Outbound System Inc. provides high-touch, custom cold email lead generation infrastructure. Unlike a software subscription (SaaS), our service involves immediate setup work, strategic ICP development, and the procurement of non-transferable third-party technology licenses on your behalf, including domains, inboxes, data, and sending infrastructure purchased specifically for your account. Because this work and these purchases are front-loaded at the start of your engagement, we do not offer “trial periods” or “money-back guarantees.” By engaging our firm, you acknowledge that professional resources are committed to your account the moment payment is processed.
This page explains what you get when you buy the Outbound System Cold Email service, how billing and cancellation work, and what we do and don’t promise. It covers these plans:
Cold Email Starter | Cold Email Growth | Cold Email Scale | |
|---|---|---|---|
Sending domains | 17 | 34 | 67 |
Sending inboxes (3 per domain) | 51 | 102 | 201 |
Inbox type | Google Workspace | Google Workspace | Google Workspace |
Emails per business day, at full volume | Up to 750 | Up to 1,500 | Up to 3,000 |
Emails per month | Up to 15,000 | Up to 30,000 | Up to 60,000 |
New prospects per month | Up to 5,000 | Up to 10,000 | Up to 20,000 |
Each plan is available as a monthly plan or as a prepaid 3-month plan. Section 2 below explains the domains and inboxes in detail, including how the numbers can change while we protect your deliverability. Section 6 explains how sending volume works.
By checking the box at checkout and completing your purchase, or by paying an invoice or payment link that refers to this page, you agree to this page in full. You confirm that you are buying for a business and that you are authorized to accept these terms on its behalf.
The short version
You are buying cold email activity, not results. We set up sending infrastructure for you, build and verify a prospect list, write your emails, send them, and manage the replies. Your results show in your dashboard.
We do not guarantee replies, leads, meetings, sales, revenue, return on investment, deliverability, or inbox placement. Results depend on your offer, your market, and how you follow up.
Your billing term starts on the day you pay. Setup, including about 14 days of inbox warm-up before any campaign email is sent, is part of your first term.
Your plan renews automatically for the same term length until you cancel in writing at least 10 days before the end of your current term.
All payments are final and non-refundable.
Pricing and custom offers made in writing are binding, including by email from your sales rep. Anything said only on a call or in a demo doesn’t change this page.
No guarantee of results
Outbound System does not guarantee any number of replies, positive replies, leads, meetings, appointments, conversations, sales, revenue, or any return on investment. We also don’t guarantee open rates, reply rates, bounce rates, deliverability, or inbox placement.
What happens after an email is sent depends mostly on things we don’t control, including:
how strong and clear your offer is to someone who has never heard of you,
your market, pricing, and competition,
how email providers such as Google and Microsoft filter, rate-limit, or block mail, and how prospects behave, and
how quickly and well you follow up with interested prospects.
Any numbers you may have seen from us or others (examples, case studies, projections, benchmarks, or past client results) are illustrations only. They are not a promise about your campaign. Not getting the results you hoped for is not a reason for a refund or credit.
What we do promise is to do the work described below in a professional manner and in line with normal industry standards.
What the service includes
1. Onboarding and strategy
A dedicated Customer Success Manager as your main point of contact, who responds within one business day.
An onboarding questionnaire you fill out about your product, offer, ideal customer, and business details. We build your campaign from your answers.
2. Sending domains and inboxes
Your plan includes the number of sending domains and inboxes shown in the table above. They are bought and set up for your account alone, never shared with other clients, and all set up together at the start of your engagement.
Domains
Cold email is never sent from your main domain, so your main domain’s reputation is never put at risk.
Each sending domain is built on your company name, for example getacme.com, acmepartners.com, or acmeconnect.org. We pick the names from what is available to register.
Domains end in .com or .org. Most are .com.
Each domain gets SPF, DKIM, and DMARC records and forwards visitors to your website.
Inboxes
Inboxes are Google Workspace inboxes.
Each domain has three inboxes under the sender name you approve during onboarding, each with a different address format (for example jane.doe@, jdoe@, and janed@).
