WASTE MANAGEMENT
How Doxicom Closed 3 Waste Recycling Deals in 60 Days by Targeting Companies With Public Sustainability Commitments
80%+ positive response rate
closed deals in 2 months
Average Replies Per Month
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Mirza Babic
VP of Sales and Marketing at DOXICOM
THE CHALLENGE
Where they were stuck
Doxicom provides waste recycling solutions that help businesses reduce costs while meeting sustainability goals. Their challenge was reaching the intersection of operational decision-making and sustainability commitment, two priorities that typically live in different parts of most organizations.
Waste management decisions split between operations and sustainability departments
Sustainability buyers respond to impact metrics while operations buyers want cost data
Multi-location prospects require direct conversations to justify contract commitments
THE SYSTEM WE BUILT
How we solved their problems
Sustainability-Signal Targeting
Built outreach around identifying companies where operational and sustainability priorities had already converged. Targeted businesses with public sustainability pledges, ESG reporting requirements, or recent environmental initiative announcements as primary buying signals.
Dual Proof Framework
Messaging was structured around two proof layers: hard cost savings from waste diversion (for operations buyers) and measurable environmental impact metrics (for sustainability buyers). Testing revealed that leading with cost savings and following with environmental impact consistently outperformed the reverse order.
High-Volume Multi-Channel Execution
LinkedIn engaged sustainability leaders active in ESG-focused industry groups. AI cold calling targeted multi-location prospects where contract values justified a direct 60-second conversation about cost savings. The approach generated 81 monthly replies on average and closed 3 deals in 2 months.
Selling waste recycling solutions requires reaching the intersection of operational decision-making and sustainability commitment, two priorities that live in different parts of most organizations. Doxicom needed outreach that spoke both languages fluently, reaching the right people with the right proof at the right time.
Outbound System built Doxicom's outreach around identifying companies where those priorities had already converged: businesses with public sustainability pledges, ESG reporting requirements, or recent environmental initiative announcements. Multi-provider verification ensured outreach reached the right people: sustainability directors, facilities managers, and operations leads who control waste management vendor decisions.
Messaging was structured around a dual proof framework: hard cost savings from waste diversion (the language operations people respond to) alongside measurable environmental impact metrics (the language sustainability people use in board reports). Testing revealed that leading with cost savings and following with environmental impact consistently outperformed the reverse. LinkedIn outreach engaged sustainability leaders active in ESG-focused industry groups, and AI cold calling targeted multi-location prospects where contract values justified a direct conversation.
The multi-channel approach generated 81 monthly replies on average and closed 3 deals in 2 months, with an exceptional 80%+ response rate from delivered leads. As VP of Sales Mirza Babic reported, "We get a response from about 80% of the leads we get." That response rate reflects both precise targeting and messaging that immediately resonated with decision-makers who were already motivated to act.
