Outbound System Inc. provides high-touch, custom cold email lead generation infrastructure. Unlike a software subscription (SaaS), our service involves immediate, intensive manual labor, strategic ICP development, and the procurement of non-transferable third-party technology licenses on your behalf, including domains, inboxes, data, and sending infrastructure purchased specifically for your account. Because 100% of our service delivery is front-loaded to ensure campaign success, we do not offer "trial periods" or "money-back guarantees." By engaging our firm, you acknowledge that professional resources are committed to your account the moment payment is processed.
By checking the acceptance box at checkout and completing your purchase, you acknowledge and agree to this Refund, Cancellation, and Service Terms policy in full.
1. Binding Nature and Non-Refundability
All fees, including Managed Service Fees and any Additional Fees described below, are strictly non-refundable under any circumstances. You explicitly waive any right to a refund or credit once the Service Start Date has occurred.
2. Service Commencement and Earned Fees
Outbound System Inc. commences service delivery upon the submission of your completed onboarding questionnaire. This "Service Start Date" triggers the immediate allocation of professional resources, including account manager assignment, market research, domain and inbox procurement, and campaign strategy formulation. Services begin within fourteen (14) days of payment of your first Managed Service Fee. Consequently, all payments are considered fully earned upon receipt in consideration of the labor and administrative costs initiated at the time of purchase.
3. Immediate Merchant Loss
To facilitate these professional services, Outbound System Inc. must immediately prepay third-party technology vendors for non-transferable software licenses and outreach infrastructure, including secondary domains, email inboxes, warming services, data licenses, and sending platform seats provisioned specifically for your account. Because these are non-recoupable hard costs that cannot be recovered from our suppliers, the Merchant cannot issue refunds without incurring a direct financial loss. Any attempt to seek a refund for these prepaid obligations constitutes a breach of the economic intent of this policy.
4. Scope of Service
Your monthly Managed Service Fee covers the full cost of technology licensing, data, and lead generation activities for one (1) active campaign per month, reaching out to a maximum of 5,000 unique prospects per month, contingent on the size of your total addressable market. A "Campaign" is defined as a lead list and campaign email copy that has received your approval.
Included deliverables:
A dedicated Customer Success Manager with response times of under one business day, serving as your main point of contact.
Lead list building using the information you provide during onboarding, validated using SMTP and Catch-All validation processes. You acknowledge that no lead list will be 100% accurate due to reliance on third-party data sources.
A two-step cold email cadence written by our copywriting team following direct response marketing principles, with multiple levels of spintax to protect deliverability.
Purchase and configuration of secondary domains (variations of your primary domain) to protect the deliverability of your primary domain, with proper SPF, DKIM, and DMARC records, redirecting to your main site.
Inbox warming for approximately two (2) weeks prior to launch to ensure high deliverability.
Response management: our team fields and filters all replies and hands off positive responses to you.
A live dashboard where you can view campaign metrics and your inbox in real time.
A monthly check-in call with a written report breaking down the past month's campaign.
5. Setup Timeline
Setup and kickoff activities begin on the Service Start Date and are included in the Initial Term. These activities, which include onboarding, technical infrastructure setup, domain purchase, inbox warming, lead list creation, and copywriting, are expected to take between ten (10) and twenty (20) days depending on your requirements and responsiveness. The warming period is a technical necessity for deliverability and is part of normal service delivery, not a delay in service.
6. Approvals and Deemed Approval
You will receive your lead list and campaign copy for review through Outbound System's approval workflow. Your confirmation is programmatically time-stamped, providing a verifiable record of your consent, which shall be referenced in the event of any dispute regarding whether approval was provided.
You agree to review and provide feedback on all content within forty-eight (48) hours of receipt. If no feedback is provided within this timeframe, the content will be deemed approved. Delays or lack of responsiveness on your part can negatively impact campaign performance and do not extend, pause, or entitle you to a refund of any term.
Requested adjustments exceeding 10% of the email copy may adversely affect campaign performance, and you assume that performance risk. Likewise, if you elect not to use AI-powered personalization, you acknowledge that you are assuming a performance risk.
7. Meeting Ready Leads
A "Meeting Ready Lead" (MRL) is a prospect who, through written reply, demonstrates clear commercial intent to learn more about your product or service. Examples include replies such as "This sounds interesting," "Let's chat," or "Can you send more details?" An MRL constitutes a qualified lead. It does not require the scheduling or attendance of a meeting.
