or stairs, whether they own the home and their timeline. Once qualified, the AI uses the homeowner’s ZIP code to pick the right showroom, checks live rep availability in Housecall Pro, offers two-hour appointment windows and books the free estimate round-robin onto a rep’s calendar after confirming the street address. Housecall Pro sends the confirmation, and Outbound System writes the call summary, qualification notes, recording link and updated stage straight back to Monday.

Calling Meta Ads leads within seconds changed the funnel math immediately. Across 897 calls to 485 opted-in Meta Ads leads, the AI reached 287 homeowners live, a 32% connect rate, and converted 20% of those conversations into 58 qualified, booked in-home estimates. Outbound System also launched automated revival campaigns on RYSE’s Cold Leads and Cold Follow Up lists, the dead leads that RYSE’s human sales reps had already called for two weeks and couldn’t convert. Even on that written-off pipeline, the AI reached 38% of homeowners and booked estimates from leads sitting in Monday for up to 110 days, including a 2,150 sq ft whole-house LVP and stairs job that a human rep had marked lost three days before the AI called.

“It’s pretty good. So it sounds really real. Had the sales guys come in. They thought it was a real person,” Ahmed said. “In the future, I hope to have no sales guys calling and just running estimates the whole time.”