At full volume, each inbox sends up to 15 campaign emails per business day. That limit protects deliverability, and it is what sets your plan’s daily volume.
Emails go out through the email provider’s own servers. Dedicated IP addresses are not included.
You read and answer replies from the inbox in your dashboard.
Warm-up
New inboxes are warmed up for about 14 days before they send campaign email. Sending volume starts low and builds during warm-up. Campaigns cannot launch until warm-up is finished. Warm-up is a technical requirement, not a delay in service.
Keeping your domains and inboxes healthy
We monitor every domain and inbox. We may pause, retire, or replace any of them at any time to protect your sending reputation. Replacements are included in your plan within normal limits, and each replacement needs its own warm-up.
The numbers in the table are what we set up at the start. The number in active use at any moment can be lower, for example while replacements warm up, while an inbox is paused for health reasons, or when an email provider fails to deliver an inbox. We may run your campaigns on the inboxes that are ready rather than hold everything back. Daily volume may be lower while that happens. These temporary differences are normal service and don’t entitle you to a refund or credit.
If we believe it will protect your deliverability, we may move inboxes to another business email provider of similar quality (such as Microsoft 365), or change the mix of domain endings.
3. Prospect list
We build a list of business contacts that match the targeting you give us (for example industry, company size, location, and job title), using third-party data sources.
You may also send us your own contact list. (See “Compliance” for your responsibilities if you do.)
Every email address is checked by an email verification service before it is emailed. Addresses that fail the check are not emailed. A prospect counts toward your monthly allowance once their address is checked, whether or not the check passes.
Your prospect allowance resets at the start of each billing month. Unused allowance does not carry over. When the month’s allowance is used up, new prospects wait until your next billing month unless we agree in writing to add more.
Your plan’s allowance is a maximum. If your target market is small, we may not be able to fill it.
Anyone who has opted out, bounced, or complained, plus anyone on a do-not-contact list you give us, is suppressed and never emailed.
No list is 100% accurate, because the data comes from third-party sources.
4. Email copy
We write your email sequence, usually three emails (between two and five). We write it with our proprietary copywriting system, which uses AI and is built on direct-response principles.
Each email is written in several versions (spintax) to protect deliverability.
Emails are written for your target audience and use details such as the prospect’s name and company. They are not individually researched or hand-written for each prospect.
Every email ends with your sender’s signature.
If you ask for changes affecting more than 10% of the copy we wrote, you take on the performance risk of those changes.
5. Your approval before launch
Nothing goes live until it is approved. You review your prospect list, your email copy, and the launch itself through our approval workflow.
Each approval is time-stamped and kept on record. We may use that record if there is ever a question about what you approved.
Please reply to anything we send for review within 48 hours. If we don’t hear back within 48 hours, the item counts as approved.
Your term keeps running while items wait for your review.
6. Sending
Once your campaign is approved and warm-up is finished, emails go out on weekdays during business hours, unless we agree otherwise in writing.
Volume: up to your plan’s daily and monthly limits in the table above. These are maximums, not promised minimums. Daily volume can be lower during warm-up, while inboxes are being replaced, when your list is small, because of email provider limits, or because of technology issues.
Once every prospect on your list has received the full sequence, daily volume drops until a new list is approved.
7. Replies
Every reply is read and sorted automatically (for example: interested, asking for information, not interested, out of office, or asking to stop).
Opt-outs and bounces are suppressed automatically, and those prospects are taken out of the sequence.
Our reply system can answer prospects in your sender’s name. Depending on your reply settings, an answer is either sent automatically or waits for your approval in your inbox. Answers can offer open times from your connected calendar, or your booking link.
You are notified when a prospect shows interest, and you can take over any conversation from your inbox at any time.
You authorize us to send emails and replies in your company’s name and in the names of the sender personas you approve.
8. Leads and what happens next
A lead is a prospect who replies in writing showing clear interest in learning more about your product or service, for example “This sounds interesting,” “Let’s chat,” or “Can you send more details?” A lead does not require a meeting to be booked or held.
