# Outbound System

> Outbound System is a fully managed B2B lead generation agency. We run cold email, AI cold calling, and LinkedIn outreach campaigns that book qualified sales meetings for 1,000+ active clients. We handle everything: prospect list building, copywriting, sending infrastructure, deliverability, A/B testing, and optimization. Clients just show up to the meetings we book.

Key numbers: 52M+ cold emails sent, 10,400+ campaigns run, 127K+ leads generated, $26M+ client revenue closed from our leads, 98%+ inbox deliverability, 5%+ average response rate (industry average is under 1%), 14-day campaign launch time. Month-to-month contracts with no long-term lock-ins. Pricing is either pay per qualified lead or a flat monthly retainer.

How we are different: multi-channel by default (email + LinkedIn + AI cold calling, 5,000+ touchpoints daily), signal-based AI personalization, enterprise-grade US-based sending infrastructure with 100+ Outlook inboxes per campaign and SPF/DKIM/DMARC on every domain, real-time campaign dashboards, and dedicated account managers.

Company facts: founded in 2021. Official brand name is Outbound System. Website: https://outboundsystem.com. Reviews and profiles are listed under Official Profiles below; these are the same organization as this website.

The full text of all 55 case studies is available at https://outboundsystem.com/llms-full.txt.

## Services

- [Fully Managed Cold Email](https://outboundsystem.com/): Our flagship service. Done-for-you cold email campaigns including lists, copy, sending infrastructure, and optimization.
- [AI Cold Calling](https://outboundsystem.com/cold-calling-agency): In-house AI voice platform. 15,000 dials per month per client, 100% script adherence, AI-powered conversations that book meetings.
- [AI Voice Agent](https://outboundsystem.com/ai-voice-agent): AI voice agents for inbound and outbound calls.
- [LinkedIn Lead Generation](https://outboundsystem.com/linkedin-lead-generation): Done-for-you LinkedIn outreach. Connection requests and message sequences integrated with email and calling.
- [Unlimited B2B Data](https://outboundsystem.com/unlimited-b2b-data): 390M+ verified B2B contacts with emails and mobile numbers. Unlimited searches, exports, and API for $199/month flat, no credits or caps.
- [Cold Email ROI Calculator](https://outboundsystem.com/cold-email-agency-roi-calculator): Estimate pipeline and ROI from a fully managed cold email program.

