INFORMATION TECHNOLOGY & SERVICES
How Boost Speed Generated 9 Leads Per Week From CPA Firms by Showing Partners What Their Slow Websites Actually Cost
9 leads generated per week
leads generated per week
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Abderrahmane Benreguia
Founder & CEO at BOOST SPEED
THE CHALLENGE
Where they were stuck
Boost Speed provides website performance optimization services, specializing in helping CPA firms improve load times and search visibility. Their challenge was reaching accounting firm partners who know their websites are slow but rarely prioritize fixing them because the connection between site speed and client acquisition feels abstract.
CPA firms deprioritize website speed because the revenue impact feels abstract
Accounting firm partners focus on billable hours, not digital marketing metrics
Microsoft-heavy email environments at accounting firms filter aggressively
THE SYSTEM WE BUILT
How we solved their problems
Diagnose Underperforming Sites
Built prospect lists targeting CPA firm partners and marketing directors using six-provider verification, focusing on firms with established web presences that were measurably underperforming: slow load times, poor mobile scores, and page speed metrics that directly correlated with lost search visibility.
Personalize With Site Data
Cold email messaging led with firm-specific observations where possible: "your site loads in X seconds. Here's what that's costing you in organic traffic and potential client inquiries." This personalization turned a generic pitch into a diagnostic, making each email feel like a professional assessment rather than a sales blast.
Follow Up With AI Calling
AI cold calling served as a follow-up channel for firms that engaged with emails but didn't book. A brief call walking through the revenue impact of site performance on their specific firm was often the touchpoint that converted interest into a meeting. Enterprise Azure infrastructure maintained deliverability into the Microsoft-heavy email environments most accounting firms use.
CPA firms know their websites are slow, but they rarely prioritize fixing them because the connection between site speed and client acquisition feels abstract. Boost Speed needed outreach that made that connection concrete and urgent for managing partners who measure success in billable hours, not page speed scores.
Prospect lists targeted CPA firm partners and marketing directors using six-provider verification, focusing on firms with established web presences that were measurably underperforming: slow load times, poor mobile scores, and page speed metrics that directly correlated with lost search visibility. This data-driven targeting ensured outreach reached firms with a quantifiable problem, not just a general need.
Cold email messaging led with firm-specific observations where possible: "your site loads in X seconds. Here's what that's costing you in organic traffic and potential client inquiries." This personalization turned a generic pitch into a diagnostic, making each email feel like a professional assessment rather than a sales blast. LinkedIn outreach targeted managing partners at the same firms, engaging with their content on practice growth and client development.
AI cold calling served as a follow-up channel for firms that engaged with emails but didn't book. A brief call walking through the revenue impact of site performance on their specific firm was often the touchpoint that converted interest into a meeting. Enterprise Azure infrastructure maintained deliverability into the Microsoft-heavy email environments most accounting firms use. The campaign maintained a 26% reply rate and consistently delivered 9+ qualified leads weekly. As Founder Abderrahmane Benreguia noted: "They offer an excellent solution to rapidly develop high quality, high level executive connections."
FAQ
Frequently asked questions
Common questions about this case study, answered.
How do you generate leads for website performance companies targeting CPA firms?
By making the connection between site speed and client acquisition concrete and urgent. Boost Speed's campaign led with firm-specific performance observations, turning generic pitches into personalized diagnostics. This approach maintained a 26% reply rate and consistently delivered 9+ qualified leads weekly.
What messaging works for selling website services to accounting firms?
Firm-specific diagnostics outperform generic capability pitches. Boost Speed's outreach referenced actual load times and mobile scores, then connected those metrics to lost organic traffic and client inquiries. When a managing partner sees a specific number tied to their firm, the abstract becomes urgent.
Can AI cold calling work for reaching CPA firm decision-makers?
Yes, particularly as a follow-up channel. Boost Speed used AI cold calling to reach partners who engaged with emails but didn't book meetings. A brief call walking through the revenue impact of site performance on their specific firm often converted interest into a meeting, contributing to 9+ weekly qualified leads.
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21%
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"The Outbound System team is helping us to change our traditional sales messages with others much more effective and attractive to our prospects. The web app is very helpful to run cold email sales cadences and to track any advance and let us to decide our next step in the cadence depending on prospects answers."
Brian Katz
Marketing Executive at TELESCOPE
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WEBSITE DESIGN
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new clients in 5 months
78
Average Replies Per Month
Strategy
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"The leads are all pretty high quality - and we got a close out of it!"
Dennis Onalaja
Partner at AMMO STUDIO