Meetings booked through your booking link or calendar are yours to confirm and attend.
You handle everything after that: following up with interested prospects, holding meetings, and closing any sales. Please assign a salesperson to do this. Not turning leads into meetings or sales is not a service failure and is not grounds for a refund or credit.
If you use a calendar or scheduling tool (such as Google Calendar, Calendly, or Cal.com), you keep it active and pay for it directly. If it is disconnected or lapses, we can’t offer open times or book meetings.
9. Reporting
A live client dashboard where you can see campaign metrics, replies, and your inbox in real time.
Your Customer Success Manager holds a monthly check-in call to go over your results. Together we adjust the list, copy, or offer based on what we see.
10. What you keep, and what we keep
When the engagement ends, and as long as all fees have been paid, we give you a copy of the prospect lists we built for you and the email copy we wrote for you. Prospect lists are for your own internal use, subject to the terms of the data sources they came from.
If you ask within 30 days after the engagement ends, we send you an export of your replies and campaign data.
Outbound System keeps ownership of its sending domains, inboxes, sending infrastructure, AI systems, and platform. Domains and inboxes are shut down when the engagement ends and cannot be transferred.
We keep opt-out, bounce, and complaint records after the engagement ends, so that people who asked not to be contacted are never emailed again.
Setup timeline
Setup starts on the Service Start Date, when you submit your onboarding questionnaire (see “Service commencement and earned fees” below). It includes setting up domains and inboxes, warm-up, building and verifying your list, writing your copy, and your approvals.
Setup usually takes 2 to 3 weeks. About 14 days of that is inbox warm-up, which can’t be shortened. Setup can take longer depending on how quickly you complete the questionnaire and work through approvals and revisions.
Your billing term starts on the day you pay, and setup is part of your first term. If you haven’t submitted your questionnaire, your term still runs.
Your responsibilities
Fill out the onboarding questionnaire completely and accurately.
Review and respond to lists, copy, and other approvals within 48 hours.
Name one point person to work with us, plus a salesperson to handle interested prospects and meetings.
Check your inbox and respond to interested prospects promptly.
Share helpful material (case studies, FAQs, common objections, competitor names).
Keep your calendar or booking tool connected and active.
Bring a strong offer. That means it solves a clear problem for your target buyer, someone who doesn’t know your brand can understand it in a short email, and it’s priced in line with the market. We’ll advise on your offer, but the offer is yours. If replies are coming in but they aren’t turning into meetings or sales, the cause is usually the offer or the follow-up, not how the emails were sent.
Compliance
Business-to-business only. This service is for emailing businesses and business decision-makers about business offers, not consumers.
Opt-outs are honored. If a prospect asks not to be contacted again, we stop emailing them and add them to your suppression list.
Lists you send us. You are responsible for making sure any contacts you send us were obtained lawfully and that you have any consent or permission the law requires to contact them.
Your message and your industry. You are responsible for making sure your offer, the claims in the copy you approve, and any rules specific to your industry are accurate and followed.
Prospects outside the United States. Other countries (for example in the EU, the UK, and Canada) have stricter email rules. Tell us before targeting them. You are responsible for meeting those rules.
Our right to say no. We may decline, pause, or stop any campaign we believe is unlawful, misleading, or likely to damage sending reputation.
Email rules vary by location and change often. We don’t give legal advice, so please get your own advice on what applies to your business.
Billing
What you pay at checkout. You pay your first plan fee, plus any setup fee shown, at checkout.
When billing starts. Your first term starts on the day you pay. Monthly plans renew every month on that date. 3-month plans renew every three months.
Automatic renewal and billing authorization. At the end of each term, your plan renews automatically for the same length of time, unless you cancel as described below. By completing your purchase, you expressly authorize Outbound System Inc. to charge your payment method on file, through our payment processor Stripe, for all fees due at the start of each renewal term. Failure to provide timely notice, including forgetting to cancel or non-use of the services, does not invalidate the renewal charge or entitle you to a refund or credit.