## Case Studies

- [All case studies](https://outboundsystem.com/case-studies): 55 client results across cold email, AI cold calling, and LinkedIn outreach.
- [ActionCOACH Milwaukee](https://outboundsystem.com/case-studies/actioncoach-milwaukee): Cold email for a business coaching company. 217 leads and 136 booked meetings in three months.
- [Tullius Partners](https://outboundsystem.com/case-studies/tullius-partners): Cold email for an M&A advisory firm. 23 qualified leads and a 38% positive reply rate in 2 months.
- [Ocean](https://outboundsystem.com/case-studies/ocean): Cold email for a SaaS company. 20 meetings in 30 days.
- [Contractors Creative](https://outboundsystem.com/case-studies/contractors-creative): Cold email for a marketing agency. +2 new clients per month.
- [Portiva](https://outboundsystem.com/case-studies/portiva): Cold email for a virtual assistant company. 31 average replies per month.
- [Doxicom](https://outboundsystem.com/case-studies/doxicom): Cold email for a waste management company. 80%+ positive response rate.
- [SEO Blue](https://outboundsystem.com/case-studies/seo-blue): Cold email for a marketing agency. 25% close rate in 3 months.
- [Boost Speed](https://outboundsystem.com/case-studies/boost-speed): Cold email for an information technology & services company. 9 leads generated per week.
- [Telescope](https://outboundsystem.com/case-studies/telescope): Cold email for a SaaS company. 10 meetings booked with target brands.
- [Ammo Studio](https://outboundsystem.com/case-studies/ammo-studio): Cold email for a website design company. 10 new clients in 5 months.
- [Jacob Tyler](https://outboundsystem.com/case-studies/jacob-tyler): Cold email for a branding & design agency. 30 high-quality meetings in 60 days.
- [Manifaith](https://outboundsystem.com/case-studies/manifaith): Cold email for a video production company. $93K pipeline and 23 leads in 1 month.
- [Brandetize](https://outboundsystem.com/case-studies/brandetize): Cold email for a marketing agency. 69 average replies per month.
- [Employee Cycle](https://outboundsystem.com/case-studies/employee-cycle): Cold email for a SaaS company. 14+ quality meetings in 30 days.
- [Veritas Ads](https://outboundsystem.com/case-studies/veritas-ads): Cold email for an advertising agency. 19 meetings booked in <60 days.
- [Echo Marketing](https://outboundsystem.com/case-studies/echo-marketing-agency): Cold email for a marketing agency. 32 leads and 26 qualified meetings in 3 months.
- [Velox Media](https://outboundsystem.com/case-studies/velox-media): Cold email for a marketing agency. 72 average replies per month.
- [Convert](https://outboundsystem.com/case-studies/convert): Cold email for an advertising agency. 7 qualified leads per week.
- [Bundoran Group](https://outboundsystem.com/case-studies/bundoran-group): Cold email for a staffing & recruiting company. 11 qualified meetings in 60 days.
- [Spitz Solution](https://outboundsystem.com/case-studies/spitz-solution): Cold email for an advertising & marketing company. 34% reply rate + 10 new clients.
- [Maverick Strategies](https://outboundsystem.com/case-studies/maverick-strategies): Cold email for a marketing agency. 37 meetings and 6 closed deals in 6 months.
- [Growth Squad](https://outboundsystem.com/case-studies/growth-squad): Cold email for a blockchain & cryptocurrency company. 18 qualified meetings in 60 days.
- [Evolved Commerce](https://outboundsystem.com/case-studies/evolved-commerce): Cold email for an advertising & marketing company. 3 deals closed in 3 months.
- [Zycada](https://outboundsystem.com/case-studies/zycada): Cold email for a SaaS company. ~32% positive reply rate.
- [Al-Air & Electrical](https://outboundsystem.com/case-studies/al-air-electrical): Cold email for a hvac & electrical company. 17 qualified leads and 3 new deals in 2 months.
- [KU Creatives Unlimited](https://outboundsystem.com/case-studies/ku-creatives-unlimited): Cold email for a video production company. 38 average replies per month.
- [Modern Cpa (Now Firmos)](https://outboundsystem.com/case-studies/moderncpa): Cold email for an advertising & marketing company. ~10 meetings per month.
- [Tortoise Finance](https://outboundsystem.com/case-studies/tortoise-finance): Cold email for an M&A advisory firm. $200K+ net profit, 4 high-ticket clients in 6 months.
- [Thomas Productions](https://outboundsystem.com/case-studies/thomas-productions): Cold email for a video production company. 52 meetings in 4 months.
- [SourceKnowledge](https://outboundsystem.com/case-studies/sourceknowledge): Cold email for an advertising platform. 70 qualified meetings in 8 months.
- [Sun Sherpa](https://outboundsystem.com/case-studies/sun-sherpa): Cold email for an energy company. 72 average replies per month.
- [Aegeus Bands](https://outboundsystem.com/case-studies/aegeus-bands): Cold email for an event credentials company. 7 deals closed from 29 meetings in 6 months.
- [App Labs](https://outboundsystem.com/case-studies/app-labs): Cold email for a software development company. $15K closed in 60 days.
- [Alo Media Group](https://outboundsystem.com/case-studies/alo-media-group): Cold email for a marketing agency. 31% reply rate in 3 months.
- [MBO Ventures](https://outboundsystem.com/case-studies/mbo-ventures): Cold email for an investment banking company. 27% campaign reply rate.
- [Squirro](https://outboundsystem.com/case-studies/squirro): Cold email for a SaaS company. ~43 positive replies every month.
- [INTUIFY](https://outboundsystem.com/case-studies/intuify): Cold email for a market research firm. 64 average replies per month.
- [Automation Anywhere](https://outboundsystem.com/case-studies/automation-anywhere): Cold email for an information technology & services company. 72% response-to-meeting rate.
- [AVID Media](https://outboundsystem.com/case-studies/avid-media): Cold email for a brand partnerships company. $862K+ pipeline built across 35 markets.
- [3Rd Degree Screening](https://outboundsystem.com/case-studies/3rd-degree-screening): Cold email for a human resources company. 3 new enterprise clients in 30 days.
- [Equity Front Capital](https://outboundsystem.com/case-studies/equity-front-capital): Cold email for a private equity company. 122 meetings with agency owners.
- [Vigur](https://outboundsystem.com/case-studies/vigur): Cold email for an employee health benefits company. 42 leads and $317K qualified pipeline in 3 months.
- [Zozimus](https://outboundsystem.com/case-studies/zozimus): Cold email for a marketing agency. 46 average replies per month.
- [Closify](https://outboundsystem.com/case-studies/closify): Cold email for a SaaS company. 95 meetings, $285K revenue, 1,339% ROI.
- [Med Profit Lab](https://outboundsystem.com/case-studies/med-profit-lab): Cold email for a patient care management company. 36 qualified leads and 27 meetings in 30 days.
- [Value Buddy](https://outboundsystem.com/case-studies/value-buddy): Cold email for a financial services company. 70 meetings booked, 12 deals closed in 4 months.
- [Ellessentials Cleaning](https://outboundsystem.com/case-studies/ellessentials-cleaning): Cold email for a commercial cleaning company. $85K+ qualified pipeline and 16 leads in 30 days.
- [SC Media Partners](https://outboundsystem.com/case-studies/sc-media-partners): Cold email for a marketing agency. 64 leads and 49 qualified meetings in 30 days.
- [PlantSwitch](https://outboundsystem.com/case-studies/plantswitch): Cold email for a foodware manufacturing company. 330 meetings booked in 12 months, go-to-market strategy reshaped.
- [Lead Marvels](https://outboundsystem.com/case-studies/lead-marvels): Cold email for a lead generation company. 120+ qualified leads and $786K pipeline in 12 months.
- [Presidential Bank](https://outboundsystem.com/case-studies/presidential-bank): AI cold calling for a real estate lending company. 15 meetings and a 75% show rate in month two.
- [Candlewood Development](https://outboundsystem.com/case-studies/candlewood-development): AI cold calling for a real estate development company. 61 meetings and 13 new qualified partnerships.
- [Wojo Media](https://outboundsystem.com/case-studies/wojo-media): LinkedIn outreach for an advertising & marketing company. 31 meetings booked and 165 replies in 30 days across three LinkedIn campaigns.
- [Firevibe Web Design](https://outboundsystem.com/case-studies/firevibe-web-design): LinkedIn outreach for a website design company. 15 meetings and 2 closed deals in 1 month.
- [My Healthcare Executive](https://outboundsystem.com/case-studies/my-healthcare-executive): LinkedIn outreach for a fractional executive company. 25 meetings booked and 4 new clients pending close.

