REAL ESTATE DEVELOPMENT
How Candlewood Development Booked 61 Agent Meetings and Built 13 Referral Partnerships After Replacing 3 Overseas VAs With AI Cold Calling
61 meetings and 13 new qualified partnerships
Meetings booked
New qualified partnerships
Outbound channel used
CLIENT REVIEW
Hear it straight from the client
Sean Gerrity
Founder at CANDLEWOOD DEVELOPMENT
THE CHALLENGE
Where they were stuck
Candlewood Development is a real estate investor and developer that acquires land for new builds and purchases existing homes from sellers as-is. Founder Sean Gerrity's growth depends on building a network of real estate agents and brokers who bring deal flow, but managing three virtual assistants in the Philippines to make outreach calls was producing limited results at significant cost.
Three offshore VAs produced limited results at high combined management cost
Manual calling could not scale to reach enough agents across target markets
Agents skeptical of investor pitches, requiring natural, credibility-first conversations
THE SYSTEM WE BUILT
How we solved their problems
AI Voice Training
The AI cold calling system was trained on Candlewood's specific value proposition to agents: referral fees, fast cash close, no contingencies, and retain the listing on the next deal. The AI was built to handle natural objections like skepticism toward investors, with voice quality indistinguishable from a professional human caller.
Strategic Call Deployment
Calls used local-area caller IDs and ran during peak agent-availability windows to maximize pickup rates. Brief scripts focused on the specific value Candlewood brings to agents, not a generic investor pitch. Interested agents were booked directly into Sean's calendar with no manual follow-up required.
Scale Beyond Human Capacity
The AI system replaced all three VAs at a fraction of the combined cost while delivering better results. Over 4 months, the system scaled to volumes that would have required a much larger human team, booking meetings consistently without the management overhead of coordinating offshore staff.
Candlewood Development is a real estate investor and developer that acquires land for new builds and purchases existing homes from sellers as-is. Founder Sean Gerrity's growth strategy depends on building a network of real estate agents and brokers who bring deal flow when they encounter sellers needing a fast, certain close. To work that channel at scale, Sean had hired three virtual assistants in the Philippines to call agents on his behalf. The setup produced limited results.
Sean replaced all three VAs with Outbound System's AI cold calling system at a fraction of the combined cost. The AI was trained on Candlewood's specific value to agents: referral fees, fast cash close, no contingencies, and retain the listing on the next deal. It was built to handle natural objections like skepticism toward investors. Voice quality is indistinguishable from a professional human caller, which immediately lifted conversion rates with agents.
Calls used local-area caller IDs and ran during peak agent-availability windows. Interested agents were booked directly into Sean's calendar, eliminating manual follow-up entirely. The system scaled to volumes that would have required a much larger human team, without the management overhead of coordinating offshore staff.
Over 4 months, the AI booked 61 meetings with agents and produced 13 new qualified referral partnerships, outperforming the three-VA team Sean had been managing for years. As Sean put it, "Agents have no idea they're talking to AI." The result is a scalable, predictable deal flow engine at a fraction of the previous cost.