3-month plans. These are a single prepaid fee for the whole three-month term, not month-to-month billing. A 3-month term can’t be shortened, ended early, or converted to a monthly plan. No part of the fee is refunded for months that haven’t passed, weren’t used, or didn’t produce leads.
Price changes. We’ll give you at least 45 days’ notice by email before a price change takes effect at a renewal.
Late or failed payments. Keep a valid payment method on file. If a payment stays unpaid for 14 days, we may pause your campaigns, and you will still owe the amount.
Billing questions. If you have a question about a charge or think there’s a mistake, contact us first at support@outboundsystem.com. Report billing errors within 15 days of the charge so we can review them for an adjustment or credit. You can see your billing details anytime in your Stripe customer portal.
Pausing. You can ask to pause service for up to 90 days, for $150 a month, by emailing support@outboundsystem.com or your Customer Success Manager. During a pause your campaigns stop, but your inboxes keep warming so they’re ready when you return. Monthly plan fees are not charged during a pause. Your current term is extended by the length of the pause. A pause doesn’t create a refund or credit.
Inbox name changes. If you ask us to change the sender names on your inboxes after setup, there is a $500 fee.
Pricing offers, discounts, and custom terms
Written offers are binding. Your price is what appears on your checkout page or invoice, or in a written offer from Outbound System. A written offer can be an email from an Outbound System team member, such as your sales rep, sent from an @outboundsystem.com address.
A written offer changes only what it says. For example, it can set your price, a discount, your term length, extra prospects, or an added deliverable. Everything else on this page still applies.
Offers apply to the purchase they were made for. If an offer states an expiry date, it must be accepted by that date.
Discount length. A discount applies only to the period it states. If no period is stated, it applies to your first term only. Renewals are charged at the standard price for your plan at the time of renewal, unless the written offer, checkout page, or invoice says the discount continues.
If a charge doesn’t match your offer, email support@outboundsystem.com within 15 days of the charge and we’ll correct it.
Discounted, promotional, and free periods are covered by everything on this page, including that payments are final.
Discounts aren’t applied retroactively, can’t be exchanged for cash or credit, and can’t be combined unless the offer says so.
Only written offers count. Anything said on a sales call, video call, or demo, or in a voicemail, text message, or social media message, doesn’t add to or change this page.
One exception: results and refunds. No one at Outbound System can guarantee results (such as replies, leads, meetings, sales, or revenue), offer a money-back guarantee, or change the refund and chargeback terms on this page, except in a written agreement signed by an officer of Outbound System. A sales or support email can’t do these things.
Cancellation
How to cancel: email support@outboundsystem.com or your Customer Success Manager at least 10 days before the end of your current term. Your notice counts from the date you send it. Your term is measured from your first payment date, or from your last renewal.
Cancellation takes effect at the end of your current term. You keep the service until then and won’t be billed again.
If your notice arrives less than 10 days before the end of the term, the plan renews for one more term at the same length and is charged. Cancellation then takes effect at the end of that term.
Forgetting to cancel, or not using the service, doesn’t stop a renewal or entitle you to a refund.
Termination of renewals vs. trial periods. The 10-day notice provision is strictly for the termination of future automatic renewals. Notice of non-renewal delivered during a 3-month term takes effect at the end of that three-month term. It does not shorten the term or create any refund or credit. This notice period is not a “money-back guarantee” or a “trial period,” and does not entitle you to a refund for fees already paid for a term in progress.
We may suspend or end the service immediately if a payment is overdue, if your campaign breaks the law or these terms, or if the service is misused. No refund is owed in that case.
Refunds: all payments are final
All fees are final and non-refundable. That includes setup fees, monthly fees, prepaid 3-month fees, pause fees, and inbox name change fees. We don’t offer partial refunds, prorated refunds, or credits for unused time.
