MARKETING AGENCY
How Contractors Creative Signed 10 Home Improvement Contractors in 6 Months by Reaching Owners Between Job Sites
+2 new clients per month
new clients in 6 months
Reply Rate
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Nicholas Brigis
Co-Founder at CONTRACTORS CREATIVE
THE CHALLENGE
Where they were stuck
Contractors Creative is a marketing agency serving home improvement and green living contractors, helping them generate more leads and grow their businesses. The core challenge was reaching contractors who spend their days on job sites, not in front of email, requiring a channel mix and timing strategy tailored to their daily reality.
Contractors spend their days on job sites and rarely check email during work hours
Home improvement business owners are phone-oriented but skeptical of marketing claims
Seasonal demand fluctuations make timing and vertical segmentation critical for results
THE SYSTEM WE BUILT
How we solved their problems
Growth-Signal Contractor Lists
Built prospect lists of verified contractor business owners across home improvement and green living verticals. Filtered for growth signals like new service area expansion, recent hires, and updated licensing that indicated readiness to invest in marketing.
Mobile-First, Trade-Specific Messaging
Cold email was optimized for mobile readability (short paragraphs, clear CTAs) since most contractors check email from their phones. Messaging led with specific advertising success stories from comparable contractors: revenue growth numbers, lead volume increases, and cost-per-lead benchmarks.
Phone-Forward Multi-Channel Scale
AI cold calling was critical for this audience. Contractors who ignore email will pick up a phone call, especially if the opening line references their specific trade and market. LinkedIn supplemented for contractors with active profiles. The approach achieved a 37% reply rate and 10 new clients in 6 months.
Home improvement and green living contractors are hands-on operators who spend their days on job sites, not in front of email. Reaching them requires timing, channel mix, and messaging that respects their reality. Contractors Creative needed a systematic outbound engine that could connect with these business owners and convert them into marketing clients.
Outbound System built prospect lists of verified contractor business owners across home improvement and green living verticals, filtering for companies showing growth signals like new service area expansion, recent hires, and updated licensing. These signals indicated contractors ready to invest in marketing rather than just thinking about it.
Cold email was optimized for mobile-first readability since most contractors check email from their phones between jobs. Messaging led with specific advertising success stories from comparable contractors in their trade: revenue growth numbers, lead volume increases, and cost-per-lead benchmarks that spoke directly to a contractor's bottom line. AI cold calling was a critical second channel. Contractors who ignore email will pick up a phone call, especially if the opening line references their specific trade and market. LinkedIn supplemented both channels for contractors with active business profiles.
The multi-channel approach achieved a 37% reply rate and secured 10 new clients in 6 months. As Co-Founder Nicholas Brigis noted, "Every time we get an email that comes in, we always get very excited because we always get great results." That excitement reflected the consistent quality of leads generated by trade-specific, mobile-optimized outreach.