Outbound System Inc. facilitates prospect interest and introduces the opportunity to you. Outbound System Inc. does not book, confirm, or manage meetings with prospects. Following up with MRLs and booking calls is solely your responsibility, and failure to convert MRLs into meetings or sales does not constitute a service deficiency or grounds for a refund.
8. Customer Responsibilities
You acknowledge and agree that campaign success depends on your active participation, including:
Completing the onboarding questionnaire with comprehensive and accurate detail, which directly impacts our ability to deliver effective services.
Reviewing and approving lead lists and campaign copy within the 48-hour window described above.
Designating a point person to manage the relationship and providing an email address for lead submissions and reporting.
Assigning sales personnel to handle conversations, demos, and appointments with the leads we deliver.
Sharing relevant marketing and product materials (case studies, FAQs, objection handling, competitor lists) to assist in campaign creation.
Actively participating in monthly check-in calls and the campaign feedback process.
9. Cold-Ready Offer Requirement
The single most important factor in campaign success is having a compelling offer that resonates with cold prospects. A "Cold-Ready Offer" is one that clearly solves a pain point for your Ideal Customer Profile, is understandable in a short message without prior brand familiarity, and aligns with market pricing and priorities.
Outbound System Inc. will advise and collaborate on offer refinement, but you ultimately own responsibility for crafting and validating a Cold-Ready Offer. If average reply rates are being met but calls or conversions are not happening, this is an indicator that the offer may not be market-ready, not a failure of Outbound System's execution, and it does not constitute grounds for a refund or credit.
10. Performance Standards and Satisfaction
Outbound System Inc. warrants that services shall be performed in a professional manner in accordance with prevailing industry standards. However, because cold email outcomes are influenced by external market forces, deliverability conditions, the competitive landscape, and the quality of your specific offer, we do not guarantee any specific performance outcomes or results.
Our internal goal is to generate at least one lead for every 350 unique prospects targeted. This is a target, not a guaranteed metric, and your active participation in iterating on the campaign is critical to approaching it. Dissatisfaction with campaign results, lead volume, lead quality, or messaging style does not constitute a valid ground for a refund or a credit.
11. Additional Fees
Pause Fee: You may request, in writing, a temporary suspension of services for a monthly fee of $150, for a period not exceeding ninety (90) days. Outbound System Inc. is under no obligation to provide services during the pause period. Service resumes on the first day following the pause period, and the current term is extended by the duration of the suspension. Managed Service Fees are not payable during the pause period, but all fees for services rendered before and after the pause must be settled.
Inbox Name Change Fee: Should you require a change to the names of your inboxes at any point during the engagement, a fee of $500 will be assessed to cover the administrative and technical costs of reconfiguring the inboxes.
12. Billing, Payment, and Disputes
By providing credit card or ACH details, you authorize Outbound System Inc. to automatically bill all due and payable fees to your account each billing period via our payment processor, Stripe. You can review your billing information at any time through your Stripe portal.
Any dispute regarding fees must be reported to Outbound System Inc. at support@outboundsystem.com within two (2) business days of the payment in question to qualify for an adjustment or credit. If a payment remains unpaid for fourteen (14) days, Outbound System Inc. reserves the right to suspend your account without relieving your payment obligations.
You agree not to initiate or pursue chargebacks through your financial institution. All fees paid to Outbound System Inc. are final and non-refundable, including in the event of dissatisfaction with performance, unless otherwise agreed in writing. Any attempt to circumvent the agreed-upon billing terms constitutes a material breach of this policy.
13. Termination of Renewals vs. Trial Periods
The 10-day notice provision is strictly for the termination of future automatic renewals. To forego an upcoming renewal, you must provide written notice at least ten (10) days prior to the end of the current monthly term. This notice period is not a "money-back guarantee" or a "trial period," and does not entitle you to a refund for fees already paid for a term in progress.
14. Automatic Renewal and Billing Authorization
The initial term of this engagement is one (1) month from the Service Start Date. Unless terminated in accordance with this policy, the engagement automatically renews for successive one (1) month terms. The sole method of preventing a renewal charge is written notice of non-renewal delivered at least ten (10) days prior to the end of the current term. Failure to provide timely notice, including forgetting to cancel or non-use of the services, does not invalidate the renewal charge or entitle you to a refund or credit. You are solely responsible for maintaining a valid payment method on file, and declined renewal charges may result in suspension of service without relieving your payment obligations.
15. Asset Ownership Upon Termination
Upon termination of the engagement, and provided all fees have been paid in full, you will be transferred ownership of the lead lists produced for you and the domains purchased by Outbound System Inc. on your behalf.