Binding nature and non-refundability
By completing your purchase, you acknowledge and agree to this Refund, Cancellation, and Service Terms policy in full. All fees, including monthly plan fees, prepaid 3-month plan fees, setup fees, and the additional fees described on this page, are strictly non-refundable under any circumstances. You explicitly waive any right to a refund, credit, or proration once payment is processed and the Service Start Date has occurred, including for unused time remaining on a 3-month plan. Selecting a 3-month price at checkout is an agreement to a three-month term, not a month-to-month term billed in advance. A 3-month plan fee is a single fee for a single three-month term. It is fully earned in its entirety upon receipt and is not allocated or attributable to individual months. No portion of a 3-month plan fee is refundable on the basis that one or more months of the term have not elapsed, have not been used, or have not produced leads.
Service commencement and earned fees
Outbound System Inc. commences service delivery upon the submission of your completed onboarding questionnaire. This “Service Start Date” triggers the immediate allocation of professional resources, including account manager assignment, market research, domain and inbox procurement, and campaign strategy formulation. Consequently, all payments are considered fully earned upon receipt in consideration of the labor and administrative costs initiated at the time of purchase. If the onboarding questionnaire has not been submitted within fourteen (14) days of payment, the Service Start Date is deemed to be the fourteenth day after payment.
Immediate Merchant Loss
To facilitate these professional services, Outbound System Inc. (the “Merchant”) must immediately prepay third-party technology vendors for non-transferable software licenses and outreach infrastructure, including secondary domains, email inboxes, warming services, data licenses, and sending platform seats provisioned specifically for your account. Because these are non-recoupable hard costs that cannot be recovered from our suppliers, the Merchant cannot issue refunds without incurring a direct financial loss. Any attempt to seek a refund for these prepaid obligations constitutes a breach of the economic intent of this policy.
Satisfaction and disputes
Not being happy with the results, such as the number of replies, leads, or meetings, or the quality of leads, is not a reason for a refund or credit. If something isn’t working, email support@outboundsystem.com or your Customer Success Manager. Your Customer Success Manager will go over your results with you and adjust the campaign.
We may choose to give a credit or refund in a particular case. Doing so doesn’t change these terms and doesn’t create an obligation to do the same again.
You agree not to initiate or pursue chargebacks through your financial institution. All fees paid to Outbound System Inc. are final and non-refundable, including in the event of dissatisfaction with performance. Any attempt to circumvent the agreed-upon billing terms constitutes a material breach of this policy. If a chargeback is filed, we may suspend service, and we may provide your financial institution with this policy, the record of your acceptance, your approval records, and our records of the work performed.
Legal details
Outbound System Inc. is a Delaware corporation, and these terms are governed by Delaware law.
We will perform the service in a professional manner. Beyond that, the service is provided “as is.” We don’t promise it will be uninterrupted or error-free, and we don’t promise any results.
The service relies on third-party providers for domains, inboxes, sending, data, verification, AI, and calendars. We are not responsible for their outages, errors, or policy decisions, including how email providers filter or block mail. We are also not responsible for delays caused by events outside our reasonable control.
Our total liability is limited to the fees you paid in the 6 months before the claim. We are not liable for indirect or consequential losses, such as lost profits or lost deals.
Disputes are handled first by written notice and 30 days of good-faith discussion. After that, either side may ask for non-binding mediation.
What counts as “in writing.” Email counts as writing. From us, that means an email from an Outbound System team member at an @outboundsystem.com address, or your checkout page or invoice, subject to the exception for results and refunds under “Pricing offers, discounts, and custom terms.” From you, notices such as cancellation or a pause request count when emailed to support@outboundsystem.com or to your Customer Success Manager’s @outboundsystem.com address.
Order of precedence. If documents conflict, a written agreement signed by an officer of Outbound System comes first. Next comes a written offer, for the specific terms it states. Then your checkout page or invoice, then this page. Together these are the entire agreement, and they replace anything that was said but never put in writing.
Changes to this page. We may update this page. We’ll email you about material changes, and they apply from your next renewal.
If any part of these terms can’t be enforced, the rest still applies.
Questions? Email support@outboundsystem.com before you buy, and we’ll walk you through exactly what’s included.