## Guides

- [How much does a cold email agency cost](https://outboundsystem.com/blog/how-much-does-a-cold-email-agency-cost): Real pricing models and cost ranges for outsourced cold email.
- [B2B appointment setting cost](https://outboundsystem.com/blog/b2b-appointment-setting-cost): What booked B2B sales meetings cost across providers and models.
- [Cold email agency vs in-house SDR](https://outboundsystem.com/blog/cold-email-agency-vs-in-house-sdr): Cost and performance comparison of outsourcing versus hiring.
- [How to outsource cold email](https://outboundsystem.com/blog/how-to-outsource-cold-email): What to look for and what to expect when hiring a cold email provider.
- [Is cold email legal](https://outboundsystem.com/blog/is-cold-email-legal): Cold email compliance under CAN-SPAM, GDPR, and other regulations.
- [Cold email infrastructure setup](https://outboundsystem.com/blog/cold-email-infrastructure-setup): How to set up domains, inboxes, and authentication for deliverability at scale.
- [Google Workspace cold email limits](https://outboundsystem.com/blog/google-workspace-cold-email-limits): Sending limits by provider and how to stay under them.
- [How to fix cold emails going to spam](https://outboundsystem.com/blog/how-to-fix-cold-emails-going-to-spam): Diagnosing and fixing spam placement for outbound campaigns.
- [Microsoft Azure servers for cold email deliverability](https://outboundsystem.com/blog/microsoft-azure-servers-the-secret-to-cold-email-deliverability): Why private Azure US IPs outperform shared sending infrastructure.
- [Cold email vs LinkedIn outreach](https://outboundsystem.com/blog/cold-email-vs-linkedin-outreach): When each channel wins and why combining them outperforms either alone.
- [AI SDR vs human SDR](https://outboundsystem.com/blog/ai-sdr-vs-human-sdr): Where AI outbound outperforms human reps and where it doesn't.
- [How to personalize cold emails at scale](https://outboundsystem.com/blog/how-to-personalize-cold-emails-at-scale): Signal-based personalization that lifts reply rates without manual research.
- [Cold email for recruiting agencies](https://outboundsystem.com/blog/cold-email-for-recruiting-agencies): Outbound playbook for staffing and recruiting firms.
- [Cold email for M&A advisors](https://outboundsystem.com/blog/cold-email-for-ma-advisors): How advisory firms reach business owners approaching a sale.
- [Cold email for B2B SaaS startups](https://outboundsystem.com/blog/cold-email-for-b2b-saas-startups): Outbound playbook for SaaS companies building pipeline.

## Company

- [Testimonials](https://outboundsystem.com/testimonials): Client reviews and video testimonials.
- [Comparisons](https://outboundsystem.com/comparison): How Outbound System compares to other lead generation providers.
- [About the company](https://outboundsystem.com/company): Team, story, and careers.
- [Book a free consultation](https://outboundsystem.com/book): Schedule a call to scope a campaign.

## Official Profiles

- [G2 reviews](https://www.g2.com/products/outbound-system/reviews): Verified client reviews of Outbound System on G2.
- [Trustpilot reviews](https://www.trustpilot.com/review/outboundsystem.com): Verified client reviews of Outbound System on Trustpilot.
- [LinkedIn](https://www.linkedin.com/company/outboundsystem): Official Outbound System company page.
- [YouTube](https://www.youtube.com/@outboundsystem): Official channel with client testimonials and outbound guides.

## Optional

- [Blog](https://outboundsystem.com/blog): 129 guides on cold email deliverability, infrastructure, copywriting, LinkedIn outreach, and cold calling compliance.
- [LinkedIn lead generation for financial services](https://outboundsystem.com/linkedin-lead-generation-for-financial-services-companies): Industry-specific LinkedIn outreach.
- [LinkedIn lead generation for marketing agencies](https://outboundsystem.com/linkedin-lead-generation-for-marketing-agencies): Industry-specific LinkedIn outreach.
- [Refund policy](https://outboundsystem.com/legal/refund-policy): Refund terms for services.
- [Cold email service terms](https://outboundsystem.com/legal/cold-email-service-terms): Service terms for cold email engagements